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Talent: “The Scales Tip Toward GMA”

Tom Shales analyzes the morning show wars: “In talent terms, the scales tip toward GMA: civilized and personable Perkins over loud and bouncy Al Roker; Roberts more versatile and personable than Curry; Gibson far more authoritative and genuine than Lauer, who isn’t even in the same league; and then the struggle at the top, Couric vs. Sawyer, the deciding factor. Couric had been ahead by a mile, but the bad publicity and a sense of her being excessively exploited on her own program worked against her.”

> Also: “So GMA is about to name Robin Roberts a ‘co-host’ along with Charlie and Diane,” an e-mailer says: “Consider that an acknowledgment that the CBS quartet of anchors is a great idea that is beginning to work!”

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.