Whether you like it or not, you are building a personal brand the moment you sign up for Twitter. Your username, the content of your tweets, your bio… everything comes together to give your followers a snapshot image of who you are. And there’s no clearer image than your actual profile picture.
If your profile pic isn’t up to snuff, you’re likely (inadvertently) damaging your personal brand. Here’s what to avoid when showing off your pearly whites to your followers, to keep your brand intact:
For starters, don’t stick with the default icon. You know… the Twitter “white egg”. We’ve been over this before, but it deserves another mention: if you stick with the default avatar on any social network, it gives the impression that you either don’t know what you’re doing, you’re inactive and not worth engaging with, or, worst of all, you’re a bot or spam account. And since you’re none of those, get rid of that little egg!
This infographic comes to us from LinkingR, and it explores the many ways a bad profile picture can damage your online reputation. Not only should you avoid leaving your picture as the default avatar, but you should also make sure your picture isn’t a blurry mess, and you absolutely should avoid using rude gestures or pornographic imagery. For other tips on protecting your personal brand, check out the infographic below (click to enlarge):
- Marketer’s Guide to the Major League Baseball World Series (on Twitter) [INFOGRAPHIC]
- A History of Social Media Advertising [INFOGRAPHIC]
- B2B Content Marketing Trends for 2015 [INFOGRAPHIC]
- Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC]