The Scoreboard: Friday, Feb. 5

25-54 demographic: (L +SD)

Total day: FNC: 414 | CNN: 122 | MSNBC: 99 | HLN: 151

Prime: FNC: 612 | CNN: 154 | MSNBC: 194 | HLN: 159

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Beck:	Baier:	Shep:	O’Reilly:	Hannity:	Greta:	O’Reilly:
	667	391	459	884	483	450	443
CNN	Blitzer:	Blitzer:	Blitzer:	Brown:	King:	Cooper:	Cooper:
	128	121	151	154	152	154	154
MSNBC	Matthews:	EdShow:	Matthews:	Olbermann:	Maddow:	Olbermann:	Maddow:
	62	75	113	216	177	188	135
HLN	Prime:	Prime:	Issues:	Grace:	Behar:	Grace:	Showbiz:
	63	59	136	200	121	166	171

Data by Nielsen Media Research. Live and same day (DVR) data.

Total Viewers: (L +SD)

Total day: FNC: 1639 | CNN: 457 | MSNBC: 379 | HLN: 334

Prime: FNC: 2618 | CNN: 563 | MSNBC: 724 | HLN: 511

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Beck:	Baier:	Shep:	O’Reilly:	Hannity:	Greta:	O’Reilly:
	2763	2256	1943	3787	2326	1724	1386
CNN	Blitzer:	Blitzer:	Blitzer:	Brown:	King:	Cooper:	Cooper:
	583	450	469	576	610	503	450
MSNBC	Matthews:	EdShow:	Matthews:	Olbermann:	Maddow:	Olbermann:	Maddow:
	442	461	504	972	665	535	302
HLN	Prime:	Prime:	Issues:	Grace:	Behar:	Grace:	Showbiz:
	151	203	401	757	497	324	337

Data by Nielsen Media Research. Live and same day (DVR) data.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.