The Scoreboard: Monday, August 10

25-54 demographic: (L +SD)

Total day: FNC: 395 | CNN: 161 | MSNBC: 127 | HLN: 147

Prime: FNC: 883 | CNN: 227 | MSNBC: 319 | HLN: 235

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Beck:	Baier:	Shep:	O’Reilly:	Hannity:	Greta:	O’Reilly:
	669	490	456	1072	932	645	533
CNN	Blitzer:	Blitzer:	Dobbs:	Brown:	King:	Cooper:	Cooper:
	145	115	195	255	229	197	158
MSNBC	Matthews:	EdShow:	Matthews:	Olbermann:	Maddow:	Olbermann:	Maddow:
	174	154	188	406	327	223	225
HLN	Prime:	Prime:	Issues:	Grace:	Issues:	Grace:	Showbiz:
	144	122	148	327	172	217	187

Data by Nielsen Media Research. Live and same day (DVR) data.

Total Viewers: (L +SD)

Total day: FNC: 1410 | CNN: 511 | MSNBC: 413 | HLN: 297

Prime: FNC: 3107 | CNN: 743 | MSNBC: 1019 | HLN: 588

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Beck:	Baier:	Shep:	O’Reilly:	Hannity:	Greta:	O’Reilly:
	2417	1988	1833	3814	3118	2388	1657
CNN	Blitzer:	Blitzer:	Dobbs:	Brown:	King:	Cooper:	Cooper:
	716	522	675	783	810	636	411
MSNBC	Matthews:	EdShow:	Matthews:	Olbermann:	Maddow:	Olbermann:	Maddow:
	602	519	710	1243	1082	733	530
HLN	Prime:	Prime:	Issues:	Grace:	Issues:	Grace:	Showbiz:
	238	229	398	875	431	493	411

Data by Nielsen Media Research. Live and same day (DVR) data.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.