Tiki To Become Today Correspondent

FLASH: The NYT reports: Tiki Barber “will become an NBC television personality, people with direct knowledge of the negotiations said.” Barber “will be a news correspondent for Today and is expected to have a role in the network’s Sunday night football broadcasts.”

> Update: 4:34pm: NBC is holding a press conference tomorrow morning to announce Tiki’s new gig. Jeff Zucker, Dick Ebersol, and Steve Capus will be there…

> Update: 4:52pm: “The deal with NBC Universal, said to be worth $3 million per year over four years, will have Barber, 31, as a regular correspondent on Today, which is expanding to four hours next fall,” Variety says…

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.