The Scoreboard: Thursday, Nov. 10

Total viewers:

Total day: FNC: 1,091,000 / CNN: 477,000 / MSNBC: 295,000 / HLN: 178,000

Primetime: FNC: 2,396,000 / CNN: 874,000 / MSNBC: 450,000 / HLN: 354,000

25-54 demographic:

Total day: FNC: 300,000 / CNN: 136,000 / MSNBC: 103,000 / HLN: 81,000

Primetime: FNC: 543,000 / CNN: 261,000 / MSNBC: 170,000 / HLN: 132,000

The hourlies:

7pm: Shep: 1,776,000 / Blitzer: 608,000 / Hardball: 504,000 / Showbiz: 122,000

8pm: O’Reilly: 2,951,000 / Zahn: 789,000 / Countdown: 440,000 / Grace: 512,000

9pm: H&C: 2,292,000 / King: 1,031,000 / Rita: 604,000 / Prime News: 295,000

10pm: Greta: 1,946,000 / Cooper: 802,000 / Scarborough: 306,000 / Grace: 254,000

11pm: O’Reilly repeat: 1,411,000 / Cooper: 268,000 / Situation: 191,000 / Showbiz repeat: 147,000

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.