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Studies

66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY]

66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY]

When you’re using platforms such as Facebook, Twitter and Instagram, do you ever think about your privacy?

If so, you’re far from alone, as a new study has revealed that a large number of U.S. internet users are concerned about their privacy when using social networks, with Facebook topping the poll.

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99% of Social Media Posts Generate Almost no Engagement [STUDY]

99% of Social Media Posts Generate Almost no Engagement [STUDY]

A new study has revealed that 99 percent of organic, unpaid social media posts generate little to no engagement, with that remaining one percent soaking up almost all of the Likes, retweets, shares and comments across the top platforms.

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Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

How do you measure the return on investment for your social media campaigns?

It’s the age-old question, and one that brands and marketing departments have struggled to answer for a decade now. And they’re still mystified: a new study reveals that just one third of executives are confident that they can accurately measure the effect of company social media use.

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20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]

20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]

15-24 year-olds in the United Kingdom will spend £5.7 billion online in 2014, with almost three in 10 having purchased a product through social media, reveals a new study.

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79% of Marketers Have Used Promoted Tweets in 2014 (But CPC Has Doubled Since January) [STUDY]

79% of Marketers Have Used Promoted Tweets in 2014 (But CPC Has Doubled Since January) [STUDY]

Twitter launched its Promoted Tweets marketing products back in April 2010 to much fanfare (and more than a little hyperbole). While the platform took a little while to find its legs, a new study has revealed that almost four in five U.S. marketers have now used Promoted Tweets in their advertising campaigns, despite paying more than twice what they were just six months ago.

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Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY]

Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY]

Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that time that is used by social networking on platforms such as Facebook, Twitter, Snapchat and Instagram, reveals a new study.

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More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]

More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]

Twitter has long championed itself as the king of social television but new data has revealed that it risks losing its crown to its great rival, Facebook, with just one in 50 marketers solely using Twitter for social TV ad campaigns.

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Poor Customer Service? 15% of Brits Will Complain Via Social Media [STUDY]

Poor Customer Service? 15% of Brits Will Complain Via Social Media [STUDY]

After a negative experience with a brand or retailer, have you ever taken to Twitter to complain?

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Are You Suffering From ‘Twitter Psychosis’?

Are You Suffering From 'Twitter Psychosis'?

If you’ve suspected that your hours upon hours of staring at your timeline might be bad for you, you’re about to be vindicated: There’s a new psychological disorder on the books, and it’s apparently caused by too much Twitter.

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52% Use Two or More Social Networks (And Six in 10 Have Unfollowed Brands) [STUDY]

52% Use Two or More Social Networks (And Six in 10 Have Unfollowed Brands) [STUDY]

More than half of U.S. adults are active on two or more social networks, favouring different platforms for different interests, reveals a new study.

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