Understand Social Media Analytics

Track, measure and optimize your social campaigns for success



Tap into our full course library in addition to these member benefits:

Exclusive, interactive webinars

Premium magazine resources

Partner perks and special deals

Ask an Instructor
Members can ask instructors questions about courses anytime. Have a question?
Ask Now

Welcome to Understand Social Media Analytics

Successful social campaigns are not an accident—they are the result of continuous trial and error, testing, monitoring and optimizing content and creative to see what works (and what doesn’t). This course will teach you a methodical approach for using data to set up, track and monitor social media campaigns.

From essential campaign components to setting goals, identifying KPIs and campaign testing, you will learn how a seasoned analytics pro manages social campaigns to help a brand's bottom line.

Skills You Will Learn

Set up, test, track and optimize campaigns on Facebook, Instagram, Twitter, LinkedIn and Pinterest

The differences between Metrics and Analytics, and why it’s important

Establish campaign goals, KPIs and other important metrics to track

Incorporate Google Analytics into your campaigns to view overall traffic sources that deliver visitors to your site, including social

Optimize your campaigns through methodical A/B testing

Session 1

Intro to Social Media Analytics

  • Lesson 1: Metrics, Reporting & Analytics
  • Lesson 2: Goal Types (Awareness, Engagement & Conversions)
  • Lesson 3: Setting Goals & Identifying KPIs

Session 2


  • Lesson 1: Facebook/Instagram Campaigns
  • Lesson 2: Twitter Campaigns
  • Lesson 3: LinkedIn & Pinterest Campaigns

Session 3

A/B Testing

  • Lesson 1: Facebook/Instagram A/B Testing
  • Lesson 2: Twitter A/B Testing
  • Lesson 3: LinkedIn & Pinterest A/B Testing

Session 4


  • Lesson 1: Google Analytics
  • Lesson 2: Reviewing Metrics
  • Lesson 3: Proving Social ROI & KPIs
2h 6m
Refer to Friends
Get Mediabistro JobsStraight to your InboxSign Up Now