A recent survey revealed that content marketing is the number one driver of leads for B2B firms, and brands looking to invest in social media, blogs, email and article marketing should ensure they’re following three simple rules to maximise their return.

1. Product original content
2. Share this content through your marketing and PR channels
3. Generate visibility and leads to win

This approach has been nicely summarised in this infographic from SocialEars (courtesy of Fisher Vista), which takes a closer look at the content marketing game.

(Source: SocialEars.)