The Queen has sent her first ever tweet during a visit to the Science Museum in London.
Almost nine in 10 (88 percent) of businesses agree that their organisation’s social media presence is important to stay competitive, but three in five cite taking data gathered from social media and turning it into something actionable remains a challenge, reveals a new study.
Twitter’s first mobile developer conference, Flight, took place yesterday in San Francisco, with the company unveiling their new Fabric platform for mobile app developers.
One aspect of Fabric that’s very interesting is Digits, a new Twitter-powered tool that lets users sign in to their party apps with just their mobile phone number.
If you’re a brand using social media platforms such as Twitter and Facebook and your key demographic is moms, you’ve had it really good over the past few years – mothers are highly active social media users, and are far more likely to read, engage with and share your content than any other demographic.
Or rather, they were, as a new study has revealed that moms might be getting a little jaded with social media, with more than half having considered stepping back.
What’s the optimal length of a tweet?
With a maximum of 140 characters, you might think the best policy would be to use up every single one. But you’d be wrong: the ideal tweet has a length of between 71-100 characters, leaving plenty of extra room for old-fashioned retweets and comments.
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