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Deutsch NY Adds Three Execs to MSFT Team

Deutsch New York has brought on three more execs to work on its share of the Microsoft business, which includes the Office 365 and Cloud Computing accounts. Joining the agency are SVP, group account directors Talia Handler and Julia Rubinic as well as SVP, group creative director Mike Shackle (pictured).

Shackle, if you recall, was one of the three ECDs running BBH New York’s day-to-day creative (along with Calle Sjoenell and Jon Pearce) while said agency was still without a proper CCO. During his one-year stint at BBH, Shackle also focused on accounts including Vaseline and Ally. Prior to that, he spent a few years in the Asia-Pacific region, first serving as an ECD at TBWA\Tequila Singapore and then assuming the same title at Y&R/Enfatico Beijing.

As for the new account directors, Handler arrives from O&M New York, where she was senior partner, executive marketing director on IBM’s “Smarter Planet” work while Rubinic spent 10 years at R/GA before joining Logitech as global web marketing director.

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