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‘Game of Thrones’ Campaign Begins…with the Coolest/Weirdest Swag

HBO’s marketing team is hyping up the April 17 premiere of its series, Game of Thrones, by sending us some truly strange promotional material. We guess if you’re well-versed in the book it’s based on (“A Song of Ice and Fire” by  George R.R. Martin),  and maybe into Renaissance fairs, D&D or like to duel it out with fake swords like McLovin’s character in Role Models, then you’d totally appreciate this ancient-looking, yet pretty nifty press kit.

Why there are scent experiences, scrolls and maps to help you on a “sensory journey.” It’s what HBO says is the first “link in the chain” of an ongoing marketing program, which will roll out in the coming weeks. Click here for more info and here for some fanboy reaction.

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