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Shea Bennett

Editor at AllTwitter. Follow Shea on Twitter and connect on LinkedIn.

Social Media: Then Vs Now [INFOGRAPHIC]

Social Media: Then Vs Now [INFOGRAPHIC]

Do you remember what we did before Twitter? How on earth did we share small but important messages with our friends and colleagues?

With a Post-It note, perhaps?

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33% Comment on Facebook or Twitter About What They’re Watching on TV in the UK [STUDY]

33% Comment on Facebook or Twitter About What They're Watching on TV in the UK [STUDY]

A survey of 11,000 people in the United Kingdom has found that one third (33 percent) comment on Facebook or Twitter about what they’re watching on television during the show.

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Twitter’s Latest Experiment: ‘Trends’ That Explain Why Something is Trending

Twitter's Latest Experiment: 'Trends' That Explain Why Something is Trending

Twitter experiments with at least one new feature each and every day, and while most of these are simply that – experiments – some do move out of the beta process and become system-wide.

The platform’s latest venture, which it’s testing on its usual small subset of unsuspecting users, could actually be really useful: a Trends box that shows exactly why something is trending.

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3 Content Creation Strategies That Will Help Your Business Prosper [INFOGRAPHIC]

3 Content Creation Strategies That Will Help Your Business Prosper [INFOGRAPHIC]

Did you know that pictures on Twitter are retweeted 128 percent more than videos? Or that articles with images generate 94 percent more views? What if I told you that 46 percent of people say that a website’s design is their number one criterion for discerning the credibility of that company?

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This Week on #Twitter: 83% of Fortune 500 on Twitter, Twitter Analytics Now Open, Twitter Cheat Sheet

This Week on #Twitter: 83% of Fortune 500 on Twitter, Twitter Analytics Now Open, Twitter Cheat Sheet

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes news that 83 percent of Fortune 500 companies now use Twitter, a look at the top metric on Twitter Analytics (now open to all), a study which suggests that Snapchat is becoming more popular than Twitter with young people, a Twitter cheat sheet and why Twitter say they are “happy” for users not to tweet.

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Twitter Cheat Sheet: Profile Image Sizes, Logos and ‘Twitter Blue’ [INFOGRAPHIC]

Twitter Cheat Sheet: Profile Image Sizes, Logos and 'Twitter Blue' [INFOGRAPHIC]

Here’s a quick question: what colour is Twitter blue? That is, what’s the hexadecimal code that Twitter uses for their colour scheme?

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Is Visual Content the Future of Social Media? [INFOGRAPHIC]

Is Visual Content the Future of Social Media? [INFOGRAPHIC]

In the past year or two photo and video-friendly social networks such as Instagram, Pinterest and Vine have exploded in popularity. Five tweets in every second contain a Vine link, and Twitter revamped its entire timeline and profile page design to better incorporate images and even animated GIFs.

All of which begs the question: is visual content the future of social media?

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How to Make Social Video Work for Your Brand [INFOGRAPHIC]

How to Make Social Video Work for Your Brand [INFOGRAPHIC]

Are you considering using video in your social media campaigns?

That could turn out to be a very smart play. Video can generate three times as many monthly visitors to a website, and users spend up to 88 percent more time on sites that include video.

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Twitter ‘Happy’ for Users Not to Tweet

Twitter 'Happy' for Users Not to Tweet

Around 40 percent of all registered Twitter users do not tweet, and approximately 2-3 times its 271 million active users – somewhere between 540 to 710 million people – view Twitter content across the web but do not login.

That might be a problem for some companies. But Adam Bain, president of global revenue and partnerships at Twitter and considered by many as CEO Dick Costolo’s second in command, is fine with that.

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Push Notifications Drive Mobile App Growth (+60% for Social Networking Apps) [STUDY]

Push Notifications Drive Mobile App Growth (+60% for Social Networking Apps) [STUDY]

When you install a new app on your smartphone, do you leave push notifications on?

If so, you’re far more likely to continue to use and engage with that app, reveals a new study from Localytics.

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