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Studies

Have Moms Had Enough of Social Media? [STUDY]

Have Moms Had Enough of Social Media? [STUDY]

If you’re a brand on social media that has a strong appeal to moms, you’ve pretty much had it made. Moms, after all, read more, engage more and share more social content than any other demographic.

Or, rather, they did: a new study has revealed the five biggest turn-offs for moms using social media, and most brands are guilty of at least some of them.

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Facebook, Twitter Engage Young People in Politics [STUDY]

Facebook, Twitter Engage Young People in Politics [STUDY]

Being active on social media sites can lead to greater political participation, reveals a new study.

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90% of Companies in the FTSE 100 are on Twitter [STUDY]

90% of Companies in the FTSE 100 are on Twitter [STUDY]

90 of the companies in the UK’s FTSE 100 share index have a presence on Twitter, sending out more than 1.4 million tweets collectively over the past year.

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5 Ways to Make Social Commerce More Appealing to Customers [STUDY]

5 Ways to Make Social Commerce More Appealing to Customers [STUDY]

Just 5 percent of U.S. adults have made a purchase via a social media site. Partly that’s because buying directly from a platform such as Twitter and Facebook has never really been an option for consumers, and shopping options from third parties have always been a little bit cumbersome to implement (and converted poorly as a result).

However, with the launch of the Twitter and Facebook ‘buy’ buttons, everything changes. Now, it’s going to be really easy for customers to buy directly from their favourite brands on their favourite social platforms. So what do Twitter and Facebook need to do to maximise this purchase power?

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The X Factor is the UK’s Most Tweeted TV Show [STUDY]

The X Factor is the UK's Most Tweeted TV Show [STUDY]

The X Factor is the most tweeted-about television series in the United Kingdom, generating almost twice as many tweets over a 12 month period as the runner-up, reveals new data.

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Social Media is the Number One Promotional Tool for SMBs [STUDY]

Social Media is the Number One Promotional Tool for SMBs [STUDY]

Three-quarters of small and medium-sized businesses (SMBs) use social media, spending about one-fifth of their total media budget on platforms such as Facebook and Twitter, reveals a new study.

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Want to Reach Lesbian, Gay and Bisexual Internet Users? Use Facebook (Not Twitter) [STUDY]

Want to Reach Lesbian, Gay and Bisexual Internet Users? Use Facebook (Not Twitter) [STUDY]

More than half of U.S. gay, lesbian and bisexual internet users have Liked a business page on Facebook, and four in five have clicked on a Facebook ad, reveals new data.

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Local News Readers Share More Stories on Social Media [STUDY]

Local News Readers Share More Stories on Social Media [STUDY]

People who prefer and read local news media are more likely to share that content on social media sites than those who consume their news from national sources, reveals a new study.

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79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

Almost eight in 10 smartphone owning mothers (or expectant moms) in the United States access social media sites at least once daily on their devices, reveals a new study.

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Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Twitter has a special relationship with television but it’s not one that’s always as clear as the social network would perhaps lead us to believe. In their study last year Nielsen appeared to express mixed feelings about Twitter’s impact on TV ratings (and vice versa), and one NBC executive was quite adamant that Twitter did not increase TV viewers.

However, one area where Twitter has seen results for television shows is when participants in that show – stars, hosts, contestants and the show’s Twitter handles – live-tweet during programming.

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