TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Here’s Proof that QR Codes Will Kill Us All

If you’re in the advertising or marketing industry and active on Twitter, odds are you’ll see someone link to an article titled something like “5 Innovative New Uses for QR Codes” every day. People just really, really want them to work, even though they just haven’t really “caught on” yet. Not for lack of trying though, as the general public is forced to ignore a growing number of these things everyday (unless you think throwing one on a bus as part of a bank ad makes sense).

Thankfully, someone decided to make an entire freaking music video about them. The above video is for Shin-B’s latest jam, “Get Up and Go,” and features a ton of QR codes that lead to various prizes and giveaways. In a press release sent to us by video director DuNo Tran, he says, “It’s simply an exciting way to get viewers and fans to enjoy the mystery of what is behind each QR barcode as they watch the video.” In this case, it’s just going to be something to iChat to other creatives in your office, later responding to their reactions by saying, “I know, right? What the hell.” We also compelled to mention that this track was produced by Twitch, the same guy who produced Raekwon’s “Can’t Hide It.”

Challenge: How much of the video can you get through?

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!