NBC’s “Today” show maintained its lead after day two of Katie Couric‘s return to morning TV.
With Sarah Palin as a special co-host “Today” drew 5.497 million total viewers according to Nielsen Fast National data, that’s +356,000 more than #2 “Good Morning America” which drew 5.141 million. Half way through the 2011-12 season, the gap between the two shows is +528,000, so “GMA” continues to chip away at “Today’s lead.
In A25-54 viewers, “Today lead by +249,000 viewers (2.209 vs. 1.917). The season-to-date gap in that demo is +449,000.
The “Today”show also won Monday’s face-off with a +333,000 Total Viewer lead on “GMA.”
This morning, “Today” show anchors reflected on Palin’s drop-by and shared Twitter reaction from viewers:
- Michael Strahan Shares the Top 5 Reasons He Joined 'GMA'
- Robin Roberts Tells David Letterman: 'I'm Healthier and Happier Than I've Ever Been'
- Megyn Kelly Bets David Gregory Isn't The Only One Being Analyzed
- Brian Williams to Jimmy Fallon: 'Let's Be Clear... I Have Never Said Hippety, Never'