Copywriting for Websites

How to write great copy for any website



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Welcome to Copywriting for Websites

Copywriting for websites isn't just about being clever - in fact, it's the opposite.  Website copy should be highly functional and above all, give the user the information they want as quickly as possible. This brief course will walk you through the steps of creating website copy that works, covering everything from headlines and navigation to image tags and meta data. If applied, these lessons will enable you to craft effective copy that has great SEO cred and captures the attention of your audience, every time. 

Skills You Will Learn

How to keep your website copy simple and straight forward

Write headlines that drive interest and compel user interaction

Create smart calls to action (CTA)

Create menu navigation that allows users to find what they want

Write concise blurbs and call outs

Implement infographics, images, testimonials and other bits of information to break up your pages

Write copy for forms that capture user information

Include transcripts for user accessibility

Effectively use meta data and tags

Session 1

Copywriting for Websites

  • Lesson 1: 5 Steps to Great Copy
  • Lesson 2: Parts of a Website
  • Lesson 3: Bits and Pieces
  • Lesson 4: Metadata
0h 41m
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