Like any career changer, you may need to start off in a more junior position while you earn your content-marketing cred. Here’s how to get back on top:
Focus on transferable skills
When crafting your resume and going in for interviews, go beyond merely mentioning management experience and zero in on concrete details: How many people do you manage? What processes do your team handle? What accomplishments have you and your team racked up during your tenure? What initiatives have you spearheaded and what were the results? Do you collaborate with other including PR, advertising, marketing and corporate? No matter what field you’re entering, self-starters and leaders who work well with others are always in demand.
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Be proactive
“At content-marketing agencies, there’s a lot of movement, and there is always a way for you to take on more clients and take the lead,” says one VP of content, who rose the ranks quickly after leaving her career as an executive editor at a magazine. “In publishing, it can take you a decade to rise up. At an agency, if you have the experience and lots of initiative, it can take you a year,”
Look for new in-roads
As you gain experience in a lower-ranked position, opportunities will be opening up around you, some at your company and others elsewhere. “Some of the most innovative companies in the world are going to put many millions behind content marketing,” says Joe Piluzzi, founder of the Content Marketing Institute. “The departments and roles are only going to grow and multiply.”
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