Did you know that almost half of the world’s internet users are now active on social media sites? One billion of us are using Facebook, Twitter, Google+ and/or LinkedIn, and the rapid growth in this global phenomenon is showing absolutely no signs of slowing down.

Indeed, the audience is getting younger and younger – some 82 percent of children have some kind of internet presence before the age of two – and your online identity has never been more important for getting into school, finding a job or simply meeting people.

This infographic takes a closer look at why the digital you matters.

(Source: Qnary. Social media image via Shutterstock.)