Digital Journalism Essentials

Your comprehensive guide to the technical and ethical skills of being a trusted digital journalist



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Welcome to Digital Journalism Essentials

If you're fascinated with the world of online journalism and long to be part of a powerful army of journalists who are committed to delivering to-the-minute breaking news, this course is for you. This is an in-depth exploration of the world of digital journalism starting with the basics—a journalist's tools, copyright, fair use and attribution—to the more complex areas of the craft like fact-checking, fake news, storytelling and using social media.  By the end of these six sessions, you'll have the technical skills and ethical understanding to start pitching your ideas right away.  

Skills You Will Learn

Key differences between traditional and digital writing

Basic tools you need for successful reporting

101 of do-it-yourself fact checking

Being a solution to fake news

Differences between key formats of digital writing like editorial, opinion, branded content and more

Fundamentals of platforms you may use

What you need to know about copyright

Picking the right topics

Writing short, snappy headlines that work

How to use social media to gather and distribute your content

How to use user generated content

A breakdown of a personal website for a journalist

Session 1

Digital Journalism Overview

  • Lesson 1: Digital Journalism vs. Traditional Publishing
  • Lesson 2: The Tools and Skills You’ll Need to Succeed
  • Lesson 3: Today’s Journalism Ethics and the Importance of Fact Checking

Session 2

Publishing in the Modern Newsroom

  • Lesson 1: Common Digital Platforms
  • Lesson 2: Copyright, Attribution, Fair Use & Creative Commons
  • Lesson 3: Tools at Your Disposal
  • Lesson 4: Editorial v. Opinion v. Advertorial v. Branded Content v. Content Marketing

Session 3

Digital Storytelling Basics

  • Lesson 1: Writing Short, Snappy & Chunky
  • Lesson 2: Attention Grabbing Headlines
  • Lesson 3: Optimization (SEO)

Session 4

Writing Tips & Tricks

  • Lesson 1: Researching & Choosing Topics
  • Lesson 2: Great Photo & Video With Your Phone

Session 5

Social Media as a Journalism Tool

  • Lesson 1: News Gathering with Social Media
  • Lesson 2: User Generated Content
  • Lesson 3: Social Promotion

Session 6

Breaking into Journalism

  • Lesson 1: Personal Website
  • Lesson 2: Pitching
  • Lesson 3: Persistence
2h 48m
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