AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

4 Ways That Brands Can Appeal To Millennials On Social Media [INFOGRAPHIC]

4 Ways That Brands Can Appeal To Millennials On Social Media [INFOGRAPHIC]

Millennials are kind of a big deal, certainly in the social media space, and they present a unique opportunity to brands and businesses looking to market directly to the so-called Generation Y.

Did you know, for example, that 57 percent of millennials follow brands on social media exclusively for competitions and free stuff? What if I told you that too much posting by brands on Facebook and Twitter is a major irritant for Gen Y’ers, and that they find branded hashtags desperate and annoying?

Forcing these folks to sign in using Facebook Connect or other social plugins is also a big mistake. However, it’s not all bad news: get everything else right and you might see a major increase in sales – 50 percent of millennials have used social media to inform ahead of a purchase.

This infographic from Render Positive looks at 4 ways that brands can appeal to millennials on social media.

4 Ways That Brands Can Appeal To Millennials On Social Media [INFOGRAPHIC]

(Source: Render Positive. Generation Y image via Shutterstock.)

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!