When broken down by channel, 47 percent of advertisers say that they will be increasing their spend in social media ads, with 46 percent maintaining current budget levels. On the flip side, this means that just 7 percent will be decreasing their spend on social media advertising, which is perhaps as strong a testament to the perceived value of this medium as we’ve ever seen.
Video sites such as Hulu and YouTube will also see an increase in ad spend from four in ten advertisers. Almost one quarter plan to spend less on publishers and portals.
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