-Joe Lozito, former Digitas SVP/technology, North America, has joined fellow Publicis Groupe-owned agency Rosetta as chief technology officer. Lozito will work out of Rosetta’s New York and Hamilton, NJ offices.

-Speaking of Digitas, Colin Kinsella, former CEO of said agency’s North American operations, has taken on the same role at Mindshare. link

-Yes, bacon has the power to change a mother’s life according to a new campaign for Maple Leaf Foods from WPP-owned, Toronto-based agency, john st (one spot above). link

-London-based production company Unit9 has brought on Margaux Renaudin as an interactive director.

-Whitehouse Post has promoted L.A.-based Shane Reid to editor.

-Hostess’s Twinkies are not only making a comeback, but they will now have nearly double the shelf life. link