Using The Split-Screen

During Rosie and Elisabeth’s argument last Wednesday, “the director used a split screen with O’Donnell on one side and Hasselbeck on the other.” In a blog entry over the weekend, O’Donnell “said when she saw the split screen that’s when she ‘knew it was over.’ She has said it made The View look like The Jerry Springer Show,” according to the AP.

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An e-mailer sends along this screen grab from Fox News Sunday. He writes: “Perhaps a little too blatantly hoping for a Rosie vs. Elisabeth type feud here?”

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MEDIABISTRO EVENTS

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.