The Upfronts, Now & Then

Last year at the CBS upfront: Katie Couric “bounded on stage to thunderous applause, greeted as the one anointed to resurrect CBS Evening News.”

This year at the CBS upfront: “Save a passing reference to 60 Minutes, Couric received the persona non grata treatment.”

That’s not the only change J. Max Robins noticed last week. During NBC’s upfront, “the network’s news division got barely a mention.” During ABC’s upfront, “the network trumpeted its healthy news division.” Here’s the full column…

MEDIABISTRO EVENTS

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