In less than a decade, social media has empowered businesses of all shapes and sizes across almost every industry worldwide to attract and engage with fans and customers to raise awareness, drive website football and boost sales, but it’s a relationship that, by definition, has to work both ways.

Accordingly, platforms such as Twitter and Facebook have made it increasingly difficult for brands to maintain control of their online reputation, with these (and other) channels also empowering customers to proactively voice their opinion and share their experiences about these companies (and their products and services). Which, of course, is fantastic when everybody is happy, but let’s return to the real world for a moment: what do you do when things go wrong?

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Teens are sharing more information about themselves on social media sites than they have in the past but are also more proactively taking steps to better manage their privacy, reveals the latest report from Pew Internet.

In their Teens, Social Media, and Privacy analysis, Pew discovered that while 91 percent of teens have shared a photo of themselves, 53 percent have posted their email address and one in five (20 percent) have shared their cellphone number on a social networking site, 60 percent of Facebook-using teens have their profiles set to display to only friends and family, and almost one-quarter (24 percent) have a protected profile on Twitter.

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We’re having a one day sale on our summer social media networking events, AllTwitter Marketing Conference and AllFacebook Marketing Conference, June 4 and 5 in San Francisco.

Today only, you’ll save $100 off your ticket to either event or $200 off a Combo Pass to attend both. Just use the code ONEDAY when you register!

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Today only, we’re having a one day sale on our summer social media networking events, AllTwitter Marketing Conference and AllFacebook Marketing Conference, June 4 and 5 in San Francisco. You’ll save $100 off your ticket to either event or $200 off a Combo Pass to attend both. Just use the code ONEDAY when you register.

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Who wants to be a social media marketer?

Heck, who doesn’t? All that wealth, influence and respect. And did I mention the women? Trust me, if there’s one thing that impresses a supermodel, it’s telling her all about the amazing cost per engagement rates on your latest Twitter ad campaign. It’s like virtual bling.

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The world of digital marketing shifts, adjusts and evolves at a furious pace, with a veritable plethora of tools, technologies and platforms arriving – and changing – all of the time.

Heck, a couple of days ago Tumblr was a standalone entity. Now it’s wholly-owned by Yahoo. What changes will that bring? More ads? Less porn? Will Tumblr finally get that all-important exclamation mark? All of the above!?

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YouTube continues to reign supreme as the top brand on Twitter, with its close-to 28 million followers enough for sixth place overall amongst all profiles on the micro-blogging social network, and more than seven million ahead of second-placed Instagram amongst brands.

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We’ve said it before and we’ll say it again – moms are some of the most active users of social media that you will find.

Moreover, they’re big evangelists of digital brands- 84 percent of moms go online when looking for product and brand recommendations, and two-thirds (65 percent) say that they have learned about a product or service through social networking.

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Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a tip on how to get more retweets on Twitter, a study thats that shows how Vines are shared four times more than other videos on Twitter, a look at the top 15 countries on Twitter, as ranked by growth, the top 15 social networks worldwide and some thoughts on why it pays to be yourself on Twitter.

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The number of followers you have on Twitter has always been a hollow metric – unless you’re actively engaging with and converting that community, it’s simply another number.

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