The morning show book club wars have hit cable.
Now, MSNBC’s “Morning Joe” wants a piece of that hot, old media action. This morning the show announced the “Morning Joe Book Club,” which will see a new book selected every month, culminating with an interview with the author during a round-table discussion on the program. Sheri Fink, the author of Five Days at Memorial: Life and Death in a Storm-Ravaged Hospital will be the first author and book featured.
“MJ” is the first cable news morning show to try and take a piece of the book club action, having built a reputation as a place to go if you have a book to promote. It has to compete with the queen of the book club, Oprah Winfrey, who resurrected her club on OWN.