I am constantly shocked by how little people pay attention to their Twitter backgrounds. Like they don’t mean a thing.
People, whatever online presence you have says something about who you are, what you do and what’s important to you. Let’s put it this way – you can use one of the default backgrounds that Twitter provides you, but that’s like getting all your clothes at one store because you can’t be bothered to go anywhere else.
So I recommend that you rock your background and make it a standout. But be sure not to clutter it up or do too much. While these vintage backgrounds are well done, be careful – you want people to read your tweets, not be distracted by what else you’ve got going on the screen.
And perhaps you’ll want to add some additional information here. As the Twitter bio only gives you 160 characters, you can only list one website or blog, so amp up your background with more info and places people can find you and get in touch.
It takes a little knowhow to get the picture and text just so. Twitip has a great post about where you should place your information so that it doesn’t end up behind your twitter feed, but there are many others online as well.
Like your websites and blogs, your Twitter page should be a reflection of you and your business. And that means paying attention to the background. So if you don’t want to go to the trouble of customizing your own page in Photoshop or doing any deep design work, you can use this very easy free twitter designer background designer to add a few personal touches. And if you just want to use something premade, that’s totally okay too. Just be sure to follow these rules:
- Use something relevant to what you do.
- Think about potential customers. Will they want to see this?
To help give you some ideas, here are some people who’ve done it well:
- @Esquiremag – It’s classic, sophisticated and manly. ‘Nuff said.
- Somehow @Acheesycake has achieved a contemporary look with tiling. Nicely done.
- @cbSocially presents itself as a company cares. And as you can see, that’s not always easy to do.
And hey, there’s nothing that says your background has to stay the same way. Feel free to change it as much as you like – just be sure that you stay recognizable to your audience. Otherwise, you’re going to have to start all over.
Remember, your twitter background can be simple and uncluttered and still say a lot about you. In fact, sometimes that’s all you need in order to convey your message.
And please – have fun with it! Often when it comes to social media, people feel bogged down with these types of tasks, but this is your chance to let your artistic side shine.
So go on. Show ‘em what you’ve got.
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