Flashy charts and stats are undeniably sexy for marketers regardless of what’s being measured or how. Twitter is very sexy in this regard, providing its advertisers with visually clean and easy to navigate analytics that reveal the impact of their advertising spend.
But Twitter’s analytics has only scratched the surface of what B2B marketers really need to effectively measure return on investment (ROI) of both organic and paid Twitter usage. While 85 percent of B2B marketers use Twitter, only 50 percent of that same group find it to be effective. I’d go on to speculate that every one of the 1,200+ people who were surveyed have different opinions about what “effective” means in terms of Twitter usage and ROI. There’s clearly a disconnect, where B2B marketers feel they should be using Twitter—but don’t understand why.
In April, Twitter announced the release of the MoPub native ads solution, complete with ad serving, targeting, and a programmatic exchange. This marked a watershed moment for the platform and has since helped advertisers achieve massive scale outside of Twitter’s walls. However, scale means next to nothing unless you can target the right audience.
Every word that a celebrity tweets is fascinating… even when it isn’t.
Our favorite comedian is having trouble with the kids – hilarious! Our favorite pop star is waiting in line for groceries – tell me more! But sometimes the seemingly mundane information our beloved celebrities tweet goes beyond oversharing and can become a potentially risky info leak.
Representing $600 billion in annual spending power, the “Millennial Market” is the golden ring for retailers.
But how can one harness this awesome power? Well, much like everyone else, these Milliennial creatures apparently respond well to rewards – very well actually, according to a new study from PunchTab!
It can be difficult to know your social media strategy is truly adding value or whether it’s working at all. However, you should have no trouble knowing when your Twitter account is actively working against you.
Each of these companies had a flawed understanding of how the Twittersphere operates and were forced into defensive mode to salvage the brand when a Tweet backfired. Learn from their experiences and think twice before you tweet.
It’s no secret that social media, and the Internet in general, have revolutionized human communication. The way we interact with others has completely changed, and so too has the way we seek and acquire information, hence why you’re reading this article right now. It all boils down to the fact that we live in a digital world and social media has become our trusty sidekick who we turn to for, well, everything.
When Twitter filed with the SEC in November 2013, the social media platform had more than 232 million active monthly users, with 53 million in the U.S. With numbers like that, it’s obvious that Twitter can be used as a powerful marketing tool. But then the challenge comes with figuring out how to leverage this popular, 140-character marketing tool to drive more traffic to your website.
The popularity of hashtags has grown tremendously since Twitter integrated the social conversation trackers in 2009. Used largely to differentiate and define discussion online, they have taken on new meanings in the world of social media marketing and advertising. In the world of television, hashtags have become vital tools for engaging fans new and old. While some hashtags succeed in engaging viewers and building audiences, others fail.
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