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Studies

Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Twitter has a special relationship with television but it’s not one that’s always as clear as the social network would perhaps lead us to believe. In their study last year Nielsen appeared to express mixed feelings about Twitter’s impact on TV ratings (and vice versa), and one NBC executive was quite adamant that Twitter did not increase TV viewers.

However, one area where Twitter has seen results for television shows is when participants in that show – stars, hosts, contestants and the show’s Twitter handles – live-tweet during programming.

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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

Social Media Ad Spend Share Worldwide [STUDY]

Social Media Ad Spend Share Worldwide [STUDY]

North America will account for 42.3 percent of all social network advertising expenditure in 2014, ahead of Asia-Pacific (29.2 percent) and Europe (22.4 percent), reports eMarketer.

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UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

Over 10 percent of digital advertising revenue in the United Kingdom is expected to come from social networks this year, rising to more than £1 billion in 2015, reports eMarketer.

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Time Spent in Social Media Apps Rises 49% After Strong ‘Snacking’ Behaviour [STUDY]

Time Spent in Social Media Apps Rises 49% After Strong 'Snacking' Behaviour [STUDY]

Do you find yourself using social media apps such as Twitter, Facebook, Instagram and Snapchat more today than you were a year ago?

You’re not alone. New data from Localytics reveals that time spend in social networking apps has risen by 49 percent year-on-year, largely due to very strong “snacking” like behaviour.

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92% of Marketers Say Social Media is Important for Their Business [INFOGRAPHIC]

92% of Marketers Say Social Media is Important For Their Business [INFOGRAPHIC]

More than nine in 10 marketers say that social media is important for their business, with 97 percent using some form of social media marketing in their strategy, reveals a new study.

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The Majority of all Social Media Users are From Outside the United States [STUDY]

77% of Twitter Users Are From Outside the U.S. [STUDY]

Almost nine in 10 of Twitter’s active users are located outside the United States, reports GlobalWebIndex.

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The Best (And Worst) Airlines According To Twitter [STUDY]

The Best (And Worst) Airlines According To Twitter [STUDY]

Have you ever tweeted about a good or bad experience with a major airline?

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29% use Twitter in Ireland (Facebook: 61%, Snapchat: 22%, Instagram: 18%, Tinder: 6%, Vine: 4%)

29% use Twitter in Ireland (Facebook: 61%, Instagram: 18%, Snapchat: 22%, Tinder: 6%, Vine: 4%)

Almost one in three internet users in Ireland have an account on Twitter, which ranks as the number two social network in the country, reveals a new study.

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Facebook More Than 10x Bigger Than Twitter in India [STUDY]

Facebook More Than 10x Bigger Than Twitter in India [STUDY]

About 150 million of India’s 1.2 billion people are online, ranking the country third overall behind China and the United States for regions with the most internet users, making it an increasingly significant source of website traffic.

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Just 5% use Twitter in Finland (Facebook: 82%, Instagram: 15%) [STUDY]

Just 5% use Twitter in Finland (Facebook: 82%, Instagram: 15%) [STUDY]

Finland has a population of of about five million people and more than eight in 10 of all internet users in the country are extremely active on Facebook, reveals a new study.

Conversely, just one in 20 Finns use Twitter on a regular basis.

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