Copywriting for Websites

Write web copy that converts



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Welcome to Copywriting for Websites

A website is a brand’s digital homebase—it will distinguish you from your competition. Whether someone finds you on social media or through an ad, they will ultimately end up on your website so the content should be actionable. As the copywriter you must consider both touchy-feely details—a brand’s story and mission—and technical requirements like SEO and a smart site map. From learning varied styles of web copy to defining the user experience, this course teaches you how to write copy that provides an optimal experience for your customer and drives them to take desired actions.

Skills You Will Learn

Establish your brand’s unique style and tone

Write copy based on your messaging goals: educate, inform, promote or sell

Write blogs, homepage copy and product/service focused copy that gets users to take action

Utilize varied styles of web copy: goal, structural, site and voice-based copy

Implement 5 steps to write copy that ensures a good user experience

Create a site map

Optimize your content with SEO in mind

Key ingredients for an effective blog page, homepage, FAQ, service page and overall website copy

Session 1

Why Website Copy is Crucial for Your Business

  • Lesson 1: The Importance of Website Messaging
  • Lesson 2: Types and Styles of Website Copywriting

Session 2

Creating a Powerful and Purposeful User Experience

  • Lesson 1: User Experience Defined
  • Lesson 2: The Psychology of Your Site
  • Lesson 3: Creating Your Site Map

Session 3

Generating Compelling Content

  • Lesson 1: Best Practices for Value-Driven Copy
  • Lesson 2: Prep Your Homepage Copy
  • Lesson 3: Getting Noticed
2h 28m
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