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Shea Bennett

Editor at AllTwitter. Follow Shea on Twitter and connect on LinkedIn.

Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Twitter has a special relationship with television but it’s not one that’s always as clear as the social network would perhaps lead us to believe. In their study last year Nielsen appeared to express mixed feelings about Twitter’s impact on TV ratings (and vice versa), and one NBC executive was quite adamant that Twitter did not increase TV viewers.

However, one area where Twitter has seen results for television shows is when participants in that show – stars, hosts, contestants and the show’s Twitter handles – live-tweet during programming.

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Social Media Ad Spend Share Worldwide [STUDY]

Social Media Ad Spend Share Worldwide [STUDY]

North America will account for 42.3 percent of all social network advertising expenditure in 2014, ahead of Asia-Pacific (29.2 percent) and Europe (22.4 percent), reports eMarketer.

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Twitpic Will ‘Live On’ as Mystery Buyer Emerges

Twitpic Will 'Live On' as Mystery Buyer Emerges

Earlier this month we reported on the news that Twitpic had decided to shutdown on September 25th, largely because of a trademark conflict with Twitter.

Now, the company has tweeted that it won’t be closing down after all, having been acquired by an unknown third party.

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Twitter Updates iPhone App With New Profiles, New Design and iOS 8 Functionality

Twitter Updates iPhone App With New Profiles, New Design And iOS 8 Functionality

Twitter has unveiled quite a substantial update to its Twitter for iPhone app, with a brand-new look for user profile pages and supportive features for Apple’s iOS 8 operating system.

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Social Media Advertising: Myth Busted [INFOGRAPHIC]

Social Media Advertising: Myth Busted [INFOGRAPHIC]

There’s no point paying for ads on social media because brands can market themselves for free.

Right?

Wrong. Targeted advertising on social media upgrades your organic marketing campaign, efficiently acquiring new customers and leading to greater sales conversions.

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UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

Over 10 percent of digital advertising revenue in the United Kingdom is expected to come from social networks this year, rising to more than £1 billion in 2015, reports eMarketer.

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Who Owns Social Media? [INFOGRAPHIC]

Who Owns Our Social Media? [INFOGRAPHIC]

Facebook, Google (YouTube, Google+), Twitter, LinkedIn and Yahoo (Tumblr) are the biggest players in social media – collectively, their platforms are used by billions of people around the world, and these organisations have a combined market value of hundreds of billions of dollars.

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6 Steps to Measure Social Media ROI [INFOGRAPHIC]

6 Steps to Measure Social Media ROI [INFOGRAPHIC]

How do you measure social media return on investment (ROI)?

It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculating exactly what they’re getting back out of their (often very intensive) social media campaigns has proven to be a particularly difficult nut to crack. The secret, however, lies in testing.

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Twitter and Facebook Get an ‘F’ for Women’s Rights

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Twitter, Facebook and YouTube have been heavily criticised for not taking online violence and harassment against women seriously by The Association for Progressive Communications’ (APC) Women’s Rights Program.

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Twitter Fixes Serious Flaw That Allowed Unauthorised Deletion of User Credit Card Info

Twitter Fixes Serious Flaw That Allowed Unauthorised Deletion of User Credit Card Info

Earlier this month Twitter launched a HackerOne initiative that rewarded security experts for correctly identifying serious bugs on the platform. The program pays out a minimum of $140 for any qualifying vulnerability, with no maximum reward – indeed, the bounty is scaled against the severity of the flaw.

This week Twitter has patched a hole that would have allowed a hacker to openly delete any number of account credit cards used for ad payments on Twitter, potentially costing the company millions in revenue. Accordingly, Twitter has paid out $2,800 to the security research who exposed the bug, a record bounty for the company.

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