AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Content Marketing, SEO, Mobile, Email And Social Media – Marketing Budgets 2014 [STUDY]

Content Marketing, SEO, Mobile, Email And Social Media - Marketing Budgets 2014 [STUDY]

Three in five marketers plan to increase their budgets for acquisition, retention and engagement on social media platforms such as Twitter and Facebook in 2014, with 71 percent planning to boost their overall digital marketing expenditure, reveals a new study.

Econsultancy and Responsys surveyed over 600 company and agency marketers in December 2013 and January 2014 and found that more than three quarters of B2C marketers are increasing their digital marketing spend this year, with content marketing (74 percent), SEO (63 percent) and mobile marketing (63 percent) the top channels likely to receive an increase in investment, ahead of email marketing (62 percent) and social media.

Content Marketing, SEO, Mobile, Email And Social Media - Marketing Budgets 2014 [STUDY]

(Source: Econsultancy. Marketing image via Shutterstock.)

Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!