Shea BennettEditor at AllTwitter. Follow Shea on Twitter and connect on LinkedIn.
Remember when everyone thought Snapchat was just a novelty app? Something trivial, used by kids? How we all rolled our eyes when Snapchat had the audacity to turn down a $3 billion buyout from Facebook?
And do you also remember, earlier this month, when we told you that Snapchat is now more popular than Twitter amongst 18-34 year-olds? Well, a new study has revealed that 70 percent of U.S. college students now post to Snapchat daily, compared to just 11 percent who do the same on Facebook.
Earlier this month Twitter revamped its advertising interface to make it a lot easier for marketers to setup and launch their campaigns. In particular the new system is a big improvement for newcomers to Twitter ads, with clear campaign objectives and step-by-step instructions outlining what’s possible on the platform.
Rumours about shopping functionality coming to Twitter have been circulating for quite some time now. In July a “buy now” button was seen in the wild by some users of Twitter’s mobile app, and earlier this month a payment and shipping option appeared on the Twitter Android app for a select few.
Now, things are really heating up, as reports suggest that Twitter is having serious talks with payments startup Stripe about implementing e-commerce features on the platform, which could launch later this year.
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