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Shea Bennett

Editor at AllTwitter. Follow Shea on Twitter and connect on LinkedIn.

Twitter Analytics Are Now Available to Everyone (And Here’s The Top Metric You Should Watch)

Twitter Analytics Are Now Available to Everyone (And Here's The Top Metric You Should Watch)

Twitter revamped its new analytics dashboard back in early July but the update, useful as it was, was only available for Twitter advertisers and those with verified accounts.

Good news: yesterday, analytics.twitter.com opened its doors to everyone, which means you can finally see just how well (or poorly) your tweets are doing.

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Snapchat $10 Billion Valuation ‘Not Absurd’, Says Twitter CEO

Snapchat $10 Billion Valuation 'Not Absurd', Says Twitter CEO

Have you heard? Snapchat has been valued at $10 billion.

It’s an amazing number. You can’t quite believe it. After all, Snapchat is just a bit of fun, right? One of those silly apps that gets a ton of buzz before disappearing up its own hype.

You know, like Yo.

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Feds Spend $1 Million on ‘Truthy’, the Database That Tracks Misinformation on Twitter

Feds Spend $1 Million on 'Truthy', the Database That Tracks Misinformation on Twitter

The U.S. federal government has spent almost $1 million in the creation of an online database that has been designed to “detect political smears, astroturfing, misinformation, and other social pollution” on Twitter.

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70% of College Students Post to Snapchat Daily (Twitter: 46%, Facebook: 11%) [STUDY]

70% of College Students Post to Snapchat Daily (Twitter: 46%, Facebook: 11%) [STUDY]

Remember when everyone thought Snapchat was just a novelty app? Something trivial, used by kids? How we all rolled our eyes when Snapchat had the audacity to turn down a $3 billion buyout from Facebook?

And do you also remember, earlier this month, when we told you that Snapchat is now more popular than Twitter amongst 18-34 year-olds? Well, a new study has revealed that 70 percent of U.S. college students now post to Snapchat daily, compared to just 11 percent who do the same on Facebook.

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Twitter at the #Emmys: 1.1 Million Tweets, Seth Myers, Breaking Bad Dominate Conversion [STATS]

Twitter at the #Emmys: 1.1 Million Tweets, Seth Myers, Breaking Bad Dominate Conversion [STATS]

The 66th Primetime Emmy Awards took place on Monday* and as usual fans quickly moved the conversation to Twitter, discussing the appearances of their favourite stars and shows, alongside key moments throughout the night.

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Walmart Dominates Social Media #BackToSchool Chatter [INFOGRAPHIC]

Walmart Dominates Social Media #BackToSchool Chatter [INFOGRAPHIC]

Many U.S. schools are now back in session which means back-to-school shopping is at or coming to an end. So how did the major retailers do with their social media campaigns?

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The @MTV #VMAs on Twitter: 12.6 Million Tweets, 138,792 Tweets Per Minute Peak [STATS]

The @MTV #VMAs On Twitter: 12.6 Million Tweets, 138,792 Tweets Per Minute Peak [STATS]

The MTV Video Music Awards (VMAs) aired on Sunday and as the event aired in real time fans took to Twitter to chat about their favourite stars and VMA moments.

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Twitter Ads Launch in 12 New Markets, Including Austria, Czech Republic, Switzerland and Ukraine

Twitter Ads Launch in 12 New Markets, Including Austria, Czech Republic, Switzerland and Ukraine

Today Twitter has announced a big expansion in the reach of its advertising products, which have now launched in 12 new markets across Central and Eastern Europe.

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5 Ways to #HitYourGoals With Twitter Advertising [INFOGRAPHIC]

5 Ways to #HitYourGoals With Twitter Advertising [INFOGRAPHIC]

Earlier this month Twitter revamped its advertising interface to make it a lot easier for marketers to setup and launch their campaigns. In particular the new system is a big improvement for newcomers to Twitter ads, with clear campaign objectives and step-by-step instructions outlining what’s possible on the platform.

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Twitter Working With Payments Startup Stripe on Shopping Button

Twitter Working With Payments Startup Stripe on Shopping Button

Rumours about shopping functionality coming to Twitter have been circulating for quite some time now. In July a “buy now” button was seen in the wild by some users of Twitter’s mobile app, and earlier this month a payment and shipping option appeared on the Twitter Android app for a select few.

Now, things are really heating up, as reports suggest that Twitter is having serious talks with payments startup Stripe about implementing e-commerce features on the platform, which could launch later this year.

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