Skills in 60: Headlines and Taglines

Write snappy headlines that get clicks

Level: Beginner
Instructor: Bizzy Coy

Skills in 60: Headlines and Taglines

*Avantguild discount applied at checkout
  • Self-paced instruction
  • 4 video lessons
  • 1h 0m of lesson content
  • Writing exercises
  • Led by an industry expert
  • Lifetime access
  • All sales are final
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Skills You Will Learn

Craft headlines that catch eyes and get clicks

Develop taglines that convey a brand's message

Use Line Level Pyramid - Brand, Benefit, Feature - as a tool for writing headlines

Three S's of successful headlines

SCUMM formula for successful taglines

Components of a creative brief and how to use it when writing

Tactics to stay on top of trends and ever-improve your headlines

Ignite your creativity when you think you've run out of ideas

Why Take This Course

What makes a good headline? What is the purpose of a tagline? Breakdown the qualities that work and learn how to write succinct and snappy copy. In one hour you will learn proven techniques, from a copywriting expert, to brainstorm and develop eye-catching headlines and taglines for any business, brand or product, across a variety platforms and mediums.

Session 1

Define and Analyze Headlines and Tagline

  • Qualities of effective headlines and taglines
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Session 2

Transform a Creative Strategy into a Written Tagline

  • Components of a creative strategy/brief, line levels and evaluate good copy
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Session 3

Create an Eye-Catching Digital Headline

  • Break down digital ads and articles
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Session 4

Take Your Lines to the Next Level

  • Optimize Your Headlines
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About the Instructor

Bizzy Coy

5 Courses

Bizzy Coy is an award-winning freelance senior copywriter and digital marketing strategist. She works with the biggest names in culture and entertainment, including Disney, NBCUniversal, WICKED and most recently, the Pope. Her honors include the IAC Award for Best Arts Social Media Campaign, the Travel + Leisure Smitty Award for Best Use of a Social Media Platform, and three Telly Awards for Best Regional TV Commercial.