“It’s a digital age!”

As a new brand, you probably hear words to this effect all of the time. But what does it mean? What makes this era different to the last?

The internet has given businesses of all shapes and sizes in virtually every industry almost limitless options, and for new ventures the wealth of opportunity – and decisions – can be overwhelming.

So here’s the big question: where on earth do you begin?

This infographic provides a number of hints and tips on how to build your brand online.

(Source: Freewebsite.com. Branding image via Shutterstock.)