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Harley-Davidson ‘Liberates’ Domesticated Animals

From Boulder-based Victors & Spoils comes the motorcycle spot that crowdsourcing can buy. Debuting alongside the season premiere of FX’s hit show Sons of Anarchy last night, the second installment in the “No Cages” campaign for Harley-Davidson depicts a rather harmless looking young man release a bunch of dogs into the wild wilderness of suburbia.

Why would he do this? Maybe he’s on drugs. Maybe he doesn’t understand that pet-store animals spread disease throughout the community until they’re eventually killed off by raccoons. Maybe the dog’s living situation reminds our friendly anti-hero of his own time spent in the slammer. Or, maybe he’s just a dick. Whatever his motivation, it all makes up for a very “cute” spot. But wait, does “cute” traditionally sell motorcycles to rebellious youth or weary men going through midlife crises? Well, when you consider almost 5 million viewers (3.22 million in the 18-49 demographic) tuned into the SOA last night, maybe you’re not selling a counter culture. Maybe you’re just selling pop culture. Credits (not including concept winner Benjamin Swan of Sioux Falls, SD) after the jump.

EXECUTIVE CREATIVE DIRECTOR: Evan Fry
CREATIVE DIRECTOR: Noah Clark
EXECUTIVE PRODUCER: Eric Rasco
PRODUCTION COMPANY & CITY: Tool of North America, LA
DIRECTOR: Geordie Stephens
EXECUTIVE PRODUCER (PRODUCTION CO): Brian Latt, Oliver Fuselier
LINE PRODUCER: Jeff Tanner
DIRECTOR OF PHOTOGRAPHY: Rogier Stoffers
EDITORIAL COMPANY & CITY: Number Six, LA
EDITOR: Kevin Zimmerman
EXECUTIVE PRODUCER (EDITORIAL CO): Crissy DeSimone
PRODUCTION SERVICE COMPANY:
MUSIC COMPANY & CITY: Noiselab Music
SOUND DESIGN COMPANY & CITY: Soundelux DMG, LA
SOUND DESIGNER: Masanobu Tomita
VISUAL EFFECTS COMPANY & CITY: Method, LA
VISUAL EFFECTS SUPERVISOR: Rob Hodgson
LEAD FLAME Pierre LaQuerre
VISUAL EFFECTS PRODUCER: Robert Owens (EP), Cara Farnsworth
TELECINE: CO3, LA
COLORIST: Sean Coleman, Siggy Ferstl
ACCOUNT DIRECTOR Sarah Holbrook

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