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Shea Bennett

Editor at AllTwitter. Previously founding editor of Twittercism. Recommended reading: 48 Twitter Lessons | Twitter Power Tips | 10 Twitter Newbie Lessons. Find me on Twitter | LinkedIn

5 Steps to Effective Social Media Measurement [INFOGRAPHIC]

5 Steps to Effective Social Media Measurement [INFOGRAPHIC]

If you’re going to invest time and resources in social media, you need to figure out a way to measure your return on investment.

It can be frustrating process. The ROI of social media is hard to quantify, and there’s no one-size-fits-all methodology that will please everybody. So how do you measure success?

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Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC]

Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC]

Social media advertising is kind of a big deal.

How big? Both Twitter and Facebook rake in the bulk of their cash from their own social ads platforms, and LinkedIn, Google+ and, soon, Instagram also have bespoke marketing tools.

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You Can Now Embed Tweets Within Tweets – is Twitter’s ‘Retweet With Comment’ Coming Soon?

You Can Now Embed Tweets Within Tweets - is Twitter's 'Retweet With Comment' Coming Soon?

Huge update from Twitter today that, while appearing fairly simple on first look, could be an early indication of some big changes on the platform: you can now embed tweets within tweets.

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Twitter Acquires Deep-Learning Image Search Startup Madbits

Twitter Acquires Deep-Learning Image Search Startup Madbits

Twitter has acquired Madbits, a deep-learning based image search startup, for an undisclosed amount.

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Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]

Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]

58 percent of business to business (B2B) marketers are spending more on social media this year, with just one in fifty decreasing their spend in this area in 2014, reveals a new study.

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Twitter’s Next Milestone: 300 Million Active Users Before 2015 [CHART]

Twitter's Next Milestone: 300 Million Active Users Before 2015 [CHART]

Twitter smashed almost every Wall Street estimation with its Q2 2014 earnings report released last night, and the stock subsequently went through the roof in the after-market, rallying more than 35 percent at one stage.

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Twitter Q2 Earnings: 271 Million Monthly Active Users, $312 Million Revenue, $0.02 EPS

Twitter Q2 Earnings: 271 Million Monthly Active Users, $312 Million Revenue, $0.02 EPS

Twitter’s second quarter earnings for 2014 are out and they’ve beaten expectations across the board.

The big number: Twitter now has 271 million monthly active users (MAU), a net gain of 16 million on the last quarter and up 24 percent year-on-year.

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You Won’t Believe How Much Facebook’s Stock has Outperformed Twitter’s in 2014 [CHART]

You Won't Believe How Much Facebook's Stock Has Outperformed Twitter's In 2014 [CHART]

Twitter will announce its second quarter 2014 earnings in a little over one hour’s time, after the closing bell in New York. I cover many of Wall Street’s expectations in this post here, but thought it would be interesting to see how Twitter’s stock performance has compared throughout the year to that of its great rival, Facebook.

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A Brief History of #Twitter (2006-2014)

A Brief History of Twitter (2006-2014)

On March 21, 2006, co-founder Jack Dorsey sent the first-ever tweet and Twitter was born.

Jack’s famous missive started something, although at the time he and fellow co-founders Biz Stone and Evan Williams really had no idea what that was, what it could be, or what it would eventually become.

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46% Of UK YouTubers are on Twitter [STUDY]

46% Of YouTubers are on Twitter [STUDY]

For marketers, driving fans from their most popular social network to engage with another is a tried-and-tested technique that can often pay dividends, especially when building your brand audience on a new platform.

Typically, however, brands push Facebook fans to Twitter, Twitter fans to Facebook and both to Instagram, but if you have an especially strong presence on YouTube you might want to reconsider your strategy.

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