Content marketing has dominated the headlines in 2013, but which tools are brands using to most effectively promote their wares?
A new study from the Content Marketing Institute (CMI) and MarketingProfs has revealed that social media is the tactic of choice for business to consumer (B2C) marketers, with 88 percent using channels such as Twitter and Facebook to promote content this year, up 4 percentage points from 2012.
Website articles, newsletters, videos and blogs were also favoured by B2C brands.
80 percent of B2C marketers used Twitter in 2013, up from 69 percent last year, finishing second behind Facebook (89 percent), and ahead of YouTube (72 percent), LinkedIn (71 percent) and Google+ (55 percent).
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