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Shea Bennett

Editor at AllTwitter. Previously founding editor of Twittercism. Recommended reading: 48 Twitter Lessons | Twitter Power Tips | 10 Twitter Newbie Lessons. Find me on Twitter | LinkedIn

Twitter Earnings Report: Post World Cup, Wall Street Looking For Strong User Growth

Twitter Earnings Report: Post World Cup, Wall Street Looking For Strong User Growth

Twitter will release its Q2 2014 earnings report tomorrow after the closing bell and while the market will be looking for growth in revenue, a strong earnings per share (EPS) number and a boost in ad sales, it’s only one metric that really matters: monthly active users (MAU).

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Marketers: Email STILL More Effective Than Social Media, SEO, Content Marketing [STUDY]

Marketers: Email STILL More Effective Than Social Media, SEO, Content Marketing [STUDY]

We’ve said it before and we’ll say it again: email is not dead.

Far from it, in fact: it’s going from strength-to-strength.

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Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness [INFOGRAPHIC]

Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness [INFOGRAPHIC]

Did you know that 52 percent of enterprise brands say that social media is the most important factor in client/customer relationship building and brand management?

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This Week on #Twitter: Pinterest > Twitter, @AmericanAir Flies, 8 Engagement Tweets

This Week on #Twitter: Pinterest > Twitter, @AmericanAir Flies, 8 Engagement Tweets

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes news that Pinterest and Tumblr both drive more website traffic than Twitter, a study that reveals just how fast American Airlines responds to customer enquiry tweets, 8 tweets that generate engagement, a look at changes coming to Twitter’s direct messages and a visual that shows that 55 percent of couples used a hashtag during their wedding.

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How to Drive Business Sales With Twitter [TWITTER TIPS]

How to Drive Business Sales With Twitter [TWITTER TIPS]

How do you drive business sales with Twitter? Well, who better to ask than Twitter themselves, who have put together this nice little video that gives some simple, easy-to-follow tips on how you can use the platform to increase revenue for your brand.

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When is the Best Time to Post on Twitter and Facebook? [INFOGRAPHIC]

When is the Best Time to Post on Twitter and Facebook? [INFOGRAPHIC]

When is the best time to post on social media?

It’s the age-old question that requires quite a bit of experimentation on your part – after all, in this space there is rarely a one-size fits-all solution. But, often what works well in social media is looking at what has worked for other people, trying that on your profile to see if it converts for you.

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Why Visual Content Matters in the Social Age [INFOGRAPHIC]

Why Visual Content Matters in the Social Age [INFOGRAPHIC]

I’m sure you know that visual content on social media can massively improve engagement. But just how important is it?

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Family Asked to Leave Southwest Flight After Tweeting Complaint During Boarding

Family Asked to Leave Southwest Flight After Tweeting Complaint During Boarding

A Minneapolis man and his two children were asked to leave a Southwest Airlines flight because of a complaint tweeted during the boarding process.

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8 Tweets That Generate Engagement [INFOGRAPHIC]

8 Tweets That Generate Engagement [INFOGRAPHIC]

How to you get more engagement on Twitter?

Start by sharing better content – make sure you credit the author and use an appropriate hashtag. Offer help or solutions to problems, and ask questions of your followers.

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Twitter Diversity Statistics: 70% Male Globally, 59% White, 29% Asian in U.S. [REPORT]

Twitter Diversity Statistics: 70% Male Globally, 59% White, 29% Asian in U.S. [REPORT]

How important is diversity in the workplace? A KelloggInsight report documented how better decisions are made by diverse businesses, while Catalyst noted that Fortune 500 companies with the highest representation of women board directors outperformed those with the least by 53 percent.

Now, Twitter has released data that reveals the company’s ethnic and gender diversity, and it makes for interesting reading.

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