Event Marketing

Drive awareness, engagement and sales with event marketing



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Welcome to Event Marketing

Learn the fundamentals of curating, executing and promoting a successful B2B or B2C event from A-Z. Whether you are a marketer, event planner, social media professional or someone who creates and promotes events, this course will ensure your event marketing strategies leave a lasting, positive brand-focused impression.

Skills You Will Learn

Create an event summary to define your goals and objectives: target audience, press outreach, strategic partnerships and more

Identify the differences between B2B and B2C events

Create an event timeline to manage logistics, timing and responsibility

Develop a clear understanding of key fundamentals around developing a cohesive brand story through visuals

Align with promotional outlets and strategic partnerships that make sense for your brand messaging

Utilize social media, new media platforms and technology to build upon and amplify your marketing strategy

Session 1

Put the “Fun” in Fundamentals

  • Lesson 1: What is Event Marketing?
  • Lesson 2: Getting Organized from Soup to Nuts
  • Lesson 3: Know the Room: The Difference Between B2B and B2C Events

Session 2

Make It Sparkle: Branding, Swag and Beyond

  • Lesson 1: Branding and Visuals
  • Lesson 2: Programming and Promotion
  • Lesson 3: Swag WITH an ROI

Session 3

New Media & Technology

  • Lesson 1: Let’s Get Digital!
  • Lesson 2: How to Make Social Media Work for You
  • Lesson 3: Data Capture

Session 4


  • Lesson 1: Strategic Partnerships and Advertisers: Do You Need Them?
  • Lesson 2: Practical Tips and Tricks
  • Lesson 3: Postmortem
3h 0m
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