TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

‘Today’ Wins with Sarah Palin

NBC’s “Today” show maintained its lead after day two of Katie Couric‘s return to morning TV.

With Sarah Palin as a special co-host “Today” drew 5.497 million total viewers according to Nielsen Fast National data, that’s +356,000 more than #2 “Good Morning America” which drew 5.141 million. Half way through the 2011-12 season, the gap between the two shows is +528,000, so “GMA” continues to chip away at “Today’s lead.

In A25-54 viewers, “Today lead by +249,000 viewers (2.209 vs. 1.917). The season-to-date gap in that demo is +449,000.

The “Today”show also won Monday’s face-off with a +333,000 Total Viewer lead on “GMA.”

This morning, “Today” show anchors reflected on Palin’s drop-by and shared Twitter reaction from viewers:

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!