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The Philosophy Of GMA Weekend

Meet GMA Weekend EP John Green in this B&C profile. Here’s how he describes his philosophy behind the two weekend shows:

  “Saturday’s kind of an extension of the week,” he says. “People have errands, and it’s about consumerism, so we have a healthy dose of hard news you can use.”

Sunday, meanwhile, is “the one day people get to recline in bed,” he continues, and the show typically closes with sweeping shots of idyllic locations. Green says, “I want it to be artful, aesthetically pleasing, relaxing.”
 

“It
will be a VERY interesting year ahead for Green,” a tipster says…

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.