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View Top Tweets In Google Analytics With Campalyst Plugin

Want to know which tweets (and which Twitterers) generate the most traffic for your site?

Now you can – thanks to this handy Google Analytics tweet plugin from Campalyst.

This plugin seems to integrate pretty seamlessly with Google Analytics, providing details about your Twitter referral activity that may just make you salivate.

And there’s a free version of this plugin, but you’ll likely want to check out the Pro version. The free version will give you data on ten tweets (possibly the TOP ten, but maybe not) taking place within the past five days.

The Pro version does not have this limitation – well, not completely.

Here’s how it works (it’s really easy, even if you’re new to Google Analytics):

  • Install the plugin.
  • Login to your Google Analytics account select the website you want to view.
  • Go to “Traffic Source -> Referrals” from the left hand side menu.
  • Look for the Twitter source “t.co” and click it.
  • If you had any folks come to your site within the past five days (or longer if using the Pro version), you’ll see them listed.

The free version of the plugin looks up first 10 tweets that it finds in Google Analytics in the chosen time range. In most cases those will be top 10 tweets by the number of visits they generated (again in the chose time range).

But, for the PRO users, Campalyst’s CEO and Co-founder, Jay Kazanins, tells us they “will store resolved tweets from the day of their registration (only the tweet IDs are stored, no other data is passed from Google Analytics to our servers); thus, over time they will be able to look at a period longer than 5-7 days.”

But will it capture all tweet data, you’re wondering? We asked and Kazanins answered:

The plugin should resolve most of the tweets, but there are rare cases when we wouldn’t be able to resolve a tweet in 5-7 day range. This would happen in the situation when a tweet published let’s say 1 months ago, would suddenly start generating traffic.

When you register for a Pro version, you can select up to five Google Analytics profiles (it can be 5 different websites, or multiple profiles for the same website). And the best part? The Pro version only costs $5 month.

The screenshot below shows how it looks in the Google Analytics dashboard, courtesy of Campalyst, of course. They tell us this is just another step toward their goal of “trying to make the life of social media marketers easier and help them make data-driven decisions.” Seems like they’re doing a good job of that!

(Analytics image from Shutterstock)
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