Background: The River launched in 2018 with the intent to provide news, analysis, and enterprise reporting to the Hudson Valley and Catskills, a region where journalistic coverage is often incomplete, says Phillip Pantuso, managing editor. “I think of The River as a regional lens on topics of national importance,” he says. “We want it to be a community asset in the tradition of a trustworthy, knowledgeable local paper.”
The site’s target readership is anyone with an interest in the economy, environment, health, politics, education system, criminal justice system, and/or housing of this area. This is in stark contrast to the coverage that the area typically receives from publications based in NYC, which overwhelmingly write about the Hudson Valley and Catskills from a travel and lifestyle perspective, he says.
What to pitch: The outlet has six verticals: health, education, economy, social justice, politics, and the environment. Pitches can take the form of reported pieces on subjects that fall within those categories, as well as features ranging from 1,200-3,000 words; in-depth Q&As; photo series/essays; and (seldomly) short video pieces.
Editors are only interested in cultural or lifestyle journalism if the stories touch on the aforementioned subjects. Editors are not interested in first-person writing unless that POV brings a new depth of understanding to a subject beyond the writer herself.
What not to pitch: The River does not publish op-eds. The weekly analytical roundup, which usually runs on Wednesdays, is written in-house.
What publicists should pitch — and when [lead time]: Events or products related to the economy, environment, health, politics, education system, criminal justice system, and/or housing of the Hudson Valley. Lead time is at least two weeks.
Percentage of freelance-generated content: 30-40%
Percentage of freelance submissions accepted: 10%
Recent freelance stories pitched and published: Freelancers have pitched articles that focus on Fentanyl in the Hudson Valley, New York’s energy future, and a regional slumlord.
Etiquette: Pitches should be included in the body of the email with links to a portfolio or clips.
Lead time: 4-6 weeks before publication
Pay rate: Flat rate that varies by assignment, depending on scope. Range: $300-$1,000
Payment schedule: Invoice on acceptance, payment within 30 days.
Kill fee: 25%
Rights purchased: All rights for one year, after which all rights revert back to the author
Contact info:
The River Newsroom
℅ Chronogram Media
45 Pine Grove Avenue
Kingston, NY 12401
www.therivernewsroom.com
Twitter handle: @RiverNewsroom
phillip.pantuso@chronogram.com
Direct all pitches to:
Managing editor Phillip Pantuso: PHILLIP dot PANTUSO at CHRONOGRAM dot COM





