Did you know that a recent study revealed that almost four-in-five customers believe that social media will be the next tier of customer service.
Moreover, 48 percent now expect brands to provide customer service on social networks, and close to nine-in-ten (88 percent) are less likely to buy from companies who leave social media complaints unanswered.
So what is an online brand to do? First, make sure that you’re supporting your e-commerce customer with multichannel support options. Listen carefully to what your customers are saying on social media. Track all customer interactions, focus on timely responses and, most importantly, train and empower your support team to deliver an amazing experience to boost loyalty and return-sales.
This infographic from Salesforce proposes 7 ways to deliver exception customer service for e-commerce.
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