How are brands using Twitter to drive sales?
Etsy proactively boosted traffic by encouraging all of their sellers to connect their shops to Twitter by adding the Tweet and Follow buttons to their stores. Bonobos used an exclusive Twitter sale that pushed followers to “flock to unlock” by sharing an offer, which was released after a certain number of retweets. And Paramount Pictures used a Promoted Trend to alert Twitter users of a sneak preview of the film Super 8, followed by a second Promoted Trend to keep the conversation going.
And the results? Etsy saw a huge increase in tweets, website visits and new followers, Bonobos picked up one hundred first-time buyers and a 1,200 percent ROI boost and Paramount Picture’s Super 8 movie generated $1 million in advance box office sales on the preview and a 52 percent bigger opening weekend.
This infographic from Wishpond looks at how 5 brands are using Twitter to drive sales.
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