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<title>mediabistro.com: AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy/?c=rss</link>
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<copyright>Copyright 2008</copyright>
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<item>
<title>What&apos;s Your Oreo Moment?</title>
<description><![CDATA[<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/l9w_qUA3z-g&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/l9w_qUA3z-g&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>

<p>Oreo's is hoping to find the video that depicts the best story of an "Oreo and Milk Moment" by holding a contest via youtube called the "Oreo Global Moments" Contest.  Contestants submit their videos and they are posted on <a href="http://www.youtube.com/Oreo">Oreo's Channel</a> on youtube where people can view them and vote for their fave.  The grand prize (wait for it)... "Winner's video will be featured on the YouTube Home Page on or about August 26, 2008."  How could Oreo afford to give away such a large prize?  </p>

<p>If you are hoping for this once in a lifetime opportunity, check out the contest rules <a href="http://www.nabiscoworld.com/oreo/moments/official_rules.aspx">here</a> and send in your video.  August 11th is the last day to send in your entry.  By the way, this is the second Oreo post for me this week.  Oreo's has a serious marketing push going on right now.</p>]]>




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<category>Brands</category>
<pubDate>Thu, 24 Jul 2008 14:02:34 -0500</pubDate>

</item>
<item>
<title>Does Matt Lauer Know He&apos;s Sponrosing Acai Berry Supplements?</title>
<description><![CDATA[<p><img alt="Acai_7.24.bmp" src="http://www.mediabistro.com/agencyspy/original/Acai_7.24.bmp" width="312" height="200" align=right vspace=3 hspace=5/></p>

<p><strong><a href="http://www.mediabistro.com/Chris-Ariens-profile.html">Chris Ariens</a></strong> at TVNewser <a href="http://www.mediabistro.com/tvnewser/generalities/does_matt_lauer_know_hes_pitching_pureacaiberry_whatever_that_is_90045.asp">noticed today</a> that <strong><a href="http://www.mediabistro.com/Matt-Lauer-profile.html">Matt Lauer</a></strong>'s image has popped up on an e-mail advertisement for PureAcaiBerry. Acai berry supplement can supposedly help you lose weight, but can it also prevent lawsuits from major media figures? </p>

<p>Here's hoping! The connection to NBC's Lauer comes from his annual travels during sweeps. This year, while in Brazil, he met with some locals who use the berry for all sorts of health reasons. One Web site claims it's "the viagra of the rainforest." We're not going to make the connection between the middle-aged Lauer and Acai's blood-pumping abilities. </p>]]>




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<category>News</category>
<pubDate>Thu, 24 Jul 2008 12:37:47 -0500</pubDate>
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<title>Killing Rumors, One Post at a Time</title>
<description><![CDATA[<p>From time to time we get really ridiculous tips that stem from God knows where. Yesterday, someone tried to get us to believe that Y&R Chicago's brand new CCO, <strong><a href="http://www.mediabistro.com/Ken-Erke-profile.html">Ken Erke</a></strong> is on his way out. </p>

<p>This would be a great story, if it were true. Agency reps say, "they haven't heard anything about it." Furthermore, it's really, really out there. </p>

<p>If true, it would be a great piece because Mr. Erke joined the Chicago crew only in early May, taking the place of <strong><a href="http://www.mediabistro.com/Mark-Figliulo-profile.html">Mark Figliulo</a></strong> who went to TBWA/Chiat/Day to do the same. See that story <a href="http://www.mediabistro.com/agencyspy/tbwachiat_day/mark_signs_on_the_dotted_line_85152.asp">here</a>. It'd be one of the shortest tenures of any CCO this side of earth since God built the thing in seven days, and then retired. </p>

<p>But it's not true, so far as we know, and tracking that fact down ended up being a time-sink.</p>

<p>Back to the tipping matter &#151 don't get me wrong, we love hearing from you anonymously. Really, we do. It's as safe way for you to let us know what's going on without risking reprisal. </p>

<p>However, bear in mind that we have no interest in outing our sources. So if you feel confident enough, get in touch in some other way that will allow us to do some simple follow-up. We promise not to get mad if your tip turns out to be rumor. </p>

<p>On that note, we want to keep you safe, secure and employed as long as possible. It's mutually beneficial, and keeps the site churning out what AdWeek, AdAge and a slurry of others can't &#151 without being as salacious as some other blogs. </p>

<p>Did Deep Throat use an anon tips box? Hell naw! </p>

<p>So if you've got something you want to share, whatever it may be, help us make the story better by e-mailing (agencyspy@gmail.com) or using IM or Twitter (both are AgencySpy). Cheers. </p>]]>




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<link>http://www.mediabistro.com/agencyspy/we_hear/killing_rumors_one_post_at_a_time_90046.asp?c=rss</link>
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<category>We Hear...</category>
<pubDate>Thu, 24 Jul 2008 12:09:56 -0500</pubDate>

</item>
<item>
<title>Philly Agency Gets All Mad Menish</title>
<description><![CDATA[<p><img alt="RedTettemer.jpg" src="http://www.mediabistro.com/agencyspy/original/RedTettemer.jpg" width="400" height="220" /></p>

<p>We would like to make note of the Philadelphia-based agency, Red Tettemer, whose addies you see in the photo above. In an old-school-meets-throwback-meets-the-60s-are-the-new-black move, the shop has made-over their Web site in homage of years gone by. Uber swanky, I say.</p>

<p>Apparently, they change the homepage around every few months. Talk about staying fresh/schizophrenic (No harm intended for any schizophrenics reading this post). Their current iteration was my fav.</p>

<p>Hey RT, isn't smoking indoors illegal in Philly? Nevertheless, check out some of the other homepages they've done <a href="http://www.redtettemer.com">here</a>(click lobby) . </p>

<p>And addies, don't forget that season 2 of Mad Men premieres sometime in the near future. This isn't TV Guide, find out the time somewhere else. It is on AMC, though. </p>

<p>Update: We asked shop reps a few questions about the homepage homage. Check them out, and the answers, after the jump. </p>]]>
	<![CDATA[<p class=continued><a class=continued href="http://www.mediabistro.com/agencyspy/about/philly_agency_gets_all_mad_menish_90032.asp#more">continued...</a></p>]]>




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<link>http://www.mediabistro.com/agencyspy/about/philly_agency_gets_all_mad_menish_90032.asp?c=rss</link>
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<category>About</category>
<pubDate>Thu, 24 Jul 2008 10:49:11 -0500</pubDate>
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<title>We Hear Diego Scotti of AmEx has Resigned</title>
<description><![CDATA[<p><img alt="diego1.jpg" src="http://www.mediabistro.com/agencyspy/original/diego1.jpg" width="170" height="283" align=right vspace=3 hspace=5/></p>

<p>But that's all we hear. Attempts to reach Mr. <strong><a href="http://www.mediabistro.com/Diego-Scotti-profile.html">Diego Scotti</a></strong>, the 35 year-old head of global advertising for the only credit card I don't have (American Express) have gone unanswered, but with the recent onslaught of fantastic Amex work, we can't imaging why he'd want to part ways. </p>

<p>Did I mention he's also on the board of directors for the Advertising Club? Anyone with information can feel free to IM/Tweet me at AgencySpy or e-mail me at agencyspy@gmail.com. <br />
</p>]]>




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<pubDate>Thu, 24 Jul 2008 10:23:00 -0500</pubDate>
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<title>Publicis NY Taps Joe McCarthy for CEO Spot</title>
<description><![CDATA[<p>What's interesting about <strong><a href="http://www.mediabistro.com/Joseph-McCarthy-profile.html">Joseph McCarthy</a></strong>'s appointment as CEO at Publicis NY is that he was previously head vp of worldwide marketing and advertising communications at Johnson & Johnson. According to <a href="http://www.adweek.com/aw/content_display/news/agency/e3iafc46ce4f23b8d83ec40531e7792ef7c">AdWeek</a>, McCarthy replaces <strong><a href="http://www.mediabistro.com/Gill-Duff-profile.html">Gill Duff</a></strong> and will take the post in late August. </p>

<p>Duff, who is also on the board of directors at the Advertiser's Club, and is set to take on a role within Publicis. Check out the video below, with McCarthy talking about "change."  </p>

<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/RUJregmuyOY&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/RUJregmuyOY&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>]]>




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<link>http://www.mediabistro.com/agencyspy/publicis/publicis_ny_taps_joe_mccarthy_for_ceo_spot_89991.asp?c=rss</link>
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<category>Publicis</category>
<pubDate>Wed, 23 Jul 2008 16:35:02 -0500</pubDate>

</item>
<item>
<title>Japanese Ad-Device Knows Your Age/Sex, Displays Content Acordingly</title>
<description><![CDATA[<p><img alt="minority-report-ads.jpg" src="http://www.mediabistro.com/agencyspy/original/minority-report-ads.jpg" width="350" height="131" /></p>

<p>Gizmodo reports that <a href="http://www.nec.co.jp/solution/video/d_signage.html">NEC</a>, a Japanese tech company, has unveiled a product that will leave you and your fellow advertisers drooling. A camera mounted above a 50-inch display panel can instantly determine the age and sex of anyone standing in front of it. Then it displays content pertinent to said consumer. </p>

<p>Use that direct mailer you're working on to wipe your chin. </p>

<p>We first saw (a higher tech version of) this technology in the <strong><a href="http://www.mediabistro.com/Tom-Cruise-flick-profile.html">Tom Cruise flick</a></strong>, <em>Minority Report</em>. NEC's device doesn't scan eyeballs (as far as we know). But it does provide interested consumers a way to access the content being displayed. The user simply holds his/her cell phone up to the display, and a <a href="http://dvice.com/archives/2008/05/multimedia_hype.php">QR code</a> instantly sends the phone a hyperlink to the given products. </p>

<p>See the Gizmodo story <a href="http://gizmodo.com/5027653/necs-minority-report+style-display-tailors-adverts-for-you-verdict-frankenads">here</a>. </p>]]>




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<category>Technology</category>
<pubDate>Wed, 23 Jul 2008 12:19:02 -0500</pubDate>
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<title>Savage Loses Ad Dollars but Stands by Statements</title>
<description><![CDATA[<p><img alt="michael_savage.jpg" src="http://www.mediabistro.com/agencyspy/original/michael_savage.jpg" width="175" height="225" /></p>

<p>Many people were up in arms when radio host <strong><a href="http://www.mediabistro.com/Michael-Savage-profile.html">Michael Savage</a></strong> made his inflammatory <a href="http://www.nytimes.com/glogin?URI=http://www.nytimes.com/2008/07/22/business/media/22sava.html&OQ=_rQ3D1Q26refQ3Dmedia&OP=f879c5Q2FZQ26Q60lZGEQ5EW)EE-pZp22vZ2RZppZlXWhQ5CQ60WWZQ2AQ60Gh_ZppW_Q3B_@Q24-Q2AM">comments about autism</a> on his July 16th broadcast.  Savage made ramarks that "99% of children with Autism where kids with behavioral problems".  And suggesting that the way to discpline these children was to tell them to, "Straighten up. Act like a man. Don't sit there crying and screaming, idiot".</p>

<p>Probably most important of those that took offense was Aflac, who announced that they were pulling all of their advertising dollars.  The show subsequently lost its syndication on several radio stations in the south.  A move by Telesouth Communications, the company that syndicates the show to more than 350 stations, that comes immediately after Aflac pulled its money from the show.  Savage, who is known for his controversial remarks may have gone too far.  However, he refuses to apologize, despite the thought by many that an apology is the only way to save face.  On a statement on his <a href="http://michaelsavage.wnd.com/?pageId=1126">website</a> he says the comments "were meant to boldly awaken parents and children to the medical community's attempt to label too many children or adults as "autistic"."  </p>

<p>Savage plans to allow callers that wish to disagree with his remarks to do so by giving over his entire show on Monday for caller comments.  But it may be too little too late.  When one advertiser jumps ship, all others are sure to follow.  Backing someone like Savage can become a real liability to advertisers.  </p>]]>




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<link>http://www.mediabistro.com/agencyspy/news/savage_loses_ad_dollars_but_stands_by_statements_89960.asp?c=rss</link>
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<category>News</category>
<pubDate>Wed, 23 Jul 2008 11:59:44 -0500</pubDate>
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<title>A Preview of Crispin&apos;s Microsoft Work?</title>
<description><![CDATA[<p><img alt="windows_earth_flat_ad.png" src="http://www.mediabistro.com/agencyspy/original/windows_earth_flat_ad.png" width="425" height="289" /></p>

<p>A spy shared with us what may be the first hint at CP&B's campaign strategy for the $300 million Microsoft account (thanks Paco). Kudos to <strong><a href="http://www.mediabistro.com/Ed-Bott-profile.html">Ed Bott</a></strong> at ZDNet for <a href="http://blogs.zdnet.com/Bott/?p=499#comments">making note</a> of the "teaser." </p>

<p>Bott, a 20-year veteran tech writer, remarks of the above piece, "If this is going to be the overall message of Microsoft's much-vaunted new $300 million ad campaign, it might be money well spent. According to the folks at LiveSide, the first ads in the new campaign were previewed at Microsoft's employees-only Global Exchange conference last week to rave reviews. As <strong><a href="http://www.mediabistro.com/Tim-Anderson-profile.html">Tim Anderson</a></strong> astutely noted the other day, 'Vista is now actually better than its reputation. That's a marketing issue.'</p>

<p>Yeah, and Oldsmobile thought it could change its image too.</p>

<p>I can't say I agree with Bott's analysis, as the copy reads more like a cop-out than a persuasive argument. But extrapolate the idea, and it actually serves Microsoft's situation fairly well. </p>

<p>Still, perception is reality. I wonder if there's a tiny <strong><a href="http://www.mediabistro.com/Johnny-Knoxville-profile.html">Johnny Knoxville</a></strong> <a href="http://www.mediabistro.com/agencyspy/crispin_porter_bogusky/knoxville_to_be_crispinmicrosofts_golden_boy_86672.asp">steering that ship</a>. </p>

<p>Furthermore, is the ship a metaphor for the rough waters Microsoft is currently navigating, an homage to its entrepreneurial history or none of that at all? Either way, I'm no more intrigued to find out about Vista's apparent turn-around than any of my fellow Mac users. I will say my eyebrow is raised for whatever the 13,000 Microsoft employees <a href="http://www.liveside.net/blogs/main/archive/2008/07/20/microsoft-global-exchange-ballmer-ozzie-rock.aspx">were shown last week</a>. </p>

<p>What do you think: Can Microsoft spin its image or does the teaser make it feel even older and less cool than it already is? Maybe you think it's a home-run. Let us know. </p>]]>




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<category>Crispin Porter &amp; Bogusky</category>
<pubDate>Wed, 23 Jul 2008 11:39:07 -0500</pubDate>
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<title>TBWA/Chiat/Day NY Loses Embassy Suites For Good; Told Ya So</title>
<description><![CDATA[<p>Back in February of this year when Embassy Suites went up for review (<a href="http://agencyspy.wordpress.com/2008/02/19/tbwa-may-lose-hilton/">read about it</a>), it seemed unlikely that AOR TBWA/C/D NY would manage to keep its grip on the $15 million client. AdWeek <a href="http://www.adweek.com/aw/content_display/news/agency/e3ic31a126930417b29599ae97da42bd12d">reports</a> that the work was given to BBDO Atlanta. Others making mad grabs for the biz include Saatchi & Saatchi NY, GSDM's Idea City (Austin, Texas), DraftFCB SF and Independent Amalgamated. </p>

<p>It's been a big week for BBDO Atlanta, which also won Erickson's Retirement &#151 a $12 million deal that few will complain about.</p>

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<category>TBWA/Chiat Day</category>
<pubDate>Wed, 23 Jul 2008 10:51:49 -0500</pubDate>

</item>
<item>
<title>Direct Mail Takes a Stab at Going Green</title>
<description><![CDATA[<p><img alt="mailvendmailbox.jpg" src="http://www.mediabistro.com/agencyspy/original/mailvendmailbox.jpg" width="425" height="250" /><br />
As annoying as direct mail can be, it actually works pretty well. According to the United States Postal Service Web site, for every dollar invested in DM, $12 are earned. So making any changes to the platform in the name of the environment will be slow to come. </p>

<p>But a group of like-minded businesses have formed the <a href="http://greenmarketingcoalition.com/">Green Marketing Coalition</a>. The group aims to reduce waste created by DM through simple guidelines, like employing chlorine-free recycled paper, checking proofs via PDF rather than comps and tax breaks. </p>

<p>From <em>The New York Times</em>: "The guidelines suggest adhering to higher waste disposal standards and choosing vendors that are committed to recycling. There is also support for 'list hygiene' &#151 that is, cleaning out direct-mail lists to remove the names of dead people and others unlikely to respond."</p>

<p>More after the jump. </p>]]>
	<![CDATA[<p class=continued><a class=continued href="http://www.mediabistro.com/agencyspy/news/direct_mail_takes_a_stab_at_going_green_89940.asp#more">continued...</a></p>]]>




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<pubDate>Wed, 23 Jul 2008 10:08:37 -0500</pubDate>
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<title>American Airlines&apos; Settles with Google on Copyright Infringement</title>
<description><![CDATA[<p><img alt="wedgie.jpg" src="http://www.mediabistro.com/agencyspy/original/wedgie.jpg" width="200" height="275" align=right vspace=3 hsapce=5/></p>

<p>The Associated Press reports that American Airlines has settled its suit with Google. The lawsuit was initially filed amid accusations that Google's practice of directing traffic to the airline's competition was illegal.  </p>

<p>Apparently, other companies not affiliated with the airline have paid to have the word AAdvantage, a copyrighted term relating to American's frequent Flier program, bring up results for their pages. American Airlines wasn't happy about this. </p>

<p>A Fort Worth, Texas court sided with deep-pocketed Google, though, striking down American's attempt to grab at "unspecified damages for trademark infringement." </p>

<p>From the story:<blockquote>Google compared its policy to grocery stores that give shoppers a coupon for Minute Maid orange juice if they buy Tropicana, or magazines that publish a Ford ad on the page opposite from a story about Chevrolets.</p>

<p>"Of course they are seeking to 'hijack' or 'divert' consumers who have indicated an interest in their competitors' products," Google lawyers wrote in a motion seeking to dismiss the lawsuit. As long as the companies don't falsely identify a product or service, it's legal, they said."</blockquote></p>

<p>Both parties agreed to pay their own legal fees and play nice on the playground from now on. Although I suspect Google will be on top of the slide sticking its tongue out for the next few weeks, while American, Geico and retailer American Blind & Wallpaper Factory Inc. (who lost similar suits with the internet giant) wallow in self pity. </p>

<p><a href="http://biz.yahoo.com/ap/080721/american_airlines_google.html?.v=2">Full story</a>.  </p>]]>




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<pubDate>Tue, 22 Jul 2008 18:20:31 -0500</pubDate>
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<title>Facebook Has the Power to Ruin Lives</title>
<description><![CDATA[<p><img alt="wallpost.jpg" src="http://www.mediabistro.com/agencyspy/original/wallpost.jpg" width="275" height="275" /></p>

<p>AS got a tip about a post on the <a href="http://thoughtindustry.blogspot.com/2008/07/ugly-side-of-facebooks-wall.html">Thought Industry</a> blog.  Seems the blogger's facebook friends have no idea how the facebook wall works.  They posted a private conversation on their walls (<a href="http://bp1.blogger.com/_SZCbKjzWneo/SIYWTKTJ7eI/AAAAAAAAALI/d_2446LReW0/s1600-h/RG+copy.jpg">read the post</a>).  And since facebook is easy enough to navigate, everyone  that can find their page now knows that they are none too happy with a particular client.  The blogger was kind enough to block out faces and names.  But I just found the original Facebook post and apparently it's Volvo that is sucking the life out of these two.</p>]]>




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<category>Online</category>
<pubDate>Tue, 22 Jul 2008 17:11:05 -0500</pubDate>
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<title>Estelle Getty Passes Away</title>
<description><![CDATA[<p><img alt="estellegetty.jpg" src="http://www.mediabistro.com/agencyspy/original/estellegetty.jpg" width="150" height="229" /></p>

<p><br />
Estelle Getty, most famous for playing Sophia on the hit tv show, Golden Girls passed away at 5:30 this morning in her Hollywood Boulevard home.  According to the <a href="http://tv.yahoo.com/show/30728/news/urn:newsml:tv.ap.org:20080722:obit_getty">AP story</a> Getty suffered from advanced dementia. She is survived by her husband and son. Getty was 84.</p>]]>




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<category>Celebrity</category>
<pubDate>Tue, 22 Jul 2008 14:35:08 -0500</pubDate>
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<title>One Fine Ad</title>
<description><![CDATA[<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/V7opTJcQ0Sc&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/V7opTJcQ0Sc&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>

<p>I like this ode to Charlotte's Web ad for Nike that Weiden + Kennedy, Tokyo created.  It's simple, but interesting.  The ad directs you to the <a href="http://www.nike.com/nikelab/">nikelab.com</a> website where you can see how "innovative" the brand is.  I think this ad is pretty indicative of that.</p>]]>




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<category>Wieden &amp; Kennedy</category>
<pubDate>Tue, 22 Jul 2008 13:42:37 -0500</pubDate>

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