In a first-of-its-kind announcement, talkSPORT and Twitter have teamed up to enable live audio commentary embedded into a tweet.
Anyone following talkSPORT (@talkSPORTlive) on Twitter will be able to listen to live commentary of Barclays Premier League starting this Saturday.
The player will stream audio when a Twitter user clicks to expand the tweet, similar to viewing a photo embedded in a tweet. Although the player is unavailable until Saturday, here’s a screenshot of how it will look when it’s in action:
The player will live-stream commentary during the game, and users can listen right within Twitter.com on their computers, laptops, or mobile apps. And if they retweet it, the full audio player will be visible in their retweet.
Scott Taunton, Chief Executive of talkSPORT, has this to say about the initiative:
“talkSPORT Live is a unique offering for football fans around the globe and this integration with Twitter builds on the service’s success by adding an exciting way for listeners to keep up with their favourite team. Sport and social media has proved to be a winning combination, with Twitter as the perfect tool for fans to share their passion. This is the first of what I hope will be some great digital partnerships for talkSPORT Live.”
The audio player was developed by talkSPORT’s fellow UTV Media plc group companies Tibus and Simply Zesty in close cooperation with Twitter.
Will you be tuning in to talkSPORT on Saturday?
(Headphones and computer image via Shutterstock)
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