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“Wherever You Go, There We Are”

“NBC News plans to launch an advertising campaign this fall bearing the slogan: ‘NBC News: Wherever you go, there we are,’” Broadcasting & Cable reports.

“The slogan, which comes out of NBC’s internal advertising division, The NBC Agency, is slated to debut as current NBC News darling Katie Couric begins anchoring the CBS Evening News. It also comes as NBC, like all TV networks, strives to highlight the availability of its content on emerging digital platforms.” More…

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!