Chris Bovine

New York, USA
Contact

Professional Experience

Experienced Sr. Copywriter/Marketing Consultant with B-2-C, B-2-B, third-party, Web and direct copywriting experience. Extensive portfolio of writing, marketing and advertising samples--ads, brochures, letters, presentations, strategy/positioning statements, newsletters, Web copy, white papers, etc. I have more than 20 years of marketing and copywriting experience, including 18 years serving the financial services/insurance industry. LinkedIn Profile: http://www.linkedin.com/in/chrisbovine To View/Download Resume: See very bottom of this page (under "Work Samples")

Expertise

Account manager
8 Years
Copywriter
18 Years
Editor
10 Years

Specialty

Education
8 Years
Consumer Products
10 Years
Finance
15 Years

Industries


Advertising, client side
3 Years
Advertising agency
4 Years
Marketing (in-house) - Fortune 1000 corp. clients
15 Years

Total Media Industry Experience

18 Years

Corporate Client List (# assignments last 2 yrs)

S&P Global (1-2)

Technical Skills

Adobe InDesign

Foreign Language Skills

Spanish (written)

Unions

Freelancers Union

Computer Skills

Word, Excel, PowerPoint, Quark

Equipment

PC, MAC

References

Furnished upon request

Awards

Westchester Advertising Club (for MetLife, 1999)

Showcase

Resume

Chris Bovine Resume (PDF)
( 9/17/2016)
Chris Bovine Resume
( 9/17/2016)

General

2017 S&P Global Investor Fact Book
(S&P Global [formerly McGraw Hill Financial] 8/1/2017)
Contributed to the writing (drafted/provided all Overview spread copy on pages 2-3), editing and design of the 2017 S&P Global Investor Fact Book
McGraw Hill Financial Corporate Affairs Town Hall Presentation
(McGraw Hill Financial 8/14/2014)
Prepared/Edited PowerPoint Presentation for Ted Smyth, VP, Corporate Affairs
Advisor e-Newsletter
(Independent Financial 5/15/2007)
Wrote and edited e-newsletter communication to provide timely information to the field via electronic delivery
Life Insurance Seminar
(Independent Financial 8/29/2007)
Seminar about the importance of life insurance protection
Investment Strategies Seminar
(Independent Financial 10/9/2006)
Seminar about investment strategies for building wealth
Capabilities Slim Jim Mailer
(AXA Equitable/LifeMark Partners 5/18/2010)
B-2-B Freelance Project: Hired by AXA Equitable to create/write a capabilities hand-out/mailer for LifeMark Partners--a large national insurance marketing firm. To be used by member agencies to recruit producers/agents
IRA Consolidation Brochure
(AXA Financial 10/26/2004)
Client brochure regarding development and implementation an IRA accumulation/retirement strategy
Consumer Ad
(Citibank--Student Loan Corp. 7/27/2005)
Drafted Student Loan consumer ad for insertion in U.S. News & World Report
Direct Mail Life Insurance Prospecting Letter
(The MONY Group 9/24/2003)
Direct mail life insurance prospecting letter targeted at uninsured/underinsured women
529 Take-One
(Independent Financial 5/29/2007)
Informational 529 Plan take-one marketing piece for bank customers
Corporate Capabilities Flyer
(New York Life 10/22/2002)
Developed concept, wrote and designed consumer flyer that touted the strength and financial stability of New York Life and MainStay Annuities
Tax Planning Bank Statement Stuffer
(Independent Financial 1/4/2008)
Created tax planning stuffer for Century Bank to include in their clients' bank statements
Corporate Capabilities/Image Brochure
(AXA Equitable/LifeMark Partners 5/19/2010)
B-2-B Freelance Project: Hired by AXA Equitable to create/write a capabilities brochure for LifeMark Partners--a large national insurance marketing firm. Targeted at owners of prospective member agencies
Corporate Capabilities Brochure
(Independent Financial 1/26/2007)
Provided direction, developed concept and drafted all copy for brochure targeted at potential bank/credit union clients
Declaration of "Independents"
(Independent Financial 6/14/2007)
Light/motivational flyer written for Independent Financial internal employees to recognize/formalize name change from IFMG to Independent Financial (at the time, a Sun Life Financial company)
Gerber Life and Apple Bank Press Release
(Gerber Life 12/7/2011)
Prepared Press Release announcing the distribution of Gerber Life Insurance products through Apple Bank
Gerber Life Consumer Power Point Product Presentation
(Gerber Life 5/23/2011)
Created Power Point presentation to educate consumers about Gerber Life's product offerings
Life Insurance/Annuity Sales Presentation & Seminar
(AXA Financial 12/28/2004)
Accumulator Life new product launch presentation for internal AXA Distributor representatives
Making Sense of Annuity Choices Client Brochure
(AXA Financial 5/4/2005)
Educational brochure describing the various annuity choices available to consumers
Gerber Life--Apple Bank Web Landing Page Concept/Final Version
(Gerber Life 9/3/2012)
Wrote and designed landing page for Apple Bank Web site that markets/advertises Gerber Life products and Life Insurance Awareness Month
Gerber Life College Plan vs. Market Sales Flyer
(Gerber Life 8/15/2011)
Created a flyer for Agent use that demonstrates the benefits of a Gerber Life College Plan vs. a stock market investment
Fixed Annuity Sales Idea
(New York Life 3/12/2003)
Wrote series of MainStay Annuities Sales Ideas for representative use. This Sales Idea highlighted the advantages of interest earned under a MainStay Fixed Annuity vs. a CD
401(k) Direct Mail Piece
(AXA Financial 5/2/2005)
Wrote copy and assisted in design of direct mail piece targeted at AXA Advsors to generate interest in new 401(k)
E-Marketing Direct Mail Concepts/Layouts Pitch
(Citibank--Mortgage 4/30/2006)
Drafted trailing equity concepts for a proposed Citibank Home Equity direct mail campaign
Consumer Web Content (Travel Industry)
(RailEurope 3/5/2008)
Drafted new copy for two sections of RailEurope.com Website
Tax Planning Bank Poster
(Independent Financial 1/4/2008)
Created a tax planning poster for Century Bank in-branch customers
Wealth Transfer Postcard
(Independent Financial 7/24/2007)
Provided copy/concept for wealth transfer postcard targeted at bank customers
Income Replacement Letter
(Independent Financial 12/19/2006)
Letter from financial consultant to bank clients about replacing income in retirement
Life Insurance/Annuity Brochure
(AXA Financial 12/29/2004)
Created client brochure for AXA Accumulator Life--an insurance coverage combining a variable universal life (VUL) policy and a single premium immediate annuity (SPIA) contract in a single package