Historically, football has received its most passionate following from men, but in Germany it’s women who are reaching for social media to following news and matches from the World Cup, according to new data from Tomorrow Focus Media.
Almost four in 10 women are using social media to keep up to date with World Cup events throughout Germany, compared to about three in 10 men. Social media finished fourth overall as a source of digital World Cup news in the poll, behind sports news sites, sports magazine sites and the official FIFA World Cup page.
- Live-Tweeting Significantly Boosts Follower Growth for TV Shows
- Social Media Ad Spend Share Worldwide [STUDY]
- UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]
- Time Spent in Social Media Apps Rises 49% After Strong 'Snacking' Behaviour [STUDY]