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Studies

53% of Mothers Have Considered Quitting Social Media [STUDY]

53% of Mothers Have Considered Quitting Social Media [STUDY]

If you’re a brand using social media platforms such as Twitter and Facebook and your key demographic is moms, you’ve had it really good over the past few years – mothers are highly active social media users, and are far more likely to read, engage with and share your content than any other demographic.

Or rather, they were, as a new study has revealed that moms might be getting a little jaded with social media, with more than half having considered stepping back.

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Researchers Use Twitter to Predict (And Analyse) Relationship Breakups [STUDY]

Researchers Use Twitter to Predict (And Analyse) Relationship Breakups [STUDY]

A team of researchers who used Twitter to study the breakups of hundreds of couples found that their tweeting behaviour changed significantly before and after the split.

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88% of Companies are Using Social Media for Marketing [STUDY]

88% of Companies are Using Social Media for Marketing [STUDY]

Almost nine in 10 companies in the United States are using social media for marketing purposes, reveals a new study.

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73% of Recruiters Spending More On Social Networks [STUDY]

73% of Recruiters Spending More On Social Networks [STUDY]

Seven in 10 recruiters expect competition to increase in 2015 – accordingly, almost three-quarters (73 percent) plan to invest more in recruitment via social media, which has revolutionised the way that the industry works.

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One in Three Teenagers Have Met Strangers After Connecting on Social Media [STUDY]

One in Three Teenagers Have Met Strangers After Connecting on Social Media [STUDY]

A third of 15 to 18 year-olds in the United Kingdom have met a person in “real life” after originally connecting with them for the first time on social media, reveals a new study.

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44% of Millennials use Facebook, Twitter for Travel Plans [STUDY]

44% of Millennials Use Facebook, Twitter for Travel Plans [STUDY]

When planning a trip or holiday, do you ever turn to Facebook or Twitter for research and advice?

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CEOs: Twitter is the Most Overvalued Tech Company [STUDY]

CEOs: Twitter is the Most Overvalued Tech Company [STUDY]

Twitter has 271 million active users, but quarterly revenues of just a few hundred million dollars. Despite the latter it boasts a market capitalisation in the tens of billions.

So, is Twitter overvalued? Yes, says a new study – and they’ve asked the people who should know.

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The 2 Best Ways to Get Asia-Pacific Social Media Users to Share Your Content [STUDY]

The 2 Best Ways to Get Asia-Pacific Social Media Users to Share Your Content [STUDY]

If you’re using social media platforms such as Twitter, Facebook and Instagram to promote your products or services to users in the Asia-Pacific (APAC) region, what’s the best way to get them to become advocates for your brand and share your updates with their friends and families?

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48% of Marketers Using Social Media for Retargeting, Planning to Spend More [STUDY]

48% of Marketers Using Social Media for Retargeting [STUDY]

Almost nine in 10 U.S. marketers use retargeting as part of their digital advertising strategy, and 56 percent of those currently abstaining plan to get involved in the next 12 months, reveals a new study.

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Gamers are Highly Active on Social Networks, Prefer Facebook to Twitter [STUDY]

Gamers are Highly Active on Social Networks, Prefer Facebook to Twitter [STUDY]

Social networks are very important to gamers.

Nine in 10 have an account on Facebook and more than six in 10 have used YouTube, Google+ and Twitter, reveals a new study, with just 7 percent not using any social network at all.

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