Professional Experience
Former network news/sports field producer, now communication and media consultant. My practice includes health care, health care IT, education, and entrepreneurship. Currently producing/hosting Healthcare Is HILARIOUS! podcast.
Powerful prose informed by humor is a specialty. I'm also great at helping companies discover their voice, and at ghost-writing content on behalf of C-level execs. Strong experience in social media for messaging and branding, as well as message advocacy.
Author of "Cancer for Christmas: Making the Most of a Daunting Gift" about how an empowered patient can be his/her own patient advocate while managing medical care.
My broadcast TV experience was mostly prior to the rise of YouTube. Will happily share full credits if asked - here's a sampling:
- live remote field producer NBC/ESPN/CBS/ABC/CNBC
- segment ENG NBC/CBS/ABC/BBC
- satellite coord NBC/ABC/BBC
Expertise
Copywriter 10 YearsProducer (television) 20 YearsSocial Media 10 Years
Specialty
Science 5 YearsTechnology 7 YearsMedicine 8 Years
Industries
Broadcasting - News - TV (National) 15 YearsProfessional Journal 8 YearsPR (firm) - Small to mid-sized corp. clients 8 Years
Media Client List (# assignments last 2 yrs)
- NBC (10+)
- ESPN (3-5)
- BusinessWeek.com (1-2)
- CBS (1-2)
- CNBC (1-2)
- Wiley (10+)
Technical Skills
Audio editing (Sound Forge & Audacity), video editing (Final Cut)
Computer Skills
Wordpress, MS Office, HTML, CSS
Equipment
MacBook, full audio podcasting setup (mobile)
Work Permits & Visas
US citizen
References
on request
Writing samples: PR
(RichTech 9/23/2005)
Press release announcing address by Rick Mears, O&M CIO, at RichTech event in Richmond VA
(RichTech 12/5/2005)
Press release announcing the RichTech's Future of Work technology summit in Richmond, VA
(RichTech 7/12/2007)
Press release for Richmond Tech Council event featuring CEO of GetLoaded.com, the internet-based load board matching long-haul truckers with freight shippers.
(The Venture Forum 5/6/2008)
Media advisory for Venture Forum event featuring a panel discussion on alliance between Virginia Biotech Research Park and Israeli Bioscience Incubator.
(Fahrenheit Finance 1/4/2010)
Media advisory announcing new financial consulting and staffing firm in central Virginia.
Writing samples
(BusinessWeek.com 2/10/2009)
Op-ed on the possibilities for healthcare reform, starting with individual action.
(Brandchannel.com 2/6/2012)
Opinion piece on the brand impact of the Komen/Planned Parenthood controversy in February 2012.
(DisruptiveWomen.net 11/23/2010)
I'm a contributor to the Disruptive Women in Health Care blog - the mission is to spark disruptive innovation in the healthcare system in the US and globally.
(Mighty Casey Media 1/1/2006)
My company's business storytelling blog, focusing on business storytelling topics with a concentration on healthcare and public policy, with a side dish of humor.
(Cancer for Christmas 8/1/2009)
Blog on my book's website: topics are patient advocacy, health activism, e-patients, health care social media.
(V Magazine for Women 9/1/2008)
Social media tip sheet for regional women's service magazine, including business applications for social networking apps.
(Big4.com 1/18/2011)
Assigned piece summing up a 2010 performance study of the Big 4 accounting firms: Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers.
(The Venture Forum 10/22/2007)
Profile of serial entrepreneur for venture capital business association.
(The Venture Forum 1/20/2008)
Profile of Tabitha Geary and her start-up digital memories company for a venture capital business association.
(WellCentrix LLC 10/20/2010)
White paper for a healthcare communications consulting firm on the intersection of healthcare and Web 2.0, with specific suggestions for how healthcare practices can take advantage of social media without winding up in HIPAA jail.
(Patient Empowerment Network 10/1/2017)
Ongoing series focused on health/science literacy for cancer patient support NGO
(TECHEAD 9/1/2011)
Ongoing weekly blog project Sept. 2011-Oct. 2012
Topics:
-staffing
-finding a job
-creative/tech training
-technology & web solutions for small business
(Emmi Solutions Engage the Patient blog 10/7/2013)
Article co-written with Jeanne Pinder, CEO of ClearHealthCosts.com (former NY Times editor) on how consumers can learn what their healthcare treatments might cost, insured or not.
Audio samples
(Cancer for Christmas promo CD 7/15/2010)
Self-produced (written, voiced, recorded, edited by me) CD used as product/bonus at speaking events and signings related to my book "Cancer for Christmas: Making the Most of a Daunting Gift"
(Mighty Casey Media LLC 4/1/2019)
Podcast
(The Hospitalist Magazine/J Wiley & Sons 1/2/2012)
Podcast highlights reel and feature content produced monthly for The Hospitalist magazine, published by J Wiley & Sons for the Society of Hospital Medicine (SHM). Features are produced by me, working with the magazine's Editor in Chief on ed-cal development.
Writing samples: ghost-writing
(nHealth/BusinessWeek.com 9/15/2009)
Op-Ed on BW.com's Debate Room - I ghosted the Paul Kitchen section.
(nHealth/RichmondBizSense.com 5/29/2010)
Ghost-written op-ed for online regional business media outlet on consumer-driven health insurance
Writing samples: long form
(Mighty Casey Media 9/15/2011)
Proof of 2nd ed. of my book "Cancer for Christmas: Making the Most of a Daunting Gift" - how to manage medical care wrapped around my experience with breast cancer, and a call to action for medical care customers (commonly called "patients") to take charge of their health, and their care.
Video samples
(RichTech 5/11/2011)
RichTech Awards Gala 2011 show opener
(RichTech 5/19/2008)
short salute video I wrote & produced to honor the outgoing Exec Dir of a major tech sector business group in Virginia.
(NeedyMeds.com 12/18/2013)
Webinar prepared and presented with Jeanne Pinder, CEO of ClearHealthCosts.com (former NY Times editor) for Needymeds.com, a prescription-assistance and education company that helps patients access medications at affordable cost.
(Virginia Consumer Voices for Healthcare 11/20/2013)
Animated PSA for promotion campaign for Healthcare.gov in the state of Virginia. I wrote, produced, and voiced.
(Society of Hospital Medicine 5/20/2013)
Short feature on session at HM13, SHM's annual meeting. I wrote and produced.
