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100 best rock albums of all time

100 best rock albums of all time
By Ellen Dewitt
32 min read • Published September 11, 2020
By Ellen Dewitt
32 min read • Published September 11, 2020

100 best rock albums of all time

Many of rock ‘n’ roll’s most significant moments have come in the form of album releases, the ranking of which has been hotly contested since the album format was first adopted in the music industry. It’s virtually impossible to agree on which is best, as each of us forms highly subjective attachments to the music that has been most influential in our lives. Plus, great new rock albums hit shelves all the time—on Sep. 19 Nine Inch Nails dropped the soundtrack for “Tron: Ares” and pop-punk outfit All Time Low released their 10th studio album, “Everyone’s Talking!”, on Oct. 17. But even with all of these factors in mind, surveys, rankings, and lists continue the search for the best of the genre.

To weigh in on this debate, Stacker compiled a list of the 100 best rock albums using data as of May 9, 2024, from Best Ever Albums, which ranks albums according to their appearance and performance on over 40,000 editorial and data-based charts like Rolling Stone, Pitchfork, and Billboard.

An expansive list like this makes it difficult to pin down trends in the world of rock ‘n’ roll, but recurring themes do appear. Several bands like the Beatles and the Rolling Stones appear multiple times on the list, a testament to their influence on the genre, while other musicians who were undoubtedly significant didn’t make the cut. Unsurprisingly, the list is dominated by men, though a handful of women make appearances, especially as vocalists. Musicians of color are visibly absent as well, pointing to the many ways the genre can still make room.

The musical achievements represented by this top 100 list have also affected a band’s internal dynamics. Plenty of bands broke up after making their masterpieces, often because the pressure of a decent follow-up album seemed to be too much. Many talented band members died, and a disturbing number of those were people who took their own lives.

No matter the stories behind the songs, however, this list reflects how rock ‘n’ roll can sound so differently, going from punk to glam to alternative. While some of the sounds are classic rock, more likely, these influential works are creative efforts to transform old sounds into new ones or jump into a fresh genre. Many have singles that are still popular decades after their introduction.

The Best Ever Albums score was derived from a formula that weighed how many charts an album had appeared on and how high it was on each of those charts, and points were awarded accordingly. Learn more via this in-depth methodology. All iterations of rock were considered. Keep reading to see how this list of the best rock albums of all time stacks up to your own.

#100. ‘Graceland’ by Paul Simon

– Best Ever Albums score: 11,778
– Rank all-time: #126
– Rank in decade: #16
– Rank in year: #3
– Year: 1986

“Graceland,” Paul Simon’s seventh solo studio album, was released in 1986, a strange yet pivotal time for the American singer-songwriter. His working relationship with former musical partner Art Garfunkel had long crumbled, while his marriage to actor Carrie Fisher had ended in divorce. “Graceland” was a new beginning for Simon. With its innovative mix of South African music, pop, and rock, “Graceland” went on to become a cultural phenomenon and one of rock’s greatest critical and commercial hits.

#99. ‘If You’re Feeling Sinister’ by Belle and Sebastian

– Best Ever Albums score: 11,959
– Rank all-time: #122
– Rank in decade: #25
– Rank in year: #1
– Year: 1996

The breakthrough sophomore album from Belle and Sebastian made the seven-member Scottish group one of the greatest cult acts in indie rock. Released in 1996, “If You’re Feeling Sinister” included songs written within just three months and released only half a year after the band’s debut album.

#98. ‘Rage Against The Machine’ by Rage Against The Machine

– Best Ever Albums score: 12,018
– Rank all-time: #121
– Rank in decade: #24
– Rank in year: #2
– Year: 1992

The debut album by Rage Against the Machine was considered groundbreaking in its mix of rap with rock. The band blended guitar solos with angry lyrics, and it’s widely considered to be the band’s best work.

#97. ‘Modern Vampires Of The City’ by Vampire Weekend

– Best Ever Albums score: 12,047
– Rank all-time: #120
– Rank in decade: #10
– Rank in year: #1
– Year: 2013

After releasing their first album straight out of college, Vampire Weekend’s “Modern Vampires Of The City,” their third record, showed how the band had matured since then. The album was a slight change in direction for the band, who were stepping away from their African-inspired indie towards something more experimental. It was a departure that paid off, with the album drawing many favorable critic reviews, as well as debuting at #1 on the Billboard 200 charts.

#96. ‘Yoshimi Battles The Pink Robots’ by The Flaming Lips

– Best Ever Albums score: 12,068
– Rank all-time: #119
– Rank in decade: #15
– Rank in year: #4
– Year: 2002

“Yoshimi Battles the Pink Robots” by The Flaming Lips was called “storytelling acid rock” and designed to entertain. It followed their earlier popular album, “The Soft Bulletin.” The single “Do You Realize??” was named the official state rock song of Oklahoma, where the band originated. Frontman Wayne Coyne adapted the album into a stage musical in 2012.

#95. ‘The Soft Bulletin’ by The Flaming Lips

– Best Ever Albums score: 12,083
– Rank all-time: #118
– Rank in decade: #23
– Rank in year: #2
– Year: 1999

The orchestral “The Soft Bulletin” by Oklahoma City’s The Flaming Lips was more harmonious and personal than their earlier four-disc album “Zaireeka.” It broadened the psychedelic rock band’s popularity enormously, and they followed with an even more successful “Yoshimi Battles The Pink Robots” in 2002.

#94. ‘Appetite For Destruction’ by Guns N’ Roses

– Best Ever Albums score: 12,209
– Rank all-time: #117
– Rank in decade: #15
– Rank in year: #2
– Year: 1987

“Appetite for Destruction” was the debut album for Guns N’ Roses. Reviewers said it was the perfect mix of blues, swinging rhythm, and the soulful, charismatic lead vocals of Axl Rose. Its popularity grew slowly, taking almost a year to reach the top of the chart at Billboard.

#93. ‘Souvlaki’ by Slowdive

– Best Ever Albums score: 12,370
– Rank all-time: #116
– Rank in decade: #22
– Rank in year: #4
– Year: 1993

Considered a classic of the shoegaze movement—a genre that’s now experiencing a revival among the TikTok youth—Slowdive’s “Souvlaki” is finally earning its flowers. While greeted with lackluster reviews upon its release in 1993, “Souvlaki” has since received a reappraisal, with many present-day critics designating it as a crucial entry in the history of British rock.

#92. ‘Blackstar’ by David Bowie

– Best Ever Albums score: 12,629
– Rank all-time: #114
– Rank in decade: #9
– Rank in year: #3
– Year: 2016

The 26th and final studio album from the legendary David Bowie, “Blackstar” was released on the Star Man’s 69th birthday, three days before his death on Jan. 10, 2016. While Bowie’s liver cancer diagnosis had not previously been revealed to the public, “Blackstar” was knowingly written as a kind of parting gift to his fans.

#91. ‘Achtung Baby’ by U2

– Best Ever Albums score: 12,895
– Rank all-time: #113
– Rank in decade: #20
– Rank in year: #5
– Year: 1991

U2’s first album after a three-year absence, “Achtung Baby” won two Grammys including Best Rock Album by a Duo or Group. The first major CD to be sold in environmentally-friendly packaging, “Achtung Baby” features the guitar excellence of The Edge on “Mysterious Ways” and “Until the End of the World.”

#90. ‘Elephant’ by The White Stripes

– Best Ever Albums score: 12,923
– Rank all-time: #111
– Rank in decade: #13
– Rank in year: #1
– Year: 2003

Indie duo The White Stripes made their debut on a major label with “Elephant,” their fourth album. It contains their signature single, “Seven Nation Army.” Liner notes for the commercial hit album, made with outdated equipment like an eight-track tape recorder, say: “No computers were used during the writing, recording, mixing, or mastering of this record.” A Rolling Stone review called the album “pulverizing perfection.” It won two Grammys for Best Alternative Music Album and Best Rock Song for “Seven Nation Army.”

#89. ‘Houses Of The Holy’ by Led Zeppelin

– Best Ever Albums score: 12,975
– Rank all-time: #110
– Rank in decade: #32
– Rank in year: #3
– Year: 1973

After the runaway success of Led Zeppelin IV and a long tour, the band stretched out creatively with “Houses of the Holy.” It features classic piano and a reggae influence. Parts of it were recorded at an English manor house owned by Mick Jagger, where the Rolling Stones recorded songs for “Exile on Main Street” and “Sticky Fingers,” and the Who recorded tracks for “Who’s Next.”

#88. ‘Rain Dogs’ by Tom Waits

– Best Ever Albums score: 13,044
– Rank all-time: #109
– Rank in decade: #14
– Rank in year: #2
– Year: 1985

“Rain Dogs” is one of the best works by the raspy-voiced, growling singer-songwriter Tom Waits. It features improvisation, jazz horns, and distinctive percussion, including the tones of a marimba. Among its 19 songs is the original “Downtown Train,” which would become a major hit when it was later recorded by Rod Stewart.

#87. ‘Harvest’ by Neil Young

– Best Ever Albums score: 13,205
– Rank all-time: #106
– Rank in decade: #29
– Rank in year: #5
– Year: 1972

“Harvest” was the first hit album for Canada’s Neil Young, with help from Nashville session musicians, the London Symphony Orchestra, James Taylor, Linda Ronstadt, and his former bandmates David Crosby, Stephen Stills, and Graham Nash. It features the huge hit “Heart of Gold,” along with “Old Man” and “The Needle and the Damage Done.” Young later wrote: ” ‘Heart of Gold’ put me in the middle of the road. Traveling there soon became a bore, so I headed for the ditch. A rougher ride, but I saw more interesting people there.”

#86. ‘Master Of Puppets’ by Metallica

– Best Ever Albums score: 13,273
– Rank all-time: #105
– Rank in decade: #13
– Rank in year: #2
– Year: 1986

“Master of Puppets” is considered one of metal’s best albums. The band made the album in Denmark, working on it overnight for three months. Not long after its release, Metallica’s bassist Cliff Burton was killed in a tour bus crash.

#85. ‘Bringing It All Back Home’ by Bob Dylan

– Best Ever Albums score: 13,328
– Rank all-time: #103
– Rank in decade: #24
– Rank in year: #4
– Year: 1965

“Bringing It All Back Home” marked Bob Dylan’s explosive recording move, into electric from acoustic, that would change rock ‘n’ roll. He recorded the 11 songs—including “Subterranean Homesick Blues,” “Mr. Tambourine Man,” and “It’s Alright, Ma (I’m Only Bleeding)”—in three days. It closes with the farewell song “It’s All Over Now, Baby Blue.”

#84. ‘A Rush Of Blood To The Head’ by Coldplay

– Best Ever Albums score: 13,351
– Rank all-time: #102
– Rank in decade: #12
– Rank in year: #3
– Year: 2002

“A Rush of Blood to the Head” was the follow-up album to Coldplay’s well-received debut album “Parachutes.” It won a Grammy for Best Alternative Music Album. Its smash hit “Clocks” with vocals and piano by frontman Chris Martin was a last-minute addition to the collection.

#83. ‘A Night At The Opera’ by Queen

– Best Ever Albums score: 13,358
– Rank all-time: #101
– Rank in decade: #27
– Rank in year: #5
– Year: 1975

The kitschy operatic “Bohemian Rhapsody” is the megahit on “A Night at the Opera,” Queen’s fourth album and the one that brought it worldwide popularity. The album was reportedly one of the most expensive rock albums ever made. The single “Bohemian Rhapsody” hit the top of the British charts in four days. Credits on the album say: “No Synthesizers!”

#82. ‘Physical Graffiti’ by Led Zeppelin

– Best Ever Albums score: 13,480
– Rank all-time: #100
– Rank in decade: #26
– Rank in year: #4
– Year: 1975

The sixth album by Led Zeppelin, “Physical Graffiti” was the first the band made on its own record label, Swan Song. Critics said it confirmed the band’s megastatus after all five of its previous albums went platinum. Key to the album’s success was the work by guitarist Jimmy Page.

#81. ‘Surfer Rosa’ by Pixies

– Best Ever Albums score: 13,567
– Rank all-time: #98
– Rank in decade: #12
– Rank in year: #2
– Year: 1988

“Surfer Rosa” was the debut full-length album by the raw and irreverent Massachusetts band the Pixies. Recorded in just two weeks, its songs tackle such topics as predatory priests. It mixes thundering drums, punk, and flamenco, and “Something Against You” features the distorted voice of frontman Black Francis put through a guitar amplifier.

#80. ‘All Things Must Pass’ by George Harrison

– Best Ever Albums score: 13,621
– Rank all-time: #97
– Rank in decade: #25
– Rank in year: #3
– Year: 1970

If George Harrison was considered The Beatles’ most underrated member, then “All Things Must Pass” may have been his vindication. Often considered the greatest of all the former Beatles’ solo albums, “All Things Must Pass” contained Harrison’s by-then signature slide guitar and included contributions from the likes of Bob Dylan, Klaus Voormann, as well as Ringo Starr.

#79. ‘Sound Of Silver’ by LCD Soundsystem

– Best Ever Albums score: 13,657
– Rank all-time: #96
– Rank in decade: #11
– Rank in year: #2
– Year: 2007

“Sound of Silver” was the second album for rock’s LCD Soundsystem, led by James Murphy who plays most of the instruments. Murphy was a DJ and producer before the album came together. It was recorded at a Massachusetts farm made into a studio that had been used by such stars as Stevie Wonder and Keith Richards.

#78. ‘The Velvet Underground’ by The Velvet Underground

– Best Ever Albums score: 13,795
– Rank all-time: #94
– Rank in decade: #23
– Rank in year: #6
– Year: 1969

“The Velvet Underground” was the self-titled third album by the avant-garde Velvet Underground, whose members included the late Lou Reed. The album was made following the departure of band founder and composer John Cale. Reed wrote its haunting love song “Pale Blue Eyes,” which has been widely covered, with well-known versions by such artists as Patti Smith and R.E.M.

#77. ‘Spiderland’ by Slint

– Best Ever Albums score: 13,904
– Rank all-time: #93
– Rank in decade: #17
– Rank in year: #4
– Year: 1991

Slint, an indie band from Louisville, Ky., broke up before the official release of “Spiderland,” its second album. The songs are simple, spare, and subtle, with the vocals heavily outweighed by instrumentals. The short-lived band had put a call on the album’s back cover for female vocalists to audition.

#76. ‘Close To The Edge’ by Yes

– Best Ever Albums score: 14,567
– Rank all-time: #90
– Rank in decade: #24
– Rank in year: #4
– Year: 1972

“Close to the Edge,” with just three songs, is considered the masterpiece of progressive rock’s Yes. It’s a sweeping mix of vocal melodies, jazz fusion, spiritual tones, and orchestral instrumentals, courtesy of singer Jon Anderson, guitarist Steve Howe, bass player Chris Squire, keyboard player Rick Wakeman, and drummer Bill Bruford.

#75. ‘Turn On The Bright Lights’ by Interpol

– Best Ever Albums score: 14,998
– Rank all-time: #88
– Rank in decade: #9
– Rank in year: #2
– Year: 2002

New York-based Interpol made its debut with “Turn On the Bright Lights,” marked by complex lyrics and textured sounds that are dissonant and mysterious. Its standout single is the driving anthem “PDA,” with its fluid guitar lines.

#74. ‘Odessey and Oracle’ by The Zombies

– Best Ever Albums score: 15,425
– Rank all-time: #87
– Rank in decade: #21
– Rank in year: #4
– Year: 1968

The Zombies recorded “Odessey and Oracle” at Abbey Road Studios after the Beatles finished recording “Sgt. Pepper.” Guitarist and vocalist Chris White said the band members only had a thousand pounds among them to make the album. Its single “Time of the Season,” with its recognizable opening bass notes and breathy vocals, remains hugely popular.

#73. ‘Mellon Collie and the Infinite Sadness’ by The Smashing Pumpkins

– Best Ever Albums score: 16,029
– Rank all-time: #85
– Rank in decade: #16
– Rank in year: #3
– Year: 1995

Smashing Pumpkins’ success exploded with the release of “Mellon Collie and the Infinite Sadness,” 28 songs that stretched from punk to folk. It produced the hits “Bullet With Butterfly Wings,” “Tonight, Tonight,” “Thirty-Three,” and “1979,” which would become the band’s biggest U.S. hit.

#72. ‘Magical Mystery Tour’ by The Beatles

– Best Ever Albums score: 16,122
– Rank all-time: #84
– Rank in decade: #20
– Rank in year: #6
– Year: 1967

“Magical Mystery Tour” was the soundtrack to the Beatles’ unsuccessful concept movie to document a bus trip but gave the world such hits as “The Fool on the Hill,” ”Strawberry Fields Forever,” “Penny Lane,” “Baby, You’re a Rich Man,” and “All You Need Is Love.”

#71. ‘After The Gold Rush’ by Neil Young

– Best Ever Albums score: 16,403
– Rank all-time: #82
– Rank in decade: #22
– Rank in year: #2
– Year: 1970

Released as Neil Young’s stint with Crosby, Stills, Nash and Young was ending, the raw and mournful “After the Gold Rush” featured a remarkable number of popular songs—”Tell Me Why,” “Only Love Can Break Your Heart,” “Southern Man,” “Till the Morning Comes,” “Don’t Let It Bring You Down,” “When You Dance I Can Really Love,” and “Cripple Creek Ferry.” When Dolly Parton, Emmylou Harris, and Linda Ronstadt recorded the title track, often sung as an environmental anthem, they asked Young what it meant. Parton said he replied: “Hell, I don’t know. I just wrote it. It just depends on what I was taking at the time.”

#70. ‘Purple Rain’ by Prince and the Revolution

– Best Ever Albums score: 16,459
– Rank all-time: #81
– Rank in decade: #11
– Rank in year: #1
– Year: 1984

“Purple Rain” featured five singles that were commercially released, with two of them, “When Doves Cry” and “Let’s Go Crazy,” hitting the top of the Billboard Hot 100 chart. The “Purple Rain” tour consisted of 100 shows in the United States and Canada. “Purple Rain” was the musician’s biggest-selling album.

#69. ‘Closer’ by Joy Division

– Best Ever Albums score: 16,677
– Rank all-time: #80
– Rank in decade: #10
– Rank in year: #2
– Year: 1980

Released not long after the death of singer Ian Curtis, the album “Closer” depicted a tomb on its cover. The album had already been in production, but many fans found the image tasteless and exploitative. Closer was the band’s second, and last, album.

#68. ‘Weezer (The Blue Album)’ by Weezer

– Best Ever Albums score: 16,793
– Rank all-time: #79
– Rank in decade: #15
– Rank in year: #4
– Year: 1994

Weezer’s self-titled debut album soared to triple-platinum status. It featured “Say It Ain’t So” and “Undone (The Sweater Song)” as well as the catchy “Buddy Holly” pop tune that hit the radio waves and propelled the rock band into mainstream popularity.

#67. ‘Thriller’ by Michael Jackson

– Best Ever Albums score: 16,874
– Rank all-time: #78
– Rank in decade: #9
– Rank in year: #1
– Year: 1982

Nearly every song on Michael Jackson’s “Thriller” is a standalone hit, including “Billie Jean,” “Beat It,” “Wanna be Startin’ Somethin’,” and “Human Nature.” The star’s sisters Janet and LaToya Jackson sang backup vocals on “P.Y.T. (Pretty Young Thing).” The winner of eight Grammys, it was the bestselling album in history for many years. At one point, it was selling 1 million copies worldwide a week. The dance video for “Thriller” was released a year after the album landed and ushered in a merging of music and video in the entertainment industry.

#66. ‘Lonerism’ by Tame Impala

– Best Ever Albums score: 16,942
– Rank all-time: #77
– Rank in decade: #7
– Rank in year: #2
– Year: 2012

“Lonerism” rocketed Australian indie band Tame Impala from indie to mainstream. Tracks “Elephant” and “Feels Like We Only Go Backwards” topped the charts down under.

#65. ‘Dummy’ by Portishead

– Best Ever Albums score: 17,140
– Rank all-time: #74
– Rank in decade: #14
– Rank in year: #3
– Year: 1994

Portishead embraced the sound that came to be called trip-hop with its debut album “Dummy.” The influential album won Britain’s prestigious 1995 Mercury Music Prize.

#64. ‘A Moon Shaped Pool’ by Radiohead

– Best Ever Albums score: 17,156
– Rank all-time: #73
– Rank in decade: #6
– Rank in year: #1
– Year: 2016

Days before the release of the art rock album “A Moon Shaped Pool,” Radiohead teased fans by erasing all the content from its social media profiles and website. It released the first single, “Burn the Witch,” with an animated video that evoked the style of children’s television programs in England.

#63. ‘Born To Run’ by Bruce Springsteen

– Best Ever Albums score: 17,175
– Rank all-time: #72
– Rank in decade: #20
– Rank in year: #3
– Year: 1975

“Born to Run” was Bruce Springsteen’s third album and a runaway commercial success. With “Thunder Road,” “Backstreets,” and “Jungleland,” it catapulted the New Jersey rocker to superstardom.

#62. ‘Ágætis Byrjun’ by Sigur Rós

– Best Ever Albums score: 17,189
– Rank all-time: #71
– Rank in decade: #13
– Rank in year: #1
– Year: 1999

“Ágætis Byrjun” was the second album by Iceland’s post-rock band Sigur Rós. Its unusual sound includes the use of a cello bow to play an electric guitar. It brought the band critical success and had the band touring with Radiohead.

#61. ‘Forever Changes’ by Love

– Best Ever Albums score: 17,213
– Rank all-time: #70
– Rank in decade: #18
– Rank in year: #5
– Year: 1967

The third album by Love, “Forever Changes,” is psychedelic and poetic, with an innovative mix of strings, horns, folk, and rock. It includes “A House Is Not a Motel” and “Old Man.”

#60. ‘Astral Weeks’ by Van Morrison

– Best Ever Albums score: 17,708
– Rank all-time: #69
– Rank in decade: #17
– Rank in year: #3
– Year: 1968

“Astral Weeks” is only the second studio album by Belfast’s singer-songwriter Van Morrison, who has made dozens since. Employing flute, harpsichord, vibraphone, and strings, Morrison recorded it in three sessions. Most of the tracks took just one or two takes.

#59. ‘Daydream Nation’ by Sonic Youth

– Best Ever Albums score: 17,710
– Rank all-time: #68
– Rank in decade: #8
– Rank in year: #1
– Year: 1988

The fifth album by Sonic Youth, “Daydream Nation,” was a boost for so-called noise pop, a style of post-punk, avant-garde, and noise rock combined. The album captured the energy of New York’s music scene at the time.

#58. ‘Whatever People Say I Am, That’s What I’m Not’ by Arctic Monkeys

– Best Ever Albums score: 18,343
– Rank all-time: #67
– Rank in decade: #7
– Rank in year: #1
– Year: 2006

“Whatever People Say I Am, That’s What I’m Not” was the debut album of British punk band Arctic Monkeys. The songs painted a raw picture of the late-night working-class club scene in gritty Northern England.

#57. ‘Led Zeppelin’ by Led Zeppelin

– Best Ever Albums score: 18,779
– Rank all-time: #64
– Rank in decade: #16
– Rank in year: #5
– Year: 1969

“Led Zeppelin” was the band’s debut album, and it took off. Previously, band members Jimmy Page and John Paul Jones had worked as talented session musicians. The album’s songs include “Good Times, Bad Times,” “Dazed and Confused,” and “Babe I’m Gonna Leave You.”

#56. ‘Electric Ladyland’ by The Jimi Hendrix Experience

– Best Ever Albums score: 18,843
– Rank all-time: #63
– Rank in decade: #15
– Rank in year: #2
– Year: 1968

The double album “Electric Ladyland” was the last studio album recorded by The Jimi Hendrix Experience. It was made in London and New York during Hendrix’s tours. It had the hit “All Along the Watchtower,” in which Hendrix improvised, using a cigarette lighter as a guitar slide.

#55. ‘Let It Bleed’ by The Rolling Stones

– Best Ever Albums score: 18,863
– Rank all-time: #62
– Rank in decade: #14
– Rank in year: #4
– Year: 1969

“Let It Bleed” is teeming with the most popular songs The Rolling Stones ever recorded, starting with “Gimme Shelter” and guest vocals by gospel singer Merry Clayton, along with the bluesy epic “Midnight Rambler” and “You Can’t Always Get What You Want,” complemented by the London Bach Choir.

#54. ‘(What’s The Story) Morning Glory?’ by Oasis

– Best Ever Albums score: 18,898
– Rank all-time: #61
– Rank in decade: #11
– Rank in year: #2
– Year: 1995

“(What’s the Story) Morning Glory?” was Oasis’ follow-up album to “Definitely Maybe” and sold more copies than the debut. Unlike the first album, “(What’s the Story) Morning Glory?” was hugely popular in the United States, confirming the band’s international hit status.

#53. ‘Sticky Fingers’ by The Rolling Stones

– Best Ever Albums score: 19,132
– Rank all-time: #60
– Rank in decade: #19
– Rank in year: #5
– Year: 1971

The Rolling Stones caused an uproar with the original cover of “Sticky Fingers,” which portrayed a close-up image of a man’s crotch in blue jeans. The original version included a zipper that could be unzipped, but that was discontinued. The album had a wealth of hits, including “Brown Sugar,” “Wild Horses,” and “Sister Morphine.”

#52. ‘Hounds Of Love’ by Kate Bush

– Best Ever Albums score: 19,186
– Rank all-time: #59
– Rank in decade: #7
– Rank in year: #1
– Year: 1985

“Running Up That Hill (A Deal with God)” on “Hounds of Love” was the first U.S. hit for Britain’s Kate Bush. The album took her two years to write, compose, and create, using piano, synthesizers, and traditional Irish instruments.

#51. ‘Grace’ by Jeff Buckley

– Best Ever Albums score: 19,279
– Rank all-time: #58
– Rank in decade: #10
– Rank in year: #1
– Year: 1994

“Grace” is the only album made by singer-songwriter Jeff Buckley, who died in 1997. It includes his signature rendition of “Hallelujah,” arguably one of the best versions of Leonard Cohen’s much-covered classic.

#50. ‘Low’ by David Bowie

– Best Ever Albums score: 19,350
– Rank all-time: #57
– Rank in decade: #18
– Rank in year: #4
– Year: 1977

“Low” was an experimental concept album by cutting-edge rock musician David Bowie. It is split between electronic synthesized dissonance and more soothing instrumentals, made with the help of a creative partnership with rocker Brian Eno. It was the first album in Bowie’s Berlin trilogy, which also included “Heroes” and “Lodger.”

#49. ‘In Utero’ by Nirvana

– Best Ever Albums score: 19,392
– Rank all-time: #56
– Rank in decade: #9
– Rank in year: #2
– Year: 1993

“In Utero” was Nirvana’s third and last studio album. A Rolling Stone reviewer called it “brilliant, corrosive, enraged and thoughtful.” Nirvana’s frontman Kurt Cobain killed himself in 1994.

#48. ‘Siamese Dream’ by The Smashing Pumpkins

– Best Ever Albums score: 19,510
– Rank all-time: #55
– Rank in decade: #8
– Rank in year: #1
– Year: 1993

“Siamese Dreams,” the second album by The Smashing Pumpkins, is a treasure trove of electric guitar, powerful drumming, and angst-filled stories. Recorded on analog tape, it took months to complete. One of its most acclaimed tracks is the ballad “Disarm.'”

#47. ‘Paranoid’ by Black Sabbath

– Best Ever Albums score: 19,599
– Rank all-time: #54
– Rank in decade: #17
– Rank in year: #1
– Year: 1970

“Paranoid” was Black Sabbath’s second album, and it is the heavy metal band’s bestselling work. But it took almost a year to go gold in America and 15 more years to hit platinum status.

#46. ‘The Joshua Tree’ by U2

– Best Ever Albums score: 19,855
– Rank all-time: #52
– Rank in decade: #6
– Rank in year: #1
– Year: 1987

“The Joshua Tree” was the first of U2’s albums to reach #1 on U.S. charts. It’s teeming with popular songs such as “I Still Haven’t Found What I’m Looking For,” “With or Without You,” “Bullet the Blue Sky,” “In God’s Country,” and “Where the Streets Have No Name.” It won a Grammy for Best Rock Performance by a Group or Duo. The memorable cover was shot in Death Valley National Park, hundreds of miles away from California’s Joshua Tree National Park.

#45. ‘Ten’ by Pearl Jam

– Best Ever Albums score: 20,093
– Rank all-time: #51
– Rank in decade: #7
– Rank in year: #3
– Year: 1991

Pearl Jam introduced themselves with “Ten” and its standouts “Jeremy,” “Even Flow,” and “Alive,” featuring a two-minute solo by lead guitarist Mike McCready. He said the band recorded “Even Flow” dozens of times to get it right. The album got a boost in popularity with Pearl Jam’s live shows in 1992.

#44. ‘Automatic For The People’ by R.E.M.

– Best Ever Albums score: 20,464
– Rank all-time: #49
– Rank in decade: #6
– Rank in year: #1
– Year: 1992

R.E.M.’s “Automatic for the People” contains the unforgettable hits “Nightswimming,” “Man on the Moon,” and “Everybody Hurts.” Lead singer Michael Stipe has said he has heard from untold numbers of fans that “Everybody Hurts” helped save their lives. The album was a darker, sadder sequel to the Athens, Ga., band’s hugely popular “Out of Time” featuring “Losing My Religion” and “Shiny Happy People.”

#43. ‘Yankee Hotel Foxtrot’ by Wilco

– Best Ever Albums score: 20,514
– Rank all-time: #48
– Rank in decade: #6
– Rank in year: #1
– Year: 2002

“Yankee Hotel Foxtrot” was Wilco’s bestselling album. It was rejected by the band’s label, Reprise Records, a subsidiary of Warner Music, but later was picked up by Nonesuch Records, another Warner Music Group subsidiary.

#42. ‘Marquee Moon’ by Television

– Best Ever Albums score: 21,693
– Rank all-time: #47
– Rank in decade: #14
– Rank in year: #3
– Year: 1977

Denizens of New York’s punk scene and famed venue CBGB in Manhattan, Television made its album debut with “Marquee Moon.” Frontman Tom Verlaine, at one time coupled with punk goddess Patti Smith, wrote all of the songs and wielded lead guitar.

#41. ‘Hunky Dory’ by David Bowie

– Best Ever Albums score: 22,009
– Rank all-time: #46
– Rank in decade: #13
– Rank in year: #3
– Year: 1971

The opening song on “Hunky Dory” is “Changes,” a song that became one of David Bowie’s biggest and most enduring hits. Bowie, who died in 2016, said he was inspired by traveling on a promotional bus tour in America to write several of the songs, such as “Andy Warhol” and “Song for Bob Dylan.”

#40. ‘The Suburbs’ by Arcade Fire

– Best Ever Albums score: 22,165
– Rank all-time: #45
– Rank in decade: #4
– Rank in year: #2
– Year: 2010

“The Suburbs” firmed up the alt-rock stature of Arcade Fire, a band that hailed from Montréal. It marked a shift for the cult favorites into grander and more complex productions, and it won Album of the Year at the Grammys.

#39. ‘Exile On Main St.’ by The Rolling Stones

– Best Ever Albums score: 22,500
– Rank all-time: #44
– Rank in decade: #12
– Rank in year: #2
– Year: 1972

Many fans consider the double album “Exile on Main St.” to be The Rolling Stones’ finest, with songs like “Tumbling Dice” and “Sweet Virginia.” The Stones recorded it in a mansion in France, rented by sideman guitarist Keith Richards.

#38. ‘Led Zeppelin II’ by Led Zeppelin

– Best Ever Albums score: 22,952
– Rank all-time: #43
– Rank in decade: #13
– Rank in year: #3
– Year: 1969

Led Zeppelin made its second album during a grueling 1969 world tour, recording it in bits and pieces in studios in the United States and Europe. It includes the smash hit “Whole Lotta Love.”

#37. ‘Blood On The Tracks’ by Bob Dylan

– Best Ever Albums score: 23,514
– Rank all-time: #41
– Rank in decade: #11
– Rank in year: #2
– Year: 1975

Before “Blood on the Tracks,” Bob Dylan had not had a successful album in nearly a decade. He said the album, with the songs “Simple Twist of Fate” and “You’re Gonna Make Me Lonesome When You Go,” was not autobiographical, but his son Jakob has been quoted as saying “Blood on the Tracks” was about his parents, who divorced after its release.

#36. ‘Who’s Next’ by The Who

– Best Ever Albums score: 24,049
– Rank all-time: #40
– Rank in decade: #10
– Rank in year: #2
– Year: 1971

“Who’s Next” was The Who’s first studio album in the wake of their acclaimed rock opera “Tommy.” On the album are songs “Won’t Get Fooled Again,” “The Song Is Over,” “Behind Blue Eyes,” and “Baba O’Riley.”

#35. ‘Are You Experienced’ by The Jimi Hendrix Experience

– Best Ever Albums score: 24,191
– Rank all-time: #39
– Rank in decade: #12
– Rank in year: #4
– Year: 1967

“Are You Experienced” was the dramatic studio debut of The Jimi Hendrix Experience. Its tracks included “Foxey Lady,” “Hey Joe,” “Purple Haze,” and “The Wind Cries Mary.”

#34. ‘Unknown Pleasures’ by Joy Division

– Best Ever Albums score: 25,083
– Rank all-time: #37
– Rank in decade: #9
– Rank in year: #3
– Year: 1979

Manchester, England’s Joy Division introduced itself with “Unknown Pleasures.” Standouts on the dark punk album are “She Lost Control” and “Interzone.” The band’s singer Ian Curtis took his life in the year after the album’s release.

#33. ‘Animals’ by Pink Floyd

– Best Ever Albums score: 25,667
– Rank all-time: #35
– Rank in decade: #8
– Rank in year: #2
– Year: 1977

Inspired in part by George Orwell’s “Animal Farm,” “Animals” by Pink Floyd takes aim at oppression and injustice. In the songs, the ruling classes are cast as pigs, the military are dogs, and the working classes are sheep.

#32. ‘The Stone Roses’ by The Stone Roses

– Best Ever Albums score: 25,818
– Rank all-time: #34
– Rank in decade: #5
– Rank in year: #3
– Year: 1989

“The Stone Roses” was the first album by Manchester, England’s alt-rock band of the same name. It spawned the singles “I Want to be Adored,” “She Bangs the Drums,” and “I Am the Resurrection.” After its release, the band headed into years of legal battles and discord.

#31. ‘Blonde On Blonde’ by Bob Dylan

– Best Ever Albums score: 27,705
– Rank all-time: #32
– Rank in decade: #11
– Rank in year: #3
– Year: 1966

“Blonde on Blonde” is the last of the three albums that Bob Dylan released in a 15-month stint, after “Bringing It All Back Home” and “Highway 61 Revisited,” and it solidified his starring role in the pantheon of rock. Dylan started making the album in New York City, where sessions did not go well and moved it to Nashville, Tenn., where it was done in a week. The mournful closing song “Sad-Eyed Lady of the Lowlands” was recorded in one 4 a.m. take after Dylan spent eight hours writing it.

#30. ‘Disintegration’ by The Cure

– Best Ever Albums score: 27,787
– Rank all-time: #31
– Rank in decade: #4
– Rank in year: #2
– Year: 1989

With “Disintegration,” The Cure headed back into more bleak and moody sounds. It contains the songs “Lovesong,” “Lullaby,” “Fascination Street,” and “Pictures of You.”

#29. ‘The Doors’ by The Doors

– Best Ever Albums score: 29,238
– Rank all-time: #30
– Rank in decade: #10
– Rank in year: #3
– Year: 1967

The Doors’ stunning self-titled debut graced the rock world with “Break on Through (to the Other Side),” “The End,” and “Light My Fire,” the first song guitarist Robby Krieger ever wrote.

#28. ‘The Wall’ by Pink Floyd

– Best Ever Albums score: 30,170
– Rank all-time: #29
– Rank in decade: #7
– Rank in year: #2
– Year: 1979

The concept double album “The Wall” by Pink Floyd featured the hugely successful single “Another Brick in the Wall Part 2” and was a huge commercial success. It also featured “Is There Anybody Out There?” and “Comfortably Numb.”

#27. ‘Rubber Soul’ by The Beatles

– Best Ever Albums score: 30,570
– Rank all-time: #28
– Rank in decade: #9
– Rank in year: #2
– Year: 1965

“Rubber Soul” was recorded in four weeks and released in 1965, the year the Beatles did their first performance at Shea Stadium in New York. “Norwegian Wood” marks the first time George Harrison played sitar on a recording, while “In My Life” includes a piano solo by George Martin, recorded at half speed and played back at normal speed for effect.

#26. ‘Remain In Light’ by Talking Heads

– Best Ever Albums score: 30,782
– Rank all-time: #27
– Rank in decade: #3
– Rank in year: #1
– Year: 1980

The album “Remain in Light” by the Talking Heads started with the band composing the music from scratch in a recording studio. David Byrne then added his inspired lyrics. The technique became the band’s preferred songwriting process. The album includes the hit “Once in a Lifetime.”

#25. ‘Highway 61 Revisited’ by Bob Dylan

– Best Ever Albums score: 31,081
– Rank all-time: #26
– Rank in decade: #8
– Rank in year: #1
– Year: 1965

The electric sound of “Highway 61 Revisited” caused an uproar among Bob Dylan’s acoustic fans. “I like the sound. I like what I’m doing now,” Dylan said in an interview when the album was released. “They can boo until the end of time. I know that the music is real, more real than the boos.” The nine-song album features “Like a Rolling Stone,” “Desolation Row,” and “Tombstone Blues.”

#24. ‘In The Court Of The Crimson King’ by King Crimson

– Best Ever Albums score: 31,776
– Rank all-time: #25
– Rank in decade: #7
– Rank in year: #2
– Year: 1969

“In the Court of the Crimson King” was the debut album by the English rock band King Crimson. Not long afterward, founding band member Ian McDonald left and would later start Foreigner. Michael Giles also left, as did Greg Lake, who went on to Emerson, Lake & Palmer.

#23. ‘Is This It’ by The Strokes

– Best Ever Albums score: 33,049
– Rank all-time: #24
– Rank in decade: #4
– Rank in year: #1
– Year: 2001

Most of the tracks on The Strokes’ debut “Is This It” were recorded just once, part of lead singer and songwriter Julian Casablancas’ desire for the sound to be raw. Release of the album in the United States was delayed following the Sept. 11, 2001 attacks.

#22. ‘The Bends’ by Radiohead

– Best Ever Albums score: 33,120
– Rank all-time: #23
– Rank in decade: #5
– Rank in year: #1
– Year: 1995

“The Bends” was Radiohead’s second album. Some of its songs were recorded at a studio owned by British billionaire Richard Branson, and others were done at London’s Abbey Road Studios. “The Bends” was better received by critics than the debut “Pablo Honey” had been, but none of its songs matched the success of “Creep,” the hit single from the first album.

#21. ‘Loveless’ by My Bloody Valentine

– Best Ever Albums score: 33,929
– Rank all-time: #22
– Rank in decade: #4
– Rank in year: #2
– Year: 1991

“Loveless” was a definitive album by the Irish rock band My Bloody Valentine, recorded over two years in 19 different studios. The band, headed by frontman Kevin Shield, went through a period of confusion after the album’s release and only released a follow-up record in 2013.

#20. ‘Rumours’ by Fleetwood Mac

– Best Ever Albums score: 34,108
– Rank all-time: #21
– Rank in decade: #6
– Rank in year: #1
– Year: 1977

“Rumours” was released amid emotional turmoil for the band members of Fleetwood Mac. Vocalist and keyboard player Christine McVie was divorcing bassist John McVie, and Stevie Nicks was splitting up with guitarist Lindsey Buckingham. Drama, however, didn’t stop the band from producing a stellar album. Standout singles included “The Chain,” “Gold Dust Woman,” “You Make Loving Fun,” and “Go Your Own Way.”

#19. ‘London Calling’ by The Clash

– Best Ever Albums score: 36,135
– Rank all-time: #20
– Rank in decade: #5
– Rank in year: #1
– Year: 1979

The dystopian lyrics of “London Calling” still resonate more than 40 years after its release by The Clash. Comprising 19 tracks, the album goes through a myriad of musical styles from reggae, soul, R&B, and rockabilly. It included “Train in Vain,” the band’s first U.S. hit.

#18. ‘Doolittle’ by Pixies

– Best Ever Albums score: 37,284
– Rank all-time: #18
– Rank in decade: #2
– Rank in year: #1
– Year: 1989

“Doolittle” was alt-rock band the Pixies’ second album. Talking about the band’s influence, Nirvana’s Kurt Cobain once said in an interview that when he was writing “Smells Like Teen Spirit,” he was “trying to rip off the Pixies.” Its standouts include “Debaser,” a tribute to the surrealist film “Un Chien Andalou,” and “Wave of Mutilation.”

#17. ‘The Queen Is Dead’ by The Smiths

– Best Ever Albums score: 38,876
– Rank all-time: #17
– Rank in decade: #1
– Rank in year: #1
– Year: 1986

“The Queen is Dead” was the third album by The Smiths, with dark lyrics by Morrissey and bright guitar work by Johnny Marr. “Bigmouth Strikes Again” and “The Boy With the Thorn in His Side” were the album hits.

#16. ‘In The Aeroplane Over The Sea’ by Neutral Milk Hotel

– Best Ever Albums score: 39,329
– Rank all-time: #16
– Rank in decade: #3
– Rank in year: #1
– Year: 1998

“In the Aeroplane Over the Sea” was the second album by the American rockers Neutral Milk Hotel. The songs mix acoustic guitar, big band horns, accordions, banjo, and saws. The album became a cult hit on college campuses.

#15. ‘Funeral’ by Arcade Fire

– Best Ever Albums score: 41,715
– Rank all-time: #15
– Rank in decade: #3
– Rank in year: #1
– Year: 2004

Canada’s Arcade Fire made its dramatic debut with “Funeral.” It has piano melodies, folk influences, Caribbean Island inspirations, and the track “Wake Up” features guitar chords, piano parts, and harmonies that Paste calls “the kind of adventure that everyone wants to be a part of.”

#14. ‘Nevermind’ by Nirvana

– Best Ever Albums score: 42,256
– Rank all-time: #14
– Rank in decade: #2
– Rank in year: #1
– Year: 1991

“Nevermind” features one of rock’s most recognizable covers (who can forget that floating baby and dollar bill in a pool?). The album also has one of Nirvana’s best-known singles, “Smells Like Teen Spirit.” Although it made its debut at #144 on Billboard’s album chart, it rose to #1, pushing aside “Dangerous” by Michael Jackson.

#13. ‘The Beatles (The White Album)’ by The Beatles

– Best Ever Albums score: 43,312
– Rank all-time: #13
– Rank in decade: #6
– Rank in year: #1
– Year: 1968

Recorded as conflicts among The Beatles were growing, the 30-song “White Album” kicks off with the driving “Back in the U.S.S.R.,” and closes with “Good Night,” a lullaby John Lennon wrote for his son Julian, and sung by Ringo Starr. The album was conceived as The Beatles sought enlightenment in India and, despite internal conflicts, continues to be a part of the band’s sprawling repertoire of masterpieces.

#12. ‘Untitled (Led Zeppelin IV)’ by Led Zeppelin

– Best Ever Albums score: 44,379
– Rank all-time: #12
– Rank in decade: #4
– Rank in year: #1
– Year: 1971

The fourth album by Led Zeppelin featured the now timeless hit “Stairway to Heaven.” With no printed title, the iconic album cover featured a 19th-century photograph of a man burdened with a bundle of sticks that Robert Plant found in an antique shop.

#11. ‘Pet Sounds’ by The Beach Boys

– Best Ever Albums score: 45,086
– Rank all-time: #11
– Rank in decade: #5
– Rank in year: #2
– Year: 1966

“Pet Sounds” is considered by many to be The Beach Boys’ album masterpiece. It includes the timeless “Wouldn’t It Be Nice,” “God Only Knows,” and “Sloop John B.”

#10. ‘The Velvet Underground and Nico’ by The Velvet Underground and Nico

– Best Ever Albums score: 46,029
– Rank all-time: #10
– Rank in decade: #4
– Rank in year: #2
– Year: 1967

“The Velvet Underground and Nico” was the experimental rock band’s debut album, produced by Andy Warhol. Band founder John Cale has recounted that Warhol gave songwriter Lou Reed 14 titles and told him to write songs for each. Its songs included “I’m Waiting for the Man,” “Heroin,” “There She Goes Again,” “Venus in Furs,” and “Femme Fatale.”

#9. ‘The Rise and Fall of Ziggy Stardust and the Spiders From Mars’ by David Bowie

– Best Ever Albums score: 50,221
– Rank all-time: #9
– Rank in decade: #3
– Rank in year: #1
– Year: 1972

David Bowie played out his love of science fiction and space travel with “The Rise and Fall of Ziggy Stardust and the Spiders From Mars,” creating the sexually fluid, glittery alien rock star alter ego. The flashy album includes “Starman,” “Suffragette City,” and the “Rock ‘n’ Roll Suicide.”

#8. ‘Sgt. Pepper’s Lonely Hearts Club Band’ by The Beatles

– Best Ever Albums score: 50,853
– Rank all-time: #8
– Rank in decade: #3
– Rank in year: #1
– Year: 1967

Many critics say the psychedelic, spiritual “Sgt. Pepper’s Lonely Hearts Club” was the Beatles’ best work, and Ringo Starr called it their “grandest endeavor.” The playful idea of the Beatles masquerading as another band was Paul McCartney’s. It was the first album the band recorded after playing their final live concert in 1966 in San Francisco.

#7. ‘Wish You Were Here’ by Pink Floyd

– Best Ever Albums score: 51,009
– Rank all-time: #7
– Rank in decade: #2
– Rank in year: #1
– Year: 1975

Pink Floyd recorded “Wish You Were Here” at London’s Abbey Road Studios. The release followed its hugely successful “Dark Side of the Moon.” “Wish You Were Here” headed straight to the top of the charts in the U.K. and America.

#6. ‘In Rainbows’ by Radiohead

– Best Ever Albums score: 51,124
– Rank all-time: #6
– Rank in decade: #2
– Rank in year: #1
– Year: 2007

“In Rainbows” was initially released as a “pay-as-you-like” download on Radiohead’s website, the first major use of the noncommercial ploy. More than two years in the making, it was the band’s first album after it ended its recording contract with EMI. Members later said the recording sessions were slow and frustrating and that they had considered breaking up.

#5. ‘Kid A’ by Radiohead

– Best Ever Albums score: 51,303
– Rank all-time: #5
– Rank in decade: #1
– Rank in year: #1
– Year: 2000

For “Kid A,” Radiohead added drum machines, synthesizers, and an ondes Martenot, an instrument invented in the 1920s that has an oscillating sound not unlike a theremin. Ahead of the album’s release, Radiohead made it available for online streaming. Even so, it went platinum in its first week, debuted at the top of the U.S. charts, and was awarded a Grammy for Best Alternative Music Performance.

#4. ‘Revolver’ by The Beatles

– Best Ever Albums score: 56,960
– Rank all-time: #4
– Rank in decade: #2
– Rank in year: #1
– Year: 1966

The cover artwork on “Revolver” was drawn by Beatles’ friend Klaus Voorman, who would later play bass for the band Manfred Mann. It won a Grammy for Best Album Package. Uncredited singers doing vocals on “Yellow Submarine” included Marianne Faithfull, guitarist Brian Jones of the Rolling Stones, and George Harrison’s then-wife Pattie Boyd. The album was released before The Beatles stopped touring, but they never performed any of its songs live.

#3. ‘Abbey Road’ by The Beatles

– Best Ever Albums score: 65,483
– Rank all-time: #3
– Rank in decade: #1
– Rank in year: #1
– Year: 1969

The cover of “Abbey Road,” the iconic shot of the Beatles crossing a London street, shows neither the name of the album nor the band. The last album the Beatles recorded before breaking up includes George Harrison’s “Here Comes the Sun” and “Something.” “She Came in Through the Bathroom Window” was inspired by the real-life story of a fan who climbed into Paul McCartney’s house and stole clothes and photographs.

#2. ‘The Dark Side of the Moon’ by Pink Floyd

– Best Ever Albums score: 71,188
– Rank all-time: #2
– Rank in decade: #1
– Rank in year: #1
– Year: 1973

Pink Floyd’s “The Dark Side of the Moon” was so popular that it spent 989 weeks on the Billboard 200 chart. Critics said it showed the band moving away from their experimental, progressive sounds to become sovereigns of rock. Its tracks included “Money,” as well as ” Us and Them.” Band members used some of their profits to help finance the film comedy “Monty Python and the Holy Grail.”

#1. ‘OK Computer’ by Radiohead

– Best Ever Albums score: 76,665
– Rank all-time: #1
– Rank in decade: #1
– Rank in year: #1
– Year: 1997

Ahead of the release of “OK Computer,” Radiohead’s U.S. label Capital Records predicted low sales and said the album would be hard to market. But the album—with its themes of distrust in technology and politics—was internationally popular, hailed by critics, and awarded Best Alternative Music Performance at the Grammys.

Data reporting by Luke Hicks. Additional writing by Emma Madden. Story editing by Carren Jao. Copy editing by Robert Wickwire. Photo selection by Clarese Moller.

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How to Pitch

How To Pitch: Discover

In-depth science pitches can earn you up to $2/word for this consumer science magazine.

By Anna Funk
8 min read • Originally published March 29, 2019 / Updated July 23, 2020
By Anna Funk
8 min read • Originally published March 29, 2019 / Updated July 23, 2020

Frequency: 8 issues a year

Special issues: The annual “The State of Science” issue (January/February) highlights the top science stories of the previous year; the “Everything Worth Knowing” issue (July/August) highlights current research on a theme.

Pay rate:
For print, starting at $1/word.
For web, typically $0.50/word.

Payment schedule:
For print, on completion of editing on a story draft.
For web, on publication.
(No need to submit an invoice for either print or web.)

Kill fee: 25 percent

Rights purchased:

For print, 90-day exclusivity and non-exclusive perpetual rights.
For web, 365-day exclusivity and non-exclusive perpetual rights.

What Makes a Story a Good Fit for Discover
We want stories that enlighten, inform and get readers excited about science; we capture science that’s relevant to them. Our stories are grounded in the research, but are driven by strong narratives, high reader interest and a conversational tone. Our audience is broad: Science should be for everyone.

What We’re Looking for Right Now
You’ll have the best luck pitching front-of-book (Hot Science) story ideas, followed by columns and features, which are more limited and selective (detailed category descriptions below). We also seek web-only stories, especially short features with a new angle on current events or that are evergreen.

Pitching Dos and Don’ts

  • Keep it short, and one idea per email.
  • What’s the science, why is it new (and hasn’t been covered before), and what’s the story that will interest readers?
  • Mention specifics about what studies you’d cite, and what researchers you’d talk to.
  • Share how the story fits Discover; for example, if it’s for the print magazine, what department is it for?
  • Tell us about your credentials: What’s your science writing background? Share your best two or three clips and a link to your website or portfolio.
  • Don’t pitch completed articles.
  • If you’re unsure which editor to pitch, send the pitch to editorial@discovermagazine.com

REPORTING EXPECTATIONS

  • We strongly prefer you connect with your sources either by phone or via video chat.  Emailed questions generally do not produce conversational answers like a verbal conversation would. If a source insists on emailing answers, you must quote them as such (“Science is cool,” said my source, in an email.)
  • Discover rigorously fact checks all stories in the print magazine (and fact checks web pieces with a faster, lighter process). For print stories, after the editing is complete, you’ll be asked to annotate a final draft, which will be sent to a fact checker to verify. For web stories, please link source studies directly in the text in the word document you submit.
  • It is typical for a Discover article to go back to the writer for two or three major revisions, with a prompt turnaround required.
  • The lead time between your work being assigned and the story running in the magazine will vary, but is typically six months or more for features and two to three months for columns and front-of-book stories, with shorter leads for web stories.

Your contract and the Author Guidelines will spell out more details.

DISCOVER CONTENTS
The breakdown below lays out the different segments of the print magazine, as well as which editor to pitch if you feel your idea fits that section. If you’re unsure which editor to pitch, send the pitch to
editorial@discovermagazine.com.

Hot Science
Hot Science is our front-of-book section. Send pitches for any Hot Science stories to Anna Funk,
afunk@discovermagazine.com.

DISCOVER CONTENTS
The breakdown below lays out the different segments of the print magazine, as well as which editor to pitch if you feel your idea fits that section. If you’re unsure which editor to pitch, send the pitch to editorial@discovermagazine.com.

Hot Science
Hot Science is our front-of-book section. Send pitches for any Hot Science stories to Anna Funk, afunk@discovermagazine.com.

Big Idea — Task the biggest names in science with answering its most perplexing questions. Don’t zoom into the subject matter to find what’s new — stay zoomed out. Think 3 of it as a conversation starter, as a way to inspire readers and remind them why they subscribe. What is time? Is your clone you? Did we discover or invent math? 500 words.

Personal — Tales from a scientist. Exciting or unusual lab or field work anecdotes that have had some sort of impact on the researcher or their work. Could be harrowing, or funny, or serendipitous, or an aha moment that changed the course of their research. The anecdote should (practically) stand alone with minimal or no introduction; the majority of this story will be in the researcher’s words (edited by the writer for length and clarity). 350 words.

Profile — A great option for when a person is interesting but doesn’t necessarily have a single defining anecdote for Personal. A great place for highlighting diverse voices. A scientist worth profiling could have an interesting history, an interesting career, and/or interesting ideas for the future. 350 words.

Head to Head — When researchers don’t agree, we have them go Head to Head. Can include a short introduction if necessary, but we’d prefer to run this as two mini-columns, side by side, that are on the same topic, but don’t agree. Best topics will be well known enough to not require much setup. 350 words.

Debunked — Debunking trending pseudoscience. Should you believe the hype around X? Is this claim real or not? Discover gets to the bottom of it. 350 words.

Species Watch — A short update on a specific species that’s on the rebound after previous decline. Did researchers learn something about a species that gave its conservation a big boost? Or perhaps new research just confirmed that efforts of citizens, governments or organizations have made a positive impact? Could be a short column (350 words) or even a photo plus caption (100 words).

Solutions — A place for positive, uplifting climate change (or more broadly environmental) news. Could be a new tech solution, or a new finding related to the psychology of behavior change — anything grounded in science (not policy). We’re looking for solutions that are already being implemented to some extent, whether it be by everyday citizens, organizations or even governments. 350 words.

The Science of… — One-page explainer on anything; preferably super-relatable, everyday things. The chemistry of shampoo. The psychology of stage fright. 350 words or an infographic.

ReDiscover — This one takes some sleuthing around old Discover issues (~10 years old or more). What did we cover in the past that’s worth checking in on? You may find that some old stories straight up say “we should see a cure for X in 10 years!” which is perfect, but it doesn’t have to be so straightforward. Did we cover something that blew up in popularity? Or, that disappeared (e.g.: whatever happened to invisibility cloaks)? 350 words.

Photo Gallery — Any story could be a photo gallery instead of a written story. The strong visual component could come from original photos that we commission, existing photos or even stock art. 350 words.

NOTE: We receive quite a few pitches for nature/ecology/environment stories. Your odds are much higher if you pitch a Hot Science story that’s not about the living natural world (archaeology, physics, math, chemistry, technology, space, health).

Columns
Most columns are 1,200 words (variation from that word count will be decided by your editor). See individual column descriptions for the appropriate editor to pitch.

Vital Signs — Medical mysteries. The writer — who can be a medical doctor or a science writer — walks us through the twists and turns of tricky patient cases, with an eye to storytelling. It’s as if the reader is peering over the physician’s shoulder. Send pitches to Alex Orlando, aorlando@discovermagazine.com.

Planet Earth — Nature, geology, flora, fauna, glaciers, fossils! This column explores any topic from “the field.” What’s doesn’t the reader know about something found on our planet, past or present? Send pitches to Anna Funk, afunk@discovermagazine.com.

Piece of Mind — Intertwines personal life experience with new psych/neuro studies. Can be first or third person, so long as the new research is related back to the anecdotal narrative. Strong pitches will share a surprising, vulnerable or humorous anecdote, plus an outline of studies you would include (brief summary of each and a link to the paper). Add a short explanation of how you’d tie the research to your anecdote. Send pitches to Timothy Meinch, tmeinch@discovermagazine.com.

History Lessons — Devoted to uncovering lost, forgotten or unrecognized moments and individuals throughout the history of science. Can be a thoughtful narrative or lighthearted essay. The most successful pitches will be ones that can connect a moment in the past with current research, or situations where recent findings have helped shed new light on previous scientific discoveries or mysteries. Send pitches to Elisa Neckar, eneckar@discovermagazine.com.

Origin Story — This column focuses on new research that advances — or overturns — our understanding of our collective past. The column covers archaeology, anthropology and human evolution; we are particularly interested in findings that challenge conventional wisdom about how we evolved biologically or culturally. Send pitches to Becky Lang, blang@discovermagazine.com.

Out There — Discover’s space column, “Out There” focuses on all that the universe has to offer: planetary science, astrophysics, cosmology and everything in between. A down-toEarth writing style is key — clear, clean prose must balance a compelling story. Send pitches to Becky Lang, blang@discovermagazine.com.

Tech Note — “Tech Note” takes a deeper look at new technologies: how they work, what problems they address, and how they’ll impact us. Pitches should focus on new concepts, devices or applications that have not been covered extensively and have substantial evidence of being useful in the real world. Strong pitches weave in a human angle and aim to explain technological concepts to readers in an accessible, straightforward way. Send pitches to Jenn Walter, jwalter@discovermagazine.com.

Features
Send pitches for main features of any kind to editorial@discovermagazine.com; from there, the email will be forwarded to the appropriate subject matter expert.

Print features — Compelling characters and strong storytelling, grounded in science. Any topic that stirs curiosity, inspiration or intrigue beyond a niche audience of experts or insiders. Include your ideas for additional content like photos, art, sidebars, and infographics. 1,800-3,000 words.

Feature-length Q&As — Focuses on a researcher or scientist. What about them is compelling? What’s their backstory? Get personal. How does their work affect the world? Why should the reader care about this person? And don’t forget the science.

PITCHING DISCOVERMAGAZINE.COM
Discover also seeks pitches for our website, DiscoverMagazine.com, especially short feature stories (~600 words) that have a new angle on current events or are evergreen. These pieces should focus on a larger body of research, examine trends in science and the world at large, offer historical context, or serve as helpful explainers. We’re looking for pieces that are fresh and thought provoking.

Web pitches should be sent to Anna Funk (afunk@discovermagazine.com), unless they’re astronomy-related; please send astronomy-related pitches to Jake Parks (jparks@astronomy.com).

Please note that we’re mostly not looking for embargoed news pitches (that is, single-study stories) at this time — but if you come across something irresistible, feel free to pitch it. Our news stories are around 500 words.

Topics:

How to Pitch
How to Pitch

How To Pitch: Protocol Media

Nancy icon
By Dana Robinson
Dana Robinson is a freelance health, beauty, and culture writer with 20 years of experience creating content for publications including Shape, WeightWatchers, Wine Enthusiast, AARP, and Southwest: The Magazine. She holds a master's degree in mass communication from California State University-Northridge.
2 min read • Published January 15, 2020
Nancy icon
By Dana Robinson
Dana Robinson is a freelance health, beauty, and culture writer with 20 years of experience creating content for publications including Shape, WeightWatchers, Wine Enthusiast, AARP, and Southwest: The Magazine. She holds a master's degree in mass communication from California State University-Northridge.
2 min read • Published January 15, 2020

Background: The soon-to-launch Protocol site will focus on the people, power, and politics of tech. “Our journalism will be essential to tech insiders and invaluable to everyone experiencing the seismic impact of technological innovation,” says Joanna Pearlstein, managing editor.

It may seem as though the market is flooded with tech-savvy sites, but Protocol intends to set itself apart by “[striving] to be essential daily reading for stakeholders in the global tech community and [treating] our coverage with unfailing fairness,” says Pearlstein. “We are neither tech optimists nor tech pessimists; we are tech realists, writing for those in the know or who need to be.” The site is set to attract a core audience of technology and business leaders — decision makers inside the tech industry, executives in leading industries that tech is impacting, and anyone with a professional interest in the business of technology.

What to pitch: Editors are seeking reported stories between 700-1200 words that hit the following themes:

  • Tech v. tech—the battle for power and influence in the industry. Should look beyond incumbents.
  • Tech v. business industry community — how tech is changing adjacent sectors and how those industries are adapting (e.g. financial services, healthcare, retail, media, telecom, infrastructure, supply chain, consumer products)
  • Tech v. government regulators—on the state, national, and international level
  • International conflicts over tech’s role in trade and other global issues
  • Tech in society — tech’s impact on communities, people, and the planet

Some specific beats of interest: AI, fin-tech, health tech, telecoms, streaming services, cyber security, data privacy, startups, VCs, antitrust, regulation and policy, platforms, Silicon Valley culture, enterprise tech, retail, and more.

Story types: enterprise reporting, reported features, profiles, Q+As with high-profile and up-and-coming members of the tech community.

What not to pitch: Protocol does not cover consumer tech reviews or how-tos.

What publicists should pitch — and when [lead time]: Editors want to hear from tech authors and experts, and they’re always interested in hearing about upcoming books.

Percentage of freelance-generated content: 10-20%

Percentage of freelance submissions accepted: To be determined after launch

Etiquette: Pitches should be included in the body of the email; links to portfolio and clips are preferred. Pitches should be short, include a proposed headline, the nutgraf of the story, information on access, timing, the peg, to what degree the topic has been covered elsewhere, and why you’re the perfect person to write the story.

Lead time: Anywhere from one week to a few months.

Pay rate: .50-.75/word.

Payment schedule: Payment within 30 days of publication.

Kill fee: Flat rate of $200

Rights purchased: All rights

Contact info:
Protocol
615 Sacramento Street
San Francisco, CA 94111
Protocol.com
Twitter handle: @Protocol_media | Facebook

Direct all pitches to:
pitches@protocol.com

Topics:

Go Freelance, How to Pitch
How to Pitch

How to Pitch: RippleMatch

How to Pitch: RippleMatch
Nancy icon
By Dana Robinson
Dana Robinson is a freelance health, beauty, and culture writer with 20 years of experience creating content for publications including Shape, WeightWatchers, Wine Enthusiast, AARP, and Southwest: The Magazine. She holds a master's degree in mass communication from California State University-Northridge.
4 min read • Published October 16, 2019
Nancy icon
By Dana Robinson
Dana Robinson is a freelance health, beauty, and culture writer with 20 years of experience creating content for publications including Shape, WeightWatchers, Wine Enthusiast, AARP, and Southwest: The Magazine. She holds a master's degree in mass communication from California State University-Northridge.
4 min read • Published October 16, 2019

Background: RippleMatch’s Insights Blog is dedicated to equipping talent-acquisition professionals with the knowledge they need to successfully recruit a diverse range of Gen Z talent. Its target readership includes anyone involved in hiring and developing early career talent, says Kate Beckman, content manager. “Our editorial strategy is informed by the data and insights we have collected on what college-educated Gen Z candidates want out of their careers, giving our coverage a unique, data-driven angle,” she says.

The site aims to publish articles beyond the standard fare of recruiting advice. “As our audience consists of talent professionals, every article aims to include a layer of complexity that provides a new insight or tactic to recruiting Gen Z talent,” says Beckman.

What to pitch: Pitches should focus on Gen Z, university recruiting, or diversity & inclusion; and editors are open to receiving pitches for the following sections:

Gen Z
This section is composed of articles that include online research and are occasionally supplemented with interviews. Pitch stories that expand on the priorities of Gen Z that are supported by RippleMatch data. Stories should also provide actionable advice for TA professionals who can put these insights into actions. Editors are also open to general Gen Z at Work articles (e.g. How Does Gen Z Prefer to Communicate at Work?, What Does Flexible Work Mean To Gen Z?, How Does Gen Z Deal With Constructive Criticism?, etc…) that provide new insights or reflect on existing information. Word count: 800-1200.

Diversity & Inclusion
These articles are composed of interviews, online research and personal experiences. They can cover a range of topics, from best practices for recruiting diverse talent to creating inclusive work environments and first-person essays from people who have built diverse teams. Editors want to cover D&I from all angles, which include gender and gender identity, race/ethnicity, ability, veteran status, socioeconomic background, sexual orientation, and more. Word count: 800-1200.

University insights
These information round-up articles are intended to provide university recruiters with an alternative to their typical lists of target schools. Many recruiters visit the same set of campuses every year, so RippleMatch provides an opportunity to branch out to new schools that align with recruiters’ hiring goals. Word count: 1000-2000.

Industry Leaders
These articles spotlight the companies that are standout examples of the best practices that RippleMatch covers–from effective diversity recruiting practices to great internships and professional development programs. Specific article topics should fall under the themes of Gen Z, D&I, or both. Word count: 800-1200.

General University Recruiting Topics
Articles in this bucket include themes like visiting career fairs, planning alternative recruiting events, or interviewing candidates. Pitches for this section should bring a fresh angle to topics that have been heavily covered. Unless you’re a writer with university recruiting experience, these articles would require interviews with professionals. Word count: 800-1000.

What not to pitch: Please don’t pitch stories that offer generic, overdone advice or approach a topic that RippleMatch has already covered. News roundups and short blog posts about data are created in-house.

What publicists should pitch — and when [lead time]: Editors want to hear about compelling stories related to recruitment, Gen Z, and diversity and inclusion. And be sure to include specific, relevant data (statistics, initiatives, results) so that editors can determine if the story is right for RippleMatch. Lead time is 3 weeks.

Percentage freelance content: 50%

Percentage of freelance submissions accepted: 70%

Recent freelance stories pitched and published: These titles are approved freelance pitches, but have not posted to the site:

  • 5 Microaggressions You Didn’t Realize You Were Committing When Interviewing Black Graduates
  • Companies with Standout Initiatives to Support Their Transgender Employees
  • Ways to Make Your Interview Process Mental Health-Friendly

Etiquette: Pitches should be included in the body of the email with links or attachments to relevant clips.

Lead time: For articles pegged to a certain time period (e.g. Hispanic Heritage Month, Pride Month, etc…), pitches should be submitted at least six weeks in advance. Evergreen pitches are accepted on a rolling basis.

Pay rate: $75-$150 per article. Higher rates are reserved for articles with interviews or pieces written by experts in the field.

Payment schedule: Invoices are sent upon article approval by the editor. Payment is sent via PayPal (or another online method) within 30 days.

Kill fee: 25%.

Rights purchased: All rights

Contact info:
RippleMatch
120 E 23rd St
New York, NY 10010
Ripplematch.com/insights

Twitter handle: @ripplematch, @kate_beckman

Direct all pitches to:
For all pitches, content manager Kate Beckman: KATE at RIPPLEMATCH dot COM

Topics:

Go Freelance, How to Pitch
How to Pitch

How to Pitch: El Restaurante

How to Pitch: El Restaurante
Nancy icon
By Dana Robinson
Dana Robinson is a freelance health, beauty, and culture writer with 20 years of experience creating content for publications including Shape, WeightWatchers, Wine Enthusiast, AARP, and Southwest: The Magazine. She holds a master's degree in mass communication from California State University-Northridge.
2 min read • Published October 16, 2019
Nancy icon
By Dana Robinson
Dana Robinson is a freelance health, beauty, and culture writer with 20 years of experience creating content for publications including Shape, WeightWatchers, Wine Enthusiast, AARP, and Southwest: The Magazine. She holds a master's degree in mass communication from California State University-Northridge.
2 min read • Published October 16, 2019

Frequency: 5x/year

Background: El Restaurante is a B2B publication for owners/operators/chefs and other professionals at Mexican and Latin-themed restaurants in the United States. It has a readership of more than 25,000 and has no direct competitors, says Kathleen Furore, editor. “We are the only print magazine covering this growing segment of the restaurant industry.”

What to pitch: Food features and restaurant profiles are most open to freelancers. Check out El Restaurante’s media kit and editorial calendar to see story topics for 2020.

What not to pitch: The Hotline news section, Marketplace product write-up section, My Favorite Recipe feature, and recipes are written in-house. Regular columnists contribute to the From Mexico and At the Bar sections.

Online opportunities: Editors are open to looking at short articles (300-500 words) on spec that focus on current industry news.

Percentage freelance content: 45%

Percentage of freelance submissions accepted: 25-30%

Recent freelance stories pitched and published: El Restaurante began publishing a “Travelogue” feature based on pitches from a freelancer who travels frequently throughout Mexico. “A Passion for Pulque” appeared in the May/June/July 2019 issue, and “A Culinary Cactus: Mexican Festival Highlights the Nopal” will appear in the Oct/Nov/Dec 2019 issue. Check out complete issues at elrestaurante.com.

Etiquette: Pitches should be submitted via email with links to clips.

Lead time: 4-6 weeks

Pay rate: Cover stories: $400-$450; other features: $250-$350. Higher rates are usually reserved for writers who provide photos they’ve taken (not those provided by a source).

Payment schedule: Within 30 days of invoice submission.

Kill fee: If the story was as requested and is killed for space reasons, editors will pay the contracted amount. If the story is unusable due to the quality of writing, no payment will be made.

Rights purchased: All rights

Contact info:
El Restaurante
PO Box 13347
Chicago, IL 60613
www.elrestaurante.com

Twitter: @restaurantemag  | Facebook

Direct all pitches to:
Editor, Kathleen Furore: KFURORE at RESTMEX dot COM

Topics:

Go Freelance, How to Pitch
How to Pitch

How to Pitch: Road & Track

How to Pitch: Road & Track
Nancy icon
By Dana Robinson
Dana Robinson is a freelance health, beauty, and culture writer with 20 years of experience creating content for publications including Shape, WeightWatchers, Wine Enthusiast, AARP, and Southwest: The Magazine. She holds a master's degree in mass communication from California State University-Northridge.
2 min read • Published October 3, 2019
Nancy icon
By Dana Robinson
Dana Robinson is a freelance health, beauty, and culture writer with 20 years of experience creating content for publications including Shape, WeightWatchers, Wine Enthusiast, AARP, and Southwest: The Magazine. She holds a master's degree in mass communication from California State University-Northridge.
2 min read • Published October 3, 2019

Frequency: 10x/year

Background: Road & Track has been around since the 1940s and is a “publication for people who love driving–for anyone who’s felt excitement behind the wheel,” says Bob Sorokanich, deputy editor. “We tell involving stories about cars old and new.”

Each issue is constructed around a central theme (e.g. racing, trucks, adventure, etc…) but the publication specifically covers “exciting vehicles,” says Sorokanich.  “That can mean a million-dollar supercar or a cheap economy car that’s surprisingly delightful to drive, or anything in between.” Road & Track doesn’t cover cars that their readers (or writers) would find mundane. So that generally means no stories about pickup trucks, minivans, or family sedans—unless they stand out from the crowd.

Compared to other publications, Road & Track is less concerned with performance numbers (0-60 acceleration, top speed, horsepower and torque figures), as the numbers never tell the full story about a car, says Sorokanich.

What to pitch: Freelancers are encouraged to pitch first-person car stories, reported news from the auto industry, profiles, interviews, design analysis, histories, or anything else that relates to car enthusiasm.

What not to pitch: Car reviews are handled exclusively by R&T staff or regular contributors

Online opportunities: RoadAndTrack.com is home to breaking news and timely car industry coverage that the print version can accommodate. Editors accept the same kinds of freelance pitches mentioned above, with a similar caveat: Car reviews are handled by staff or regular contributors.

What publicists should pitch: Publicists should limit their pitches to items that are related to new cars or are directly connected to the enjoyment of driving.

Percentage freelance content: 30% print; 10% online

Percentage of freelance submissions accepted: Varies wildly from month to month

Recent freelance stories pitched and published: Freelancers have pitched articles that explore How Red Bull Pissed Off an Entire Generation of Athletes, What Jessi Combs Meant, and why Nissan Needs to Start Selling Restored 300ZX Twin Turbos.

Etiquette: Pitches should be submitted via email, without attachments. Instead, please send links to a portfolio or clips. Keep in mind that a pitch generally has a much greater chance of being accepted when the writer explains what makes the story a good fit for Road & Track, specifically. And remember that each issue has a theme, so pitches are evaluated on how well they fit with those future themes.

Lead time: Four weeks

Pay rate: $200-$1000+ depending on length

Payment schedule: Net 30

Kill fee: 25%

Rights purchased: All rights

Contact info:
Road & Track Magazine

300 W 57th St., 17th Floor

New York, NY 10019

www.roadandtrack.com

Twitter: @RoadAndTrack | Facebook

Direct all pitches to:
Editor in chief, Travis Okulski: TRAVIS dot OKULSKI at HEARST dot COM
Deputy editor, Bob Sorokanich: BOB dot SOROKANICH at HEARST dot COM

Topics:

Go Freelance, How to Pitch
How to Pitch

How to Pitch: O.school

Pitch stories that provide answers to questions about sexuality and sexual health.

How to Pitch: O.school
Nancy icon
By Dana Robinson
Dana Robinson is a freelance health, beauty, and culture writer with 20 years of experience creating content for publications including Shape, WeightWatchers, Wine Enthusiast, AARP, and Southwest: The Magazine. She holds a master's degree in mass communication from California State University-Northridge.
2 min read • Published October 2, 2019
Nancy icon
By Dana Robinson
Dana Robinson is a freelance health, beauty, and culture writer with 20 years of experience creating content for publications including Shape, WeightWatchers, Wine Enthusiast, AARP, and Southwest: The Magazine. She holds a master's degree in mass communication from California State University-Northridge.
2 min read • Published October 2, 2019

Background: O.school launched in 2017 and is focused on providing answers to questions surrounding sexuality and sexual health. “Our goal is to answer them without making the reader feel silly, judged, or shamed,” says Gina Vaynshteyn

VP, content strategy. “We provide people with a community and space to learn about themselves and their desires, unabashedly–and without feeling like they’re reading an academic term paper.

The typical O.school reader is either a millennial or GenXer, and the site sets itself apart from the pack by focusing on content that’s medically accurate. “All of our sex ed content is written or reviewed by medical professionals and/or experts to ensure accuracy and trust,” says Vaynshteyn. “We want to provide readers with the most medically accurate information on sexuality, sexual wellness, and relationships.” The site also strives to be as inclusive as possible in order “to provide a safer space for people who are curious about themselves, others, and everything related to sex,” she says.

What to pitch: Freelancers are always welcome to pitch any kind of topics they feel would be right for O.school, but The Pulse news vertical and Voices (first-person stories, op-eds, and interviews) may be the most direct route to a byline. The Pulse runs about 500-600 words, while Voices stories run about 800-1200 words.

What not to pitch: The Sex A-Z section is typically handled in-house.

What publicists should pitch — and when [lead time]: Editors want to know about recent studies about sexual wellness, sex education, and relationships/dating, as well as products that are related to sexual/relationship wellness. Pitches are accepted at all times.

Percentage of freelance-written content: 95%

Percentage of freelance submissions accepted: 40%

Recent freelance stories pitched and published: Freelancers have recently pitched articles about learning to love sex after being diagnosed with endometriosis, and redefining what it means to “lose your virginity.”

Etiquette: Submit your pitches within the body of the email with a clear subject line. And include links to clips.

Lead time: 2 days – 2weeks.

Pay rate: $75-$125

Payment schedule: Invoice on publication, payment received within 30 days.

Kill fee: $25

Rights purchased: All rights

Contact info:
O.school
Twitter handle: @ODotSchool | Facebook
hello@o.school

Direct all pitches to:
For first-person essays, op-eds, interviews, trends, and news, VP Content Strategy Gina Vaynshteyn and Editor Rachel Sanoff: GINA at O dot SCHOOL; RACHELSANOFF at O dot SCHOOL

For Sex A-Z, VP Content Strategy Gina Vaynshteyn: GINA at O dot SCHOOL

Topics:

Go Freelance, How to Pitch
How to Pitch

How to Pitch: Tenderly

Editors are awaiting your pitches about the vegan and vegetarian lifestyle.

How to Pitch: Tenderly
Nancy icon
By Dana Robinson
Dana Robinson is a freelance health, beauty, and culture writer with 20 years of experience creating content for publications including Shape, WeightWatchers, Wine Enthusiast, AARP, and Southwest: The Magazine. She holds a master's degree in mass communication from California State University-Northridge.
3 min read • Published September 4, 2019
Nancy icon
By Dana Robinson
Dana Robinson is a freelance health, beauty, and culture writer with 20 years of experience creating content for publications including Shape, WeightWatchers, Wine Enthusiast, AARP, and Southwest: The Magazine. She holds a master's degree in mass communication from California State University-Northridge.
3 min read • Published September 4, 2019

Circulation: The site is in pre-launch, but will be promoted to Medium subscribers (200,000+).

Background: This summer vegans, vegetarians (and those who are veg-curious) will be checking out Tenderly, a vegan lifestyle publication that will be coming to Medium in July. “We hope to be a vital resource and a source of inspiration and delight for vegans, vegetarians, future vegans, and the vegan curious,” says Summer Anne Burton, editor in chief. “We’ll talk about making and eating delicious food, living well, saving the earth, and loving animals.” The site is also dedicated to diversity within the vegan movement and addressing the challenges of being vegan in a non-vegan world, she says.

What to Pitch: Editors are looking for pitches that have a personal and unique perspective related to food, animals, sustainability, or living the good life as a vegan. The majority of content will be positive and optimistic, and the categories that editors are most excited about assigning to new freelancers include:

  • Home cooking guides and recipes that are linked to personal stories or have a strong creative voice
  • Humorous lists and essays
  • Original DIY projects and sustainability tips, with photos
  • Vegan and cruelty-free product roundups and recommendations

Check out the submission guidelines for more info. Most content will be 1000-2000 words, but some exceptions will be made for short daily pieces or longer reported features.

Burton notes that the site is diverse, body positive, and that editors are always looking for ways that veganism intersects with other social justice causes. “We are looking for high-quality content about animals and plant food that has a voice, a sense of humor, and a strong identity,” she says.

Which not to pitch: All sections are open to freelancers, however editors don’t run any content that’s directly about eating meat or animal products. No weight loss pitches, breaking vegan or vegetarian “news” pitches, or content that promotes fake health or science angles on veganism.

What publicists should pitch — and when [lead time]: Editors want to hear about vegan and vegetarian cookbooks, animal-related books or TV/film projects, and restaurant openings. New vegan products in the packaged food, beauty, and home space are also of interest. Lead times will vary.

Percentage of freelance-written content? 100%

Percentage of freelance pitchesaccepted? 5-10%

Etiquette: Submit pitches within the body of an email and keep them to about one paragraph. Please don’t include more than three ideas in one email, and do not include full drafts as attachments. Include links to clips.

Lead time: 2-4 weeks.

Pay rate: $200-$400; occasional longer reported features may fetch $400-$1000.

Payment schedule: Payment within 30 days of first draft received.

Kill fee: Full payment if story is commissioned and contract is signed.

Rights purchased: Licensing rights with exclusivity for one year following publication; copyright retained by author.

Contact info:
Twitter handle: @TenderlyMag

Direct all pitches to:
Editor in chief, Summer Anne Burton: SUMMER at TENDERLYMAG dot COM

Topics:

Go Freelance, How to Pitch
How to Pitch

How to Pitch: Smart Mouth

Editors are awaiting your pitches that focus on food history.

How to Pitch: Smart Mouth
Nancy icon
By Dana Robinson
Dana Robinson is a freelance health, beauty, and culture writer with 20 years of experience creating content for publications including Shape, WeightWatchers, Wine Enthusiast, AARP, and Southwest: The Magazine. She holds a master's degree in mass communication from California State University-Northridge.
2 min read • Originally published August 29, 2019 / Updated August 29, 2019
Nancy icon
By Dana Robinson
Dana Robinson is a freelance health, beauty, and culture writer with 20 years of experience creating content for publications including Shape, WeightWatchers, Wine Enthusiast, AARP, and Southwest: The Magazine. She holds a master's degree in mass communication from California State University-Northridge.
2 min read • Originally published August 29, 2019 / Updated August 29, 2019

Frequency: 2x/month

Background: With a launch date of October 2019, the Smart Mouth newsletter is poised to bring stories about food history and culture to its readers. “It’s about food, but the focus isn’t on how things taste,” says Katherine Spiers, editor. “It’s more about culture and context and history…and sometimes about what’s on the plate.”

The target audience is anyone who’s interested in food, as well as people who have an interest in history, says Spiers.  And if the Smart Mouth title sounds familiar, it may be because it’s named after Spiers’ Smart Mouth podcast, which focuses on food history.

What to Pitch: Editors are looking for quick blurbs about particular dishes or restaurants from around the world. The write-ups should be accompanied by an excellent photo, so photographers might want to pitch this section as well. Word count: 200.

Reported stories with a food culture angle are also in high demand. Editors are interested in a broad spectrum of stories, so feel free to let your imagination run wild. Word count: 400-500.

City Guides are acceptable, but proceed with caution. You should be deeply familiar with the city that you’re pitching, and be fairly confident that no one else has pitched your city of choice, says Spier. She’s already received dozens of pitches for Chicago City Guides. Word count: 500.

Spier notes that as the newsletter evolves, editors may be open to a wider variety of story ideas down the line.

Which not to pitch: Please resist the temptation to submit stories about wellness, clean eating or calories.

Percentage of freelance-written content? 50%

Percentage of freelance pitches accepted? 3% (might change in the future)

Etiquette: Submit pitches within the body of an email and keep them to about one paragraph. It’s OK to submit multiple pitches within one email. Send links to clips.

Pay rate: $200-$400

Payment schedule: Upon acceptance of final draft

Kill fee: 25-50%

Rights purchased: all rights.

Direct all pitches to:
Editor, Katherine Spiers: KATHERINE at TABLECAKES dot COM

Topics:

Go Freelance, How to Pitch
Upcoming Courses

Courses coming soon

Spring is in the air

woman typing laptop tea flowers
By Zovig Garboushian
1 min read • Originally published October 3, 2018 / Updated May 2, 2019
By Zovig Garboushian
1 min read • Originally published October 3, 2018 / Updated May 2, 2019

Here’s what’s coming in May!

The Not-Annoying Way to Network on LinkedIn: 1st Connections? Company pages? InMail? Follow ups? What? If you’re looking to build up your LinkedIn profile with meaningful connections in order to further your career, this course is absolutely for you.

Content Marketing: Your Intro to Storytelling: Delve into the art of content marketing strategy from the ground up. This course covers how to set goals, identify your audience, define your editorial mission, and plan,  execute your strategy and so much more.

Topics:

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