TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

MasterCard Puts Yankees Seats Across New York

Fourteen years in, MasterCard’s “Priceless” campaign is still going strong. In its latest incarnation, “Priceless” is evolving into location-based social tactics, with R/GA at the helm.

During the month of August, the “agency for the digital age” is placing seats from the old Yankee Stadium in 20 different popular spots around New York. Each seat has, you guessed it, a QR code that leads users to check-in to the site on Facebook Places, and offers them the opportunity to win VIP tickets for a game at Yankee Stadium in MasterCard’s Batter’s Eye Cafe.

Clues, New Yorkers? Try Katz’s Deli, Murray’s Bagels, Junior’s, and the New York Stock Exchange. Watch the TV component of the campaign from McCann and the director of The King’s Speech, Tom Hooper, below.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!