Savvy Digital Journalism: Best Practices for Writing for the Web

Build a solid foundation in writing for the web



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Welcome to Savvy Digital Journalism

Digital journalists not only write the story, they drive the distribution of their content, keep up with breaking trends, are savvy social media specialists and more. Whether you are new on the scene or looking to segue from print to digital journalism, this course will teach you how to produce shareable and newsworthy content; write for websites, online magazines and blogs; implement multimedia content; collaborate with editors; stay on top of breaking news and trends; and leverage social media to get as many eyes on your content as possible.
COURSE NOTE: This course will become unavailable as of January 31, 2019.  MB Unlimited members can access a new version of this course, Digital Journalism Essentials, available now.  

Skills You Will Learn

Write engaging, clickable and shareable digital content

Best SEO practices and using keywords to engage your reader

Leverage strategic linking to drive traffic to your website and content

Formulas for short, snappy social media headlines

Front load your stories to get (and keep) readers’ attention

Leverage digital resources—blogs, podcasts and social media—to further the reach of your content

Choose and integrate enticing multimedia—videos, images, GIFs—into your stories to create a robust reader experience

Pitch a story to a digital editor

Session 1

Digital Journalism Overview

  • Lesson 1: Digital Journalism vs. Traditional Publishing: The New Requirements of Digital Writing
  • Lesson 2: The Tools and Skills You’ll Need to Succeed
  • Lesson 3: Today’s Journalism Ethics and the Importance of Fact Checking

Session 2

Photography and Multimedia in the Newsroom

  • Lesson 1: Digital Photography Basics
  • Lesson 2: Utilizing Video Content for a Web Story
  • Lesson 3: Other Multimedia to Use and Making the Best Choice for a Project

Session 3

Use Social Media to Reach a Larger Audience

  • Lesson 1: Create Headlines for All Social Media Platforms
  • Lesson 2: How Clever, Short and Snappy Headlines Build and Engage Your Audience
  • Lesson 3: The Importance of Twitter (and Other Platforms, Including Facebook, Instagram and Pinterest) to Reel in Your Audience

Session 4

Launch Your Digital Journalism Career

  • Lesson 1: The HTML Rundown & Blog/News Site Comparison
  • Lesson 2: Increase Web Traffic with Strategic Linking
  • Lesson 3: How to Pitch a Story to an Editor, Find a Job and Use Your Blog to Help with Both
2h 50m
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