Social relationship platform provider Spredfast recently announced that it has strengthened its relationship to Twitter to develop a pretty amazing feature for brands that use their platform.
Austin-based Spredfast’s new “Tweet Delivery by Country” capability enables brands to target organic tweets by country. That means you can reach the right audience with relevant content at the right time by sending tweets in different languages, published regionally. And we’re not talking Twitter ad campaigns: we’re talking organic, one-off, free-to-send tweets.
According to Mashable, Salesforce had a similar targeted tweet tool available in 2012 due to its early access to an alpha version of Twitter’s Ads API. And the ability to geo-target tweets is now available to all partners with access to Twitter’s Ads API, which was updated a few weeks ago (London-based social media company TBG also rolled out a country-specific tweeting tool on October 4).
But Spredfast’s new feature is being billed as “the most robust targeting option available on the market today,” since it actually works on Facebook, LinkedIn, and Google+ as well.
On Twitter, Spredfast now lets you basically engage in local conversations around the world, from a single Twitter handle. So technically brands would be able to do away with their region-specific accounts (e.g. @ShakeShack, @ShakeShackUK, @ShakeShackTR).
“[I]f a global consumer products company wants to inform their European audience about an upcoming promotion, they can target a tweet to participating countries. The targeted tweet will only appear in Followers’ Timelines if Twitter determines they are in one of the targeted countries. Additionally, the targeted tweet will not appear in the brands’ native Twitter timeline, unless the account itself is located in one of the targeted countries.”
Intrigued enough to become a Spredfast customer? Check out more about the Spredfast platform here.
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