TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

The Most Covered Stories And Most Utilized Correspondents Of 2012

The Tyndall Report has released its analysis of the network evening newscasts in 2012. As usual, it provides insight into the differences between the newscasts on ABC, CBS and NBC, as well as who the “most valuable players” are, so to speak.

The top story of 2012 on both “NBC Nightly News with Brian Williams” and “ABC World News with Diane Sawyer” was coverage of Mitt Romney‘s Presidential bid. On the “CBS Evening News with Scott Pelley,” the top story last year was the rebellion in Syria. CBS spent more time on Syria than NBC and ABC combined.

ABC spent more time than NBC or CBS on soft news stories, like holiday shopping and the British Royals, with NBC dedicating more time to natural disasters than its competitors. CBS spent far more time covering news stories abroad.

The most-utilized correspondent of 2012 was ABC’s David Muir, who spent 426 minutes on-air last year.

NBC’s Andrea Mitchell and Chuck Todd placed second and third with 269 and 259 minutes, respectively, with ABC’s Jim Avila and Jake Tapper rounding out the top five. The most-utilized correspondent on CBS was Nancy Cordes, who was on-air for 231 minutes.

While ABC and NBC tended to use the same correspondents over and over, CBS seemed to mix it up more, and had nine of the top 20 most-used correspondents, even though none of them were in the top five.

As usual, it is a fascinating read for TV news nerds. Check it out here.

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!