Writing for Audio

Draw in listeners by writing engaging audio content

Level: Beginner
Instructor: Vinita Singla

Writing for Audio

*Avantguild discount applied at checkout
  • Self-paced instruction
  • 8 video lessons
  • 1h 0m of lesson content
  • Exercises to apply strategies and tactics
  • Led by an industry expert
  • Lifetime access
  • All sales are final
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Who Should Take This Course

Writers, Copywriters, Digital Journalists, Podcasters, Content Creators

Skills You Will Learn

Create compelling copy that keeps listeners tuned in

Target a specific population and meet their expectations

Write your first audio script on a topic of your choice using broadcast writing techniques

Listen to the audio you’d like to emulate by focusing on what propels the narrative forward

Utilize pre-writing prep to identify your audience, choose a topic, find your story, implement the five W’s and choose your platform

Appeal to a listener’s imagination by offering concrete images, creating a mood and setting a tone

Use script style guidelines to simplify the writing process

How to incorporate storytelling techniques, including language choice, word and sentence structure and using transitions to drive copy flow

Why Take This Course

As the popularity of audio storytelling explodes, learning to write for the ear is more important than ever. Whether you are sharing a story, teaching a new skill or delivering news or insights, this course will show you how to create an immersive auditory experience for listeners.

Learn how to write believable copy using conversational language, create a script or outline for your segment and hook your targeted audience by appealing to their senses.

Session 1

Writing for the Ear

  • Lesson 1: Introduction / Audio’s Uniqueness & What Sounds Good
  • Lesson 2: Pre-Writing Prep: Choosing a Topic, Platform, Intention and Audience
  • Lesson 3: Script or Outline?
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Session 2

Writing Techniques

  • Lesson 1: Storytelling: Language & Imagination
  • Lesson 2: Writing Style and Introductions
  • Lesson 3: Edit, Hear, Re-Edit and Deliver Your Work
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About the Instructor

Vinita Singla

Vinita Singla is a voice actor and a freelance multiplatform journalist. Her work has been published on NYPost.com, NBCNewYork.com and CNBC.com. Vinita also has production experience in broadcast newsrooms including CNN-NY, NY1 News and Thomson Reuters. In 2012, she helped produce and co-host a live business news show from the Nasdaq MarketSite for NDTV Profit. She built a solid reporting foundation at the Ryerson School of Journalism in Toronto, ON before transferring to The City University of New York CUNY Graduate School of Journalism. Follow Vinita @vinitasingla.