TAG Quarterly Publishes Excerpts

NEW YORK CITY, NEW YORK / ACCESS Newswire / December 10, 2025 / If you’re starting a business, you know you have to "cross the chasm" by moving sales from early adopters to mass-market buyers. But first you have to get there, and that is the subject of "Reaching the Chasm," a new book that details "how to drive your early-stage startup to scale."

The author is Dr. Edward Amoroso, who is not only the founder and CEO of his own startup, the research and advisory firm TAG Infosphere, but through it has reviewed and counseled scores of other startups. And now he has published excerpts from, and articles about, the book in his company’s latest Security Quarterly (which can be downloaded for free).

"My personal background is in cybersecurity, artificial intelligence, telecommunications, and enterprise technology," Amoroso wrote in the publication. "But the patterns I share are industry-agnostic. After years as a CISO, professor, adviser, and founder working with hundreds of startups, I kept seeing the same avoidable errors: Building for a hypothetical buyer, mistaking marketing noise for pipeline, and chasing investors before validating a repeatable sales motion."

Some of Amoroso’s advice may be surprising. "I tell startup clients to find some means for personalizing their communications with prospects, leads, and clients," he wrote. "This is hard work, and it demands that you allocate hours to tasks that might otherwise take minutes."

But it’s worth it, he said. "Our experience working with startups is that 20 carefully crafted and personalized notes from the inbox of the founder work better than 20,000 spam emails from the inbox of an intern."

The TAG Security Quarterly also includes articles that are not in the book. There’s a "Top 10 Mistakes Startups Make" that listed pitching demos too early: "There is nothing more dangerous than a product demo in the hands of an executive who can kill the deal with a raised eyebrow." Instead, Amososo advised: "Let your solution live in their imagination as long as you can."

There is also an article called "The Author Answers Questions You Won’t Find in His Book." Asked to identify his biggest mistake since launching his startup, Amoroso confessed: "I underestimated how quickly complexity grows in a young company, and I mistakenly believed that enthusiasm alone could compensate for missing structure."

Asked what he did to try to recover, he added: "I brought in experienced operators (many from my days at AT&T), formalized roles and deliverables, and forced a level of discipline around prioritization that we had avoided in the early scramble."

The TAG Security Quarterly "How to Drive Your Startup to Growth" can be downloaded for free here.

About TAG:
TAG utilizes an AI-powered SaaS platform to deliver cutting-edge insights on cybersecurity and artificial intelligence. The company’s unique approach combines technology and expertise to empower organizations with the knowledge needed to navigate these complex landscapes. TAG provides on-demand recommendations to commercial solution providers and Fortune 500 enterprises.

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by Betsy Biemann, CEO of Coastal Enterprises, Inc. (CEI)

NORTHAMPTON, MA / ACCESS Newswire / December 10, 2025 / The term "impact investment" has only been around since 2007. Along the way it’s been called socially responsible investing, ESG and any number of other terms. However, the practice of putting your money where it will generate a financial return as well as a positive social, community or environmental impact – or at least not support detrimental enterprises – has been with us for generations.

Women control increasing amounts of wealth in the U.S., and with it, are gaining the power to change what money makes possible. Yet while multiple studies have shown that on average, women investors outperform their male peers in investment gains, they invest significantly less. And according to a 2022 report from BNY Mellon, if women started investing at the same rate as men, there could be more than $3.22 trillion of additional capital to invest globally.

The impact of those investments would be outsized, as once engaged, female investors are more frequently committed to investing in companies that are profitable while also advancing social welfare, shared prosperity, or environmental sustainability. Of that $3.22 trillion, an estimated $1.87 trillion (or 58%) would flow into investments that would help build a better future.

As CEO of CEI, I see daily how critical small business owners are for fueling economic mobility and contributing to the health of communities. In Maine, as is the case in most other rural places, small businesses drive the economy and employ the majority of workers. They typically purchase more products and services from neighboring companies, therefore circulating more cash locally.

Read Betsy’s full article here – https://greenmoney.com/the-power-of-the-purse-investing-her-money-where-it-matters-most

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View additional multimedia and more ESG storytelling from GreenMoney Journal on 3blmedia.com.

Contact Info:
Spokesperson: GreenMoney Journal
Website: https://www.3blmedia.com/profiles/greenmoney-journal
Email: info@3blmedia.com

SOURCE: GreenMoney Journal

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Top Pet Expert Kristen Levine Shares Her Holiday Gift Guide for Four-Legged Family Members

ATLANTA, GEORGIA / ACCESS Newswire / December 9, 2025 / Do not forget the pets! This December, award-winning pet living expert and author of Pampered Pets on a Budget, Kristen Levine, shares some top picks for the our furry companions just in time for the holidays. With more than 25 years of experience improving the lives of pets and their people, Kristen offers ideas to help pet parents choose fun, functional, and safe gifts for the season.

GO-TO FOR PAMPERING PETS

PetSmart is the go-to destination for pets this holiday season, whether doing some holiday shopping, taking photos with Santa, or just going for a walk on chilly days when everyone would rather be indoors. Check out PetSmart’s Merry & Bright collection, it has everything needed to ensure dogs, cats, reptiles and small pets are included in all holiday celebrations. With hundreds of festive finds under $10, PetSmart’s Merry & Bright collection has toys, treats, apparel and accessories that will bring joy to pets this holiday season. For more information, visit www.petsmart.com

SPECIAL NUTRITION FOR PETS

Dogs deserve the same love, high-quality ingredients, and fresh and delicious food as everyone else in the family. This holiday season, Blue Buffalo, the most trusted natural pet food brand, invites pet parents to make every meal a fresh act of love with Love Made Fresh, a new line of refrigerated, fresh dog food for pups who are beloved family members. Enhanced with vitamins, minerals, and nutrients to help dogs thrive, Love Made Fresh is available in a convenient resealable tub or roll, and can be served solo, mixed with kibble or used as a topper! Learn more at bluebuffalo.com.

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About TipsOnTV

TipsOnTV is a lifestyle blog featuring content as seen on national and local media outlets. Expert hosts share advice for viewers, listeners, and readers. TipsOnTV covers a variety of topics, including food, entertaining, personal finance, technology, travel, health, lifestyle, and more.

SOURCE: TipsOnTV

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NEW YORK, NY / ACCESS Newswire / December 9, 2025 / Wisdom teeth are the last set of molars at the back of the mouth, which typically appear in late adolescence or early adulthood. 90% of people will experience an impacted wisdom tooth during their lifetime.¹ This means that the tooth can’t break through the gums to properly emerge due to a lack of room. An impacted wisdom tooth can cause a wide range of issues, so many dentists recommend wisdom teeth removal as a preventative measure before any issues develop. Read on to learn more about the symptoms of an impacted wisdom tooth and what treatment options are available.

Symptoms of impacted wisdom teeth

Having an impacted wisdom tooth can increase your risk of gum disease, cavities, and infection.² It can shift or damage neighboring teeth and, in rare cases, it can even cause cysts and tumors to develop.

Symptoms that may signal you have an impacted tooth include:³

• Pain or swelling around your jaw and face

• Your gums are red, swollen, or bleeding

• Bad breath or an unpleasant taste in your mouth

• Headaches or ear pain

• Difficulty opening your mouth

Treatment options for impacted wisdom teeth

If you have an impacted wisdom tooth, there are several options available:

Wait and monitor

If your impacted wisdom teeth are not currently causing problems, your dentist might suggest waiting and monitoring the situation. However, even if your wisdom teeth have emerged in a normal, upright position, their location in the back of the mouth makes them notoriously difficult to keep clean.⁴ This can cause bacteria to enter and cause damage before any symptoms occur. As a result, you will need to carefully brush and floss your wisdom teeth and go for regular check-ups and X-rays so your dentist can keep a close eye on your oral health.

Manage symptoms

If your impacted wisdom tooth is causing problems such as pain, there are ways to alleviate these symptoms.⁵ For example, a saltwater rinse can help to keep the area clean and reduce inflammation. Applying an ice pack to the affected area on your face can also help to reduce inflammation, manage pain, and relieve tension. In addition, over-the-counter medications can help manage pain or headaches. You should discuss your symptoms with your dentist so they can recommend the best treatment in your unique case.

Remove wisdom teeth

As wisdom teeth continue to develop with age, many dentists recommend preemptive wisdom teeth removal. Extracting impacted wisdom teeth is a common dental procedure that helps to prevent problems from occurring in the future. When you are younger, as the wisdom teeth roots have not yet completely formed, it is less complicated to remove them and there is a reduced risk of damage to nearby nerves.⁶ Speak with your dentist to understand the removal process, risks, benefits, and wisdom teeth removal cost, as the price can vary.

Managing an impacted wisdom tooth

If you know you have an impacted wisdom tooth or you’re experiencing related symptoms, discuss with your dentist the best treatment options. Delaying care can cause symptoms to worsen and harm your oral health.

Contact Information:

Name: Sonakshi Murze
Email: Sonakshi.murze@iquanti.com
Job Title: Manager

SOURCE: iQuanti

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Appointment of seasoned finance leader advances Foundry’s long-term growth strategy and value creation

SAN FRANCISO, CA / ACCESS Newswire / December 9, 2025 / Foundry, the leading global tech media, data, and marketing services company, is thrilled to announce the promotion of Ling Tian to Chief Financial Officer. In this expanded role, Tian will oversee the company’s global financial strategy, including financial planning and analysis, treasury, accounting, and long-term capital allocation.

"Ling has been instrumental in strengthening our financial foundation, and her promotion to CFO reflects both her impact and the confidence we have in her leadership as we shape Foundry’s next chapter," said Mike Finnerty, CEO of Foundry. "As we scale our global operations and pursue long-term growth, Ling’s strategic vision, steady guidance, and deep understanding of our business will be critical in driving our continued success."

Tian joined Foundry in 2024 and previously served as Vice President of Strategic Finance, where she built and led the Financial Planning & Analysis organization supporting all Foundry teams. Following Foundry’s sale to Regent earlier this year, Tian has been instrumental in establishing the company’s standalone financial operations and led the migration to a global ERP system.

Before joining Foundry, Ling served as Vice President of FP&A at Wrike, where she oversaw the company’s integration following its acquisition by Citrix, and later played a key role in Citrix’s sale to Vista Equity Partners and Elliott Management, as well as Wrike’s subsequent sale to Symphony Technology Group. Earlier in her career, Ling spent 15 years at Autodesk, progressing through a range of finance leadership roles across FP&A, Sales Finance, and Revenue Accounting.

"I’m honored to step into the role of CFO at such a pivotal moment for Foundry," said Ling Tian. "Having had the opportunity to work closely with our teams across the globe, I’ve seen firsthand the strength of our business, the power of our brands, and the momentum we’re building. I’m excited to partner with Mike and the leadership team to advance our strategic vision, deepen our operational rigor, and position Foundry for long-term growth."

As B2B marketing evolves toward more human and personalized data-driven engagement, Foundry remains committed to helping technology companies connect with buyers in meaningful ways. By combining intent data with powerful storytelling, Foundry delivers experiences that resonate with buyers’ unique needs, foster trust, and build valuable relationships.

To learn more about Foundry’s technology marketing and buyer engagement solutions, please visit: foundryco.com.

About Foundry
Foundry helps companies bring their visions to reality through a combination of media, marketing technologies, and proprietary data on a global scale. Our platforms are powered by data from an owned and operated ecosystem of global editorial brands, awards, and events, all engineered and integrated to drive marketing campaigns for technology companies.

Foundry is one of the world’s leading tech media, data and marketing services companies, and is the proud owner of the global tech sector’s most revered media brands – CIO, Computerworld, CSO, InfoWorld, Macworld, Network World, PCWorld, Tech Advisor and TechHive. To learn more, visit  foundryco.com.

Media contact:
Ameera McNeal, Marketing Director
Ameera_mcneal@foundryco.com

SOURCE: Foundry

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The recognition highlights #paid’s innovation across social engagement and end-to-end creator collaboration workflows

NEW YORK CITY, NY / ACCESS Newswire / December 9, 2025 / #paid, a leading creator-marketing platform powering campaigns for top brands, has been named Creator Marketing Platform of the Year and Social Media Platform of the Year in ADWEEK’s inaugural Tech Stack Awards, alongside notable winners like Canva, HubSpot, and Vimeo. The awards recognize the most groundbreaking product and platform launches that have driven proven revenue impact in marketing, advertising, and media.

"We’re incredibly proud to be recognized by ADWEEK for our team’s accomplishments on behalf of our amazing clients," said Bryan Gold, CEO and co-founder at #paid. "Competing- and winning-in both of these important categories reinforces #paid’s role as a driving force in the creator economy."

#paid earned distinction as a winner in the following categories:

• Social Media Marketing Product/Platform: Recognizing solutions that redefine how brands show up and engage across social platforms, backed by measurable performance and real case studies.

• Creator Marketing Product/Platform: Celebrating platforms that power the end-to-end influencer marketing workflow, from discovery to partnership management to content ROI, and prove innovation in scaling authentic creator collaborations.

From strategic uses of AI to next-gen creative tools and cutting-edge measurement solutions, the 2025 Tech Stack Awards elevate the products and companies redefining how brands connect, engage, and grow. #paid’s selection in this year’s awards program underscores its ongoing commitment to pushing the entire creator marketing industry forward.

In 2025, #paid continued to advance its platform with new intelligence features powered by thousands of first-party creator data insights. Throughout the year, #paid expanded its Creator Calendar to surface real-time creator trends and milestone moments, introduced Predictive Lift tools to help brands forecast campaign outcomes, refreshed its Creator Insights Report, and launched updates to collaboration features and its Creator Job Board. #paid also strengthened its partnerships this year with YouTube and Snapchat, delivering impactful ways for brands to engage with creators across the platforms that matter most.

Media contact

Allie Gonzales
allie@notablypr.com

About #paid
#paid is a creator marketing platform situated at the nexus of brand and creator collaboration. The company powers the campaigns of Fortune 500 brands who leverage the platform to activate creators for growth. #paid is building the go-to platform that fuels content creation and distribution for brands globally, while providing creators with an unparalleled environment to do what they love – create. For more information, please visit hashtagpaid.com/fall-event

SOURCE: #paid

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